The Best SEO Tools For Small Businesses

10 Feb 2022Last updated: 17 May 2022By The Agile Digital Team

What are the best SEO tools for small businesses?

The answer to this question depends on a number of factors, including the size of the business, the nature of the business, and the budget.

In this blog post, we have created a list of excellent SEO tools available for small businesses.  These tools will help you to improve your website’s ranking in search engine results pages, and they will also make the process of optimising your site much easier.

Great SEO tools for small businesses

  • Answer The Public 
    • Answer The Public is a fantastic tool for helping you understand what people are searching for online. It’s great for finding new content ideas, understanding your audience, and improving your SEO.
    •  Great for:
      • Keyword research.
  • Ahrefs
    • Ahrefs is one of the best tools for SEOs and marketing professionals. It offers a wide range of features that help users research their competition, track their rankings, and improve their own SEO and marketing efforts.
    • How to conduct keyword research using Ahrefs
    • Great for:
      • Keyword research, site audits, rank tracking, competitor analysis, link building and more.
  • Bing Places for Business
    • Bing Places for Business is the best way to get your business on Bing. It’s quick and easy to get started and you can get your business listed for free. Bing Places for Business is a great way to promote your business and get found by potential customers.
    •  Great for:
      • Local SEO.
  • Bing SiteScan 
    • Bing SiteScan is a powerful tool that helps businesses scan their websites for security vulnerabilities. It is easy to use and provides a report that details the findings.
    • Great for:
      • Technical SEO.
  • Bing Webmaster Tools
    • Bing Webmaster Tools is a free online service from Microsoft that helps webmasters manage their website’s presence on the Bing search engine. With Bing Webmaster Tools, webmasters can submit their website to Bing, track their website’s Bing traffic, and troubleshoot any issues that their website may have with Bing. Additionally, Bing Webmaster Tools provides webmasters with tools to help them understand how their website is being seen by Bing and how they can improve their website to rank higher in Bing search results.
    • Great for:
      • Tracking rankings on Bing.
      • Technical SEO.
  • Facebook Sharing Debugger
    • If you manage a Facebook Page, you know that occasionally things can go wrong with your shared links. Posts can end up with the wrong thumbnail image, no description, or a title that doesn’t match the link. The Facebook Sharing Debugger is a great tool to use to fix these issues.
    • Great for:
      • Debugging your shared links and ensure that they appear the way you want them to.
  • Google Analytics
    • Google Analytics is a great way to track the success of your website. It provides detailed reports on your website’s traffic, including where your visitors come from, what they do on your site, and how long they stay. Google Analytics is free to use, and it’s easy to set up. If you haven’t already, we recommend adding it to your website today.
    • Great for:
      • Track statistics and user behavior on your site.
  • Google Keyword Planner
    • The Google Keyword Planner is a great tool for any online marketer, especially those who are new to the game. It allows you to research the competition, find the right keywords to target, and estimate traffic for your chosen keywords.
    • How to Use Google Keyword Planner
    • Great for:
      • Keyword research, competitor analysis, and more.
  • Google My Business
    • Google My Business is a great way to manage your online presence and connect with customers. It’s a free service that lets you control how your business appears in search results and on Google Maps. You can use it to post updates, photos, and special offers.
    • Great for:
      • Local SEO.
  • Gooble Mobile-Friendly Test
    • Google’s Mobile-Friendly Test is a great tool for businesses to use to test how mobile-friendly their website is. The test is quick and easy to use, and it provides valuable insights into how your website appears on mobile devices. If your website is not mobile-friendly, the test will provide suggestions on how to improve your website’s mobile experience.
    • Great for:
      • Technical SEO.
  • Google Page Speed
    • Google PageSpeed is a great tool for optimising your website. It can help you improve your website’s speed and performance, which can lead to better user experience and higher search engine rankings.
    • Great for:
      • Technical SEO.
  • Google Search Console
    • Google Search Console is a great tool for webmasters and SEOs to track their website’s search performance. It provides a lot of useful data, such as the number of impressions and clicks your website gets in Google Search, the average position of your website in search results, and the queries that people use to find your website.
    • Great for:
      • Track search performance.
      • Technical SEO.
  • Google Trends
    • Google Trends is a great tool for finding out what people are searching for on the internet. You can use it to research what people are interested in, and then use that information to create content that appeals to them. It’s also a great way to see how trends change over time, and to find out what’s popular in different parts of the world.
    • Great for:
      • Understanding what people are searching for on the internet.
  • Hemingway App
