The Best SEO Tools For Small Businesses

Created: 10 Feb 2022 Last updated: 14 May 2023 By Team Agile

What are the best SEO tools for small businesses?

Best SEO tools available for small businesses

In order to answer this question, a number of factors must be taken into account, including the size, nature, and budget of the business.

Here we provide a list of excellent SEO tools for small businesses. 

By using these tools, you will be able to improve your website’s ranking in search engine results pages as well as make the process of optimising your site a lot easier.

Great SEO tools for small businesses


Ahrefs is a great tool for SEOs and marketing professionals. Ahrefs provides a wide range of features that help users research their competition, track their rankings, and improve their marketing efforts.

Learn how to conduct keyword research using Ahrefs

Great for: Keyword research, site audits, rank tracking, competitor analysis, link building and more.

Answer The Public

Answer The Public will help you understand what people are searching for online. Using it will help you come up with new content ideas, better understand your audience, and optimise your website for search engines.

Great for: Keyword research.

Bing Places for Business

Bing Places for Business is the best way to get your business listed on Bing. You can list your business for free and it’s quick and easy. With Bing Places for Business, you can promote your business and be found by potential customers.

Great for: Local SEO.

Bing SiteScan

Business owners can scan their websites for security vulnerabilities with Bing SiteScan. Using it is easy, and a detailed report can be generated.

Great for: Technical SEO.

Bing Webmaster Tools

Microsoft’s Bing Webmaster Tools helps webmasters manage their website’s presence on the Bing search engine. With Bing Webmaster Tools, webmasters can submit their websites to Bing, track their traffic from Bing, and troubleshoot any issues their websites may have with Bing. Webmasters can also use Bing Webmaster Tools to understand how Bing sees their website and to improve their website to rank higher on Bing.

Great for: Tracking Bing rankings, Technical SEO.

Facebook Sharing Debugger

Facebook Page managers know that links can occasionally go wrong. The thumbnail image, description, or title of a post can be incorrect. Before you post your link to Facebook, use the Facebook Sharing Debugger to identify these issues.

Great for: Debugging your shared links and ensure that they appear the way you want them to.


Contentbot is an AI-powered platform. It’s designed to help businesses create, manage, and optimise content for their websites. Contentbot helps automate the content creation process, allowing marketers to focus on other aspects of marketing campaign.

Great for: It’s a great solution for both businesses and marketers looking to grow their online presence.

Read also: The Top 10 FREE AI Tools to Boost your SEO Efforts in 2023

Google Analytics

Google Analytics is a great tool for tracking the success of your website. The tool provides detailed information about your website’s traffic, such as where your visitors are coming from, what they do on your website, and how long they stay. Google Analytics is free and easy to set up. We recommend adding it to your website if you haven’t already.

Great for: Analysing your site’s statistics and user behaviour.

Google Keyword Planner

Google Keyword Planner is an excellent tool for new online marketers. Using it, you can research your competition, find the right keywords to target, and estimate traffic.

Learn how to use the Google Keyword Planner tool

Great for: Keyword research, competitor analysis, and more.

Google Business Profile

A Google Business Profile is an excellent tool for managing your online presence and connecting with customers. The service allows you to customise how your business information appears in search results and on Google Maps. Using it, you can share updates, photos, and special offers. If you are a service-area business, find out how to claim and verify your profile.

Great for: Local SEO.

Gooble Mobile-Friendly Test

Businesses can use Google’s Mobile-Friendly Test to test how mobile-friendly their website is. Easy to use, the test provides valuable insights into how your website appears on mobile devices. If your website is not mobile-friendly, the test will give suggestions on how to make it more mobile-friendly.

Great for: Technical SEO.

Google Page Speed

A great tool for optimising your website is Google PageSpeed. Improved speed and performance can result in a better user experience and higher Google rankings for your website.

Great for: Technical SEO.

Google Search Console

Webmasters and SEOs can track their website’s search performance with Google Search Console. This tool provides a lot of useful information, such as the number of impressions and clicks your website receives in Google Search, the average position of your website in search results, and the query people use to find your site.

Great for: Track search performance, Technical SEO.

The Google Trends tool provides information about what people are searching for on the web. It allows you to discover what people are interested in, and then use that information to create content that appeals to them. Also, you can learn what’s popular in various parts of the world and how trends evolve over time.

Great for: Understanding what people are searching for on the internet.


The HeadingsMap is a FREE Chrome extension that provides a visual representation of the heading structure of a webpage, making it easier to identify any potential issues with the hierarchy of headings and make necessary adjustments.

