PPC Expertise for Exceptional Results
Maximise your ROI with our PPC experts. We deliver outstanding outcomes, whether it’s increased revenue, more leads, or higher website traffic.
PPC Campaign Management Services
for Driving Qualified Traffic to Your Website
PPC Services
- Campaign Setup
- Campaign Management
- PPC Strategy
- PPC Consultancy
- PPC Advertising
- Campaign Keyword Research
- Ad Copywriting and Creative
- Google Ads
- LinkedIn Ads
- Meta Ads (FB/IG)
- Remarketing
- Conversion Rate Optimization (CRO)
- Landing Page Design
- Landing Page Optimisation
Your PPC Management Partner
Poorly executed marketing campaigns can be a drain on both your time and budget.
Our team possesses the expertise and skills to help you reach the right audience with well-crafted ads that incorporate the perfect blend of keywords, language, and imagery to provoke a response.
We aim to enhance your digital marketing efforts by targeting the right individuals and crafting compelling advertisements that resonate with them.
Leave the heavy lifting to us, and focus on what you do best – growing your business. With our experience and creativity, you can trust us to deliver results that will drive your business to success.
Did you know?
Whatever the content your advertising is related to, you should always drive users to a page that is relevant to that content, aka message match. This simple step will help to keep users on your site, offer a better user experience, and ultimately improve the conversion rate. (Source: Forbes)
Client
testimonial
They have become an invaluable partner to us! Great communication, prompt responsiveness, and dedication to understanding our needs. They manage our digital campaigns and helped us boost our online visibility, engagement, and conversions. We wholeheartedly recommend their services to anyone seeking top-notch digital marketing and website development expertise.
Yoana Mileva - Director
HRC Culinary Academy
Pay Per Click
Campaign Management Services
Our PPC expert team is dedicated to proficiently managing and enhancing pay-per-click campaigns for small and medium-sized businesses. Our primary objective is to help businesses achieve optimal ROI from their successful campaigns, thereby boosting their digital presence and attracting targeted traffic to their websites.
Advanced Keyword Research
We identify the most relevant and profitable high-performing keywords for your PPC campaigns.
Ad Copywriting and Creative
We provide ad copywriting and creative services to increase the chances of clicks and conversions.
Reporting and PPC Audit
We provide detailed performance reports and analyse data to identify areas for improvement and make data-driven decisions.
Campaign Setup and Management
We set up and manage PPC campaigns on platforms such as Google Adwords, Bing Ads, and social media. This includes creating ad groups, writing ad copy, setting bids, and monitoring campaign performance.
Landing Page Optimisation
Our PPC experts optimise your landing pages to improve conversion rates and increase the ROI of your pay-per-click campaign.
PPC Remarketing
We set up and manage remarketing campaigns to target users who have previously interacted with your website or ads.
PPC and PPC Management FAQs
What is PPC and how does it work?
PPC stands for pay-per-click, which refers to digital advertising where businesses are charged each time their ads are clicked. Advertisers bid on high-value keywords that they believe their target market will search for, and their ads will appear in search engine results when those keywords are searched.
Why is PPC important for small businesses?
For small businesses, PPC can be a cost-effective way to reach a targeted audience and drive traffic to their websites. Additionally, it can help small businesses compete with larger corporations online.
How much does PPC cost for small businesses?
Costs vary by industry and keyword competition. Small businesses, however, can set a PPC budget and only pay when someone clicks on their ad.
How do I choose the right keywords for my PPC campaign?
To choose the right keywords for your PPC ad campaign, you need to consider both relevant keywords and negative keywords.
- Relevant Keywords: Start by researching and identifying keywords that closely align with your product, service, or business. Think about what your potential customers might search for when looking for offerings similar to yours. Use keyword research tools to find high-performing keywords that have a good balance of search volume and competition. These relevant keywords should reflect the core of your campaign.
- Negative Keywords: Equally important is the identification of negative keywords. These are terms that are related to your campaign but may attract clicks from users who are not likely to convert. By including negative keywords, you can filter out irrelevant traffic and save on ad spend. For example, if you offer high-end luxury products, you might use ‘cheap’ or ‘discount’ as negative keywords to avoid attracting users looking for budget options.
Incorporating both relevant and negative keywords into your PPC campaign helps you target the right audience and improve the efficiency of your advertising budget. Regularly monitor and adjust your keyword list to ensure it remains aligned with your campaign goals and audience preferences.
How do I measure the success of my PPC campaign?
You can measure the success of your PPC campaign through metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI).
What are some best practices for PPC campaign management?
To ensure optimal campaign management, your PPC specialist will continually test and optimise ad copy and landing pages, regularly adjust keyword bids, and consistently monitor campaign performance to make data-driven decisions.
How do I optimise my PPC campaign for mobile devices?
Optimise your PPC campaign for mobile devices by making sure your website is mobile-friendly and your ads can be viewed on smaller screens. Mobile-specific ad formats can also be used, such as click-to-call ads, which allow users to contact your business instantly.
How do I track my PPC campaign’s ROI?
To track the ROI of your PPC campaign, follow these steps:
- Set Up Conversion Tracking: Utilise tools like Google Analytics to monitor essential metrics, including website traffic, conversions, and sales. Make sure to set up conversion tracking properly to attribute conversions to your PPC campaigns accurately.
- Use Conversion Tracking Pixels: Implement conversion tracking pixels on your website. These pixels can track specific actions taken by users, such as form submissions, phone calls, or product purchases. Platforms like Google Ads and Facebook Ads provide codes that can be added to relevant pages.
- Calculate ROI: Calculate your ROI by subtracting the total campaign cost (including ad spend and management fees) from the revenue generated by the campaign. Divide this result by the total cost to get the ROI percentage. A positive ROI indicates a profitable campaign.
- Monitor Key Metrics: Regularly review key metrics such as click-through rate (CTR), conversion rate, cost per conversion, and average order value. Analysing these metrics will help you make data-driven decisions to optimise your campaign for better ROI.
- Work with PPC Management Professionals: Consider partnering with a PPC management company or experts who specialise in PPC advertising. They can provide valuable insights, strategies, and tools to maximise your campaign’s ROI and overall performance.
By diligently tracking and analysing these metrics and collaborating with a PPC agency, you can effectively measure and improve the ROI of your PPC campaigns, ensuring they contribute positively to your business goals.
We also offer a
wide range of digital services
90% of Internet users worldwide can be reached through the Google Display Network. (Source: Google)
Looking for ways to reach a new audience and get a fast ROI?
Unlock the full potential of your business with our professional PPC management and search engine advertising services. We provide tailored solutions to help you reach a new audience and achieve a fast return on investment. Let us help you drive more traffic and generate more leads today!