    • If you are looking for a great way to improve your writing, you should check out the Hemingway App. This app is designed to help you edit your writing and make it more clear and concise.
    • Great for:
      • Improving your writing.
  • Hootsuite
    • Hootsuite is a great tool for managing your social media accounts. It gives you the ability to see all your accounts in one place, schedule posts, and track your analytics.
    • Great for:
      • Social Media Marketing.
  • HubSpot Website Grader 
    • Website Grader is a free tool that provides you with a report of your website’s performance. All you need to do is enter your URL and email address, and you’ll receive a report with actionable insights on how to improve your website.
    • Great for:
      • Technical SEO.
  • LinkedIn Post Inspector
    • If you’re a LinkedIn user, you’ve probably noticed that you can’t always control how your posts look when they’re shared by other users. That’s where the LinkedIn Post Inspector comes in! This tool lets you see how your post will look when it’s shared, so you can debug any links or formatting issues before your post goes live.
    • Great for:
      • Debugging your shared links and ensure that they appear the way you want them to.
  • Microsoft Clarity
    • Microsoft Clarity is a great tool for website owners and developers who want to improve their website’s user experience. It can help you identify areas of your website that may be confusing or difficult for users to navigate, and provides recommendations on how to improve them. Clarity is easy to use and can be a valuable addition to your website design toolkit.
    • Great for:
      • User Experience.
  • Moz
    • Moz is a great tool for managing your website’s SEO. It provides a comprehensive suite of tools to help you optimise your site for better search engine visibility. In addition, Moz offers a variety of resources to help you learn more about SEO and how to improve your site’s ranking.
    • How to conduct keyword research using Moz
    • Great for:
      • Keyword research, site audits, rank tracking, competitor analysis, and more.
  • Moz Local
    • Moz Local is a great tool for managing your online presence across different local directories. With Moz Local, you can easily update your business information on multiple directories at once, and track your listing progress to see how your online presence is growing.
    • Great for:
      • Local SEO.
  • Pingdom Website Speed Test
    • If you are looking for a website speed test, Pingdom is a great option. Pingdom tests how quickly a website loads and provides a detailed report on what could be slowing it down. This is valuable information for website owners and can help them improve the speed of their site.
    • Great for:
      • Technical SEO.
  • Screaming Frog
    • If you’re looking for a comprehensive SEO analysis tool, Screaming Frog is a great option. This tool is essential for helping you to find and fix any on-site issues that may be holding you back from ranking higher in the search engines.
    • Great for:
      • On-site SEO.
      • Technical SEO.
  • Semrush
    • If you are looking for a powerful and versatile tool to help with your SEO and online marketing efforts, SEMrush is a great tool for SEO professionals of all levels of experience. It offers a comprehensive suite of features that can help you with everything from keyword research to competitor analysis to on-page optimisation.
    • How to conduct keyword research using Semrush
    • Great for:
      • Keyword research, site audits, rank tracking, competitor analysis, link building and more.
  • ShareThis
    • If you’re looking for a great tool to help you share your content with others, then you should check out ShareThis. This handy plugin makes it easy to share your content on social media and other websites. Plus, it’s free!
    • Great for:
  • Small SEO Tools
    • Free SEO and Webmaster tools for small businesses.
    • Great for:
      • Small business owners looking for a comprehensive set of free SEO tools.
  • Twitter Card Validator
    • The Twitter Card Validator is a free tool that allows you to test whether your website is properly configured for Twitter Cards.
    • Great for:
      • Debugging your shared links and ensure that they appear the way you want them to.
  • Ubersuggest
    • If you’re looking for a tool that can help you with your SEO and online marketing efforts, Ubersuggest is a great option. It offers a comprehensive suite of features that can help you with everything from keyword research to competitor analysis. Plus, it’s easy to use and you can get started for free.
    • How to conduct keyword research using Ubersuggest
    • Great for:
      • Keyword research, site audits, rank tracking, competitor analysis, link building and more.
  • Xenu 
    • If you’re looking for a broken link checker, Xenu is a great option. It’s a free, lightweight tool that can quickly scan your site for broken links. Simply enter your URL and Xenu will crawl your site, checking each link to make sure it’s working. If any broken links are found, Xenu will provide you with a report detailing the problem.
    • Great for:
      • Finding and fixing broken links on your website.
  • Yell Connect
    • Yell Connect is a local SEO platform that allows businesses to scan their online listings. This helps businesses to ensure their information is accurate and up-to-date, and to find new opportunities to list their business online.
    • Great for:
      • Local SEO.
The Agile Digital TeamThe Agile Digital Team

We’re a web design & digital marketing agency that helps SMEs achieve strong and long-lasting results on the internet, using the best digital marketing technologies.