Installing HeadingsMap is easy – just add the extension to your Chrome browser and click on the small icon to activate it. The extension will then generate a colour-coded map of the headings on the page, making it easy to identify any potential issues with the hierarchy of headings and make necessary adjustments.

But that’s not all – HeadingsMap also includes other useful features such as the ability to toggle on and off different heading levels, highlight headings with specific keywords, and more.

Analysis of a web page structure using HeadingsMap Chrome extension

Hemingway App

The Hemingway App is a great way to improve your writing. You can use this app to edit your writing and make it more concise and clear.

Great for: Copywriting.


The Hootsuite tool is great for managing your social media accounts. With it, you can manage all your accounts, schedule posts, and track analytics.

Great for: Social Media Marketing.

HubSpot Website Grader

With Website Grader, you can evaluate the performance of your website for free. Simply enter your URL and email address, and you’ll receive a report with actionable insights.

Great for: Technical SEO.

LinkedIn Post Inspector

With this tool, you can preview how your post will look when it’s shared, so you can fix any issues related to the text or image before it’s shared.

Great for: Debugging your shared links and ensure that they appear the way you want them to.

Microsoft Clarity

Microsoft Clarity is an excellent tool for improving a website’s user experience. You can use this tool to identify areas of your website that may be confusing to users or difficult to navigate. It takes only a few lines of code to add Clarity to your website and it will create heatmaps and video recordings of your users navigating it.

Great for: User Experience.


The Moz SEO tool is a great way to manage the SEO of your website. With its comprehensive set of tools, you can optimise your site for better search engine visibility. Furthermore, Moz offers a variety of resources to help you learn more about SEO and how to improve your site’s ranking.

How to conduct keyword research using Moz

Great for:

Keyword research, site audits, rank tracking, competitor analysis, and more.

Moz Local

You can manage your online presence across different local directories using Moz Local. Your business information can be updated across several directories at once, and your listing progress can be tracked to see how your online presence is growing.

Great for: Local SEO.

Pingdom Website Speed Test

Pingdom is a great tool for testing your website’s speed. This tool tests the speed of a website and provides detailed information about what might be slowing it down. It is valuable information for website owners and can help them improve their website’s performance.

Great for: Technical SEO.

Screaming Frog

Screaming Frog is an excellent SEO analysis tool. If you want to rank higher in search engines, then this tool can help you find and fix on-site problems.

Great for: On-site SEO, Technical SEO.


It is a great tool for SEO professionals of all levels who are looking to improve their online marketing and SEO efforts. From keyword research to competitor analysis to on-page optimisation, it offers a comprehensive set of features.

How to conduct keyword research using Semrush

Great for: Keyword research, site audits, rank tracking, competitor analysis, link building and more.


If you’re looking for a great tool to share your content, then check out ShareThis. The plugin makes it easy to share your content on social media. Moreover, it’s free!

Great for: Getting your content spread across social media.

Small SEO Tools

Free SEO tools for small business owners.

Great for: Business owners looking for free SEO tools for their small business.

Twitter Card Validator

This free tool allows you to test whether your Twitter Cards are configured properly on your website.

Great for: Verifying that your shared links appear as you expect.


If you’re looking for a tool to help your SEO and online marketing efforts, Ubersuggest is a great choice. The tool provides a comprehensive set of features that can be used for everything from keyword research to competitor analysis. It’s easy to use and you can start for free.

How to conduct keyword research using Ubersuggest

Great for: Keyword research, site audits, rank tracking, competitor analysis, link building and more.


If you’re looking for a broken link checker, Xenu is a great choice. This free, lightweight tool scans your site for broken links quickly. You can enter your URL and Xenu will crawl your site, checking every link for functionality. Xenu will report any broken links it finds.

Great for: Finding and fixing broken links on your website.

Yell Connect

Business owners can scan their online listings using Yell Connect, a local SEO platform. In this way, businesses can ensure their information is accurate and up-to-date, and they can discover new opportunities to list their business online.

Great for: Local SEO.

Increase your business’s visibility with SEO

If you’re looking to expand your business and reach more customers, improving your website’s SEO is crucial. Our team of search engine optimisation consultants can help you tweak your site and content to dominate search engine results and reach your target audience.

Team Agile Team Agile

We’re a London-based web design and digital marketing agency that helps SMEs achieve strong and long-lasting results on the internet, using the best digital marketing technologies.