The Best SEO Tools For Small Businesses

31 Jul 2023 Last updated: 25 Apr 2024 By Agile Agency

For small business owners, the importance of search engine optimisation (SEO) cannot be overstated.

It’s a game-changer that can catapult your online presence to new heights.

To assist you in this journey, we have curated a list of the top SEO tools for small businesses.

Best SEO tools available for small businesses

These tools offer a variety of functions related to SEO, such as keyword research, on-site optimisation, competitor analysis, link building, and enhancing website performance.

Keyword Research

Keyword research is an essential component of an effective SEO strategy.

Using these tools can help identify relevant and valuable keywords for your business to target:

Competitor Analysis

Effectively analysing your competitors requires a thorough understanding of their strategies and tactics.

Utilising these tools can help you stay ahead of the competition in the professional services industry:

Technical SEO

Technical SEO is focused on optimising a website’s structure and performance to enhance its visibility in search engines.

These tools will assist you in mastering technical SEO for your professional service business:

On-Site SEO

Optimising your website’s content and structure is important for improving search engine rankings.

These tools can assist you in mastering on-site SEO:

Building high-quality backlinks is an important component of SEO.

These tools can assist in identifying link-building opportunities and enhancing your website’s authority.

Content Optimisation

Effective content optimisation is crucial for SEO success, and utilising these tools can help improve your content quality and engagement:

Local SEO

Optimising for local search is important for businesses targeting a local audience.

These tools can help you improve local SEO visibility:

Website Performance Analysis

Analysing website performance is essential for improving user experience and search engine rankings.

Utilise these tools to assess your website’s performance.

SEO Monitoring and Auditing

Regular monitoring and auditing of SEO efforts is crucial for ongoing improvement.

These tools can assist in managing and tracking SEO performance.

The Best SEO Tools For Small Businesses


Ahrefs is a powerful tool for SEO that offers features for researching competition, tracking rankings, and improving marketing efforts. It provides insights for keyword research, site audits, rank tracking, competitor analysis, link building, and more.

Discover how to perform keyword research with Ahrefs

Great for: keyword research, site audits, rank tracking, competitor analysis, link building and more.

Answer The Public

Answer The Public is a valuable tool for understanding the search queries of your target audience, enabling you to create relevant content and optimise your website accordingly.

Great for: Keyword research.

Bing Places for Business

Bing Places for Business is a platform where businesses can list their information on Bing search. It offers a free and easy way to promote your business and increase visibility to potential customers.

Great for: Local SEO.

Bing SiteScan

Bing SiteScan allows business owners to easily scan their websites for security vulnerabilities and generate a detailed report.

Great for: Technical SEO.

Bing Webmaster Tools

Bing Webmaster Tools by Microsoft provides website owners with tools to manage their website’s visibility on the Bing search engine.

Users can submit their sites, track traffic, address any issues, and gain insights to enhance their website’s ranking on Bing.

Great for: Tracking Bing rankings and Technical SEO.


CanIRank uses machine learning algorithms to predict your website’s ranking potential for specific keywords.

It helps you focus on the most achievable keywords to target.

Great for: Predicting website ranking potential for specific keywords.


Contentbot is an AI-powered platform created to assist businesses in generating, managing, and optimising website content.

By automating the content creation process, Contentbot enables marketers to allocate their focus to other facets of their marketing campaigns.

Ideal for: Automating content creation for websites.

Read also: The Top 10 FREE AI Tools to Boost your SEO Efforts in 2023

Google Analytics

Google Analytics is a useful tool for measuring website performance, and it is available for free.

This tool provides comprehensive data on your website’s traffic, including its sources, user behaviour, and visit duration. By analysing visitor interactions with your site, you can make strategic decisions to improve user experience and optimise your content strategy.

We highly recommend adding it to your website if you haven’t already.

Great for: Tracking website traffic, user behaviour, and visit duration.

Google Business Profile

A Google Business Profile allows businesses to efficiently manage their online presence and interact with customers.

This service enables the customisation of business information in search results and Google Maps, as well as sharing updates, photos, and offers to attract potential customers and enhance local SEO visibility.

If you are a service-area business, read this post to learn how to claim and verify your profile.

Ideal for: Managing online presence and engaging with customers.

Google Keyword Planner

Google Keyword Planner is a useful tool for online marketers. It allows users to research competition, find relevant keywords, and estimate potential traffic.

This information can help in creating content that appeals to the target audience and improves search engine rankings.

Learn how to use the Google Keyword Planner tool

Beneficial for: Keyword research and competitor analysis.

Google Page Speed

Google PageSpeed is a helpful tool for optimising website performance, leading to enhanced user experience and potentially higher Google rankings.

Great for: Technical SEO.

Google Search Console

Google Search Console is a useful tool for webmasters and SEOs to monitor their website’s search performance. It provides information such as impressions, clicks, average position in search results, and search queries used to find the site.

Great for: Tracking search performance and Technical SEO.

The Google Trends tool is a valuable resource for analysing popular search topics and creating targeted content. It can provide insights into global trends and their development over time.

Ideal for: Understanding popular search trends.


The HeadingsMap is a FREE Chrome extension that provides a visual representation of the heading structure of a webpage, making it easier to identify any potential issues with the hierarchy of headings and make necessary adjustments.

Installing HeadingsMap is easy – just add the extension to your Chrome browser and click on the small icon to activate it.

