HRC Culinary Academy

Case Study

The HRC Culinary Academy was looking for a modern and fresh approach to designing and building their marketing website. Our team went to work and created a website that is clean, user-friendly, and packed with information on the HRC Culinary Academy.

HRC Culinary Academy

HRC Academy

Web Design

HRC Culinary Academy

HRC Culinary Academy

HRC Culinary Academy is the premier culinary school in Eastern Europe.

The dynamic 2-year program in Culinary Arts of HRC Culinary Academy is developed by educational and industry leaders to combine extensive hands-on training with upper class practice at fine restaurants and well known hotels and resorts.

The Academy needed a new website that would help visitors learn more about the organisation, and we came up with the perfect solution.

We designed a modern website with animation-intensive design approach that visitors can enjoy while learning more about the Academy.

The website is packed with information, and we reorganised it in a way that students and visitors can better digest.

HRC Culinary Academy

Project

Details

Services provided

  • Digital strategy
  • Brand refresh
  • UX/UI design
  • Web design
  • Website development
  • WordPress development
  • CMS
  • HubSpot CRM integration
  • Project management
  • PPC campaigns
  • Google Ads
  • Facebook Ads
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The Project

HRC Culinary Academy came to us looking for a complete redesign of their website. They wanted a design that was modern and interactive so that visitors could enjoy the experience while learning more about the Academy.

HRC had a lot of content that needed to be reorganised in a way that students and visitors could better understand and digest.

In order to manage the content effectively, we focused on approximately 15 different templates which we broke down further into reusable components.

This allowed us to efficiently manage the content while ensuring a consistent look and feel across all pages.

We also handled the challenge of integrating a heavy HubSpot form without making it too difficult for users to fill it out.

Additionally we optimised and managed their Adwords PPC campaigns.

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Customer

Testimonial

The journey to

website success

The challenge

The challenge

There was a lot of content on the HRC Culinary Academy previous website, and that needed to be reorganised in a way that students and visitors could better understand and digest.

Streamlined site design

Streamlined site design

The new site layout is designed to do just that – provide a more intuitive and engaging experience for users.

Mobile first

Mobile first

As more and more people are using their phones as their primary internet source, it was essential that the HRC website had a good mobile UX. Our priority was to make the website easily accessible, quick, and clear.

Flexible content

Flexible content

To manage content effectively, we focused on approximately 15 different templates and broke them down into reusable components.

WordPress development

WordPress development

The development team implemented the sections into a WordPress theme, giving the client the ability to build an unlimited number of pages while maintaining the style developed by the team. This provided the client with complete freedom to manage all their content without risk of breaking the theme’s style.

HubSpot integration

HubSpot integration

We created a custom form with multiple steps to break down HubSpot form fields into logical groups. This optimisation improved the user experience.

The integration of HubSpot has also assisted the HRC team in maximising their efficiency with managing new applicants.

The work we did resulted in a higher conversion rate on the application form, which was their primary objective.

Additionally, analytics showed that users spent more time on the website compared to the previous version. Overall, the project was a confirmed success for the HRC business.

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