The extension will then generate a colour-coded map of the headings on the page, making it easy to identify any potential issues with the hierarchy of headings and make necessary adjustments.

But that’s not all – HeadingsMap also includes other useful features such as the ability to toggle on and off different heading levels, highlight headings with specific keywords, and more.

Analysis of a web page structure using HeadingsMap Chrome extension

Beneficial for: Visual representation of heading structure on webpages.

Hemingway App

The Hemingway App is a helpful tool for enhancing your writing by editing for conciseness and clarity.

Great for: Improving writing by making it more concise and clear.

HubSpot Website Grader

Website Grader offers a free evaluation of your website’s performance. Just input your URL and email address to receive a report containing actionable insights.

Great for: Technical SEO.

This tool offers keyword suggestions from multiple search engines, such as Google, Bing, YouTube, and others. It can help with enhancing keyword research and identifying long-tail keywords.


Keyworddit is a tool that extracts keywords from Reddit, providing valuable insights into popular topics and user interests for content strategy purposes.


Majestic is a backlink analysis tool that provides insights into your website’s link profile and helps identify opportunities for link-building, which can contribute to improving your site’s authority and search rankings.

Microsoft Clarity

Microsoft Clarity is a tool that can help improve a website’s user experience by identifying potential areas of confusion or difficulty in navigation.

Adding Clarity to your website is simple, requiring just a few lines of code. This tool generates heatmaps and video recordings of user interactions to provide valuable insights.

Effective for: Improving website user experience through heatmaps and video recordings.


The Moz SEO tool provides a comprehensive set of tools to optimise your website for better search engine visibility.

Additionally, Moz offers resources to help you learn more about SEO and improve your site’s ranking.

How to conduct keyword research using Moz

Suitable for: Keyword research, site audits, rank tracking, competitor analysis, and more.

Moz Local

Moz Local allows you to easily update your business information across various local directories, track your listing progress, and monitor your online presence growth.

Effective for: Managing online presence across local directories.

Pingdom Website Speed Test

Pingdom is a tool used for testing website speed, providing detailed information on potential slowdowns. This information is valuable for website owners looking to enhance their site’s performance.

Ideal for: Testing website speed and identifying performance issues.

Screaming Frog

Screaming Frog is a helpful SEO analysis tool for identifying and resolving on-site issues to improve search engine rankings.

Screaming Frog’s features allow you to identify and resolve on-site issues that could be impacting your website’s performance. Its functionalities include detecting broken links and duplicate content, making it a valuable tool for improving your on-site SEO.

Great for: On-site SEO, Technical SEO.


Screpy is a comprehensive platform that provides site monitoring, performance analysis, and SEO auditing for website optimisation. It is designed to help identify and resolve website issues in a user-friendly manner.


It provides a range of features for SEO professionals at all levels, including keyword research, competitor analysis, and on-page optimisation, making it a valuable tool for improving online marketing and SEO efforts.

How to conduct keyword research using Semrush

Great for: Keyword research, site audits, rank tracking, competitor analysis, link building and more.


SEOptimer is an SEO audit tool that evaluates on-page factors, performance, and technical aspects of websites, offering actionable recommendations for SEO improvement.

Great for: SEO audit and providing recommendations to improve site SEO.

SE Ranking

SE Ranking is a comprehensive SEO platform that provides services including keyword tracking, site audit, competitor analysis, backlink monitoring, and more. It is a suitable option for small businesses looking to improve their SEO strategies.

Great for: Keyword tracking, site audit, competitor analysis, backlink monitoring, and more.


Serpstat is an SEO platform that provides features such as keyword research, competitor analysis, backlink analysis, site audit, and more. It is a useful tool for small businesses seeking to enhance their SEO strategy.

Great for: Keyword research, competitor analysis, backlink analysis, site audit, and more.


SpyFu is a competitive intelligence tool that offers analysis of competitors’ SEO strategies, keywords, and ad campaigns, providing valuable insights into their success.

Ideal for: Analysing competitors’ SEO strategies, keywords, and ad campaigns.

Small SEO Tools

Small SEO Tools provides a range of free SEO tools that can be useful for small business owners looking to optimise their website, analyse competitors, conduct keyword research, and more, especially for those on a budget.

Great for: Business owners looking for free SEO tools for their small business.

Twitter Card Validator

This tool enables users to test the configuration of Twitter Cards on their website for accuracy.

Useful for: Verifying the proper configuration of Twitter Cards on a website.


Ubersuggest is a helpful tool for SEO and online marketing, offering a wide range of features for tasks such as keyword research and competitor analysis. It is user-friendly and offers a free starting option.

How to conduct keyword research using Ubersuggest

Great for: Keyword research, competitor analysis, and online marketing efforts.

Yell Connect

Yell Connect is a local SEO platform that allows business owners to scan their online listings for accuracy and discover new online listing opportunities.

Great for: Scanning online listings and updating business information.

Improve your business’s online presence with SEO

Improving your website’s SEO can help expand your business and reach more customers.

Our team is experienced in optimising websites and content to improve search engine rankings and target your desired audience.

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Agile is an independent Digital Marketing Agency headquartered in London, specialising in web design and search engine optimisation. Our proficiency is underscored by several HubSpot Certifications, and we take pride in being recognised as a 2023 Global Award Winner for SEO by Clutch. At the heart of our success lies a team that seamlessly navigates the intersection of technology and marketing, ensuring innovative and impactful solutions for our clients.