The Best SEO Tools For Small Businesses

31 Jul 2023 Last updated: 18 Jan 2024 By Agile Agency

For small business owners, the importance of search engine optimisation (SEO) cannot be overstated.

Best SEO tools available for small businesses

It’s a game-changer that can catapult your online presence to new heights. To help you navigate the world of SEO and outrank your competitors, we’ve compiled a comprehensive list of the best SEO tools for small businesses.

These tools cover a range of SEO-related functionalities, including keyword research, on-site and technical SEO, competitor analysis, link building, and improving website performance.

Keyword Research

Keyword research is the foundation of any successful SEO campaign. These tools will help you discover the most relevant and valuable keywords to target for your business:

Competitor Analysis

Staying ahead of your competitors requires a deep understanding of their strategies and tactics. These tools will help you analyse your competitors effectively:

Technical SEO

Technical SEO involves optimising your website’s structure and performance to improve its visibility in search engines. These tools will assist you in mastering technical SEO:

On-Site SEO

Optimising your website’s content and structure is crucial for higher search engine rankings. These tools will help you master on-site SEO:

Building high-quality backlinks is a crucial aspect of SEO. These tools will help you identify link-building opportunities and strengthen your website’s authority:

Content Optimisation

Creating high-quality and engaging content is essential for SEO success. These tools will help you optimise your content effectively:

Local SEO

If your business serves a local audience, optimising for local search is crucial. These tools will help you improve your local SEO visibility:

Website Performance Analysis

Analysing your website’s performance is key for user experience and search engine rankings. These tools will help you assess your website’s performance:

SEO Monitoring and Auditing

Regularly monitoring and auditing your SEO efforts is essential for continuous improvement. These tools will help you stay on top of your SEO performance:

The Best SEO Tools For Small Businesses


When it comes to SEO, Ahrefs is a powerhouse that no small business should overlook. This robust tool offers a wide range of features that enable you to research your competition, track rankings, and enhance your marketing efforts. With Ahrefs, you’ll gain invaluable insights into keyword research, site audits, rank tracking, competitor analysis, link building, and more.

Learn how to conduct keyword research using Ahrefs

Great for: Keyword research, site audits, rank tracking, competitor analysis, link building and more.

Answer The Public

To truly connect with your target audience, you must understand what they’re searching for online. Answer The Public will help you discover exactly what people are looking for, empowering you to generate captivating content ideas and optimise your website to match their queries.

Great for: Keyword research.

Bing Places for Business

Bing Places for Business is the best way to get your business listed on Bing. You can list your business for free and it’s quick and easy. With Bing Places for Business, you can promote your business and be found by potential customers.

Great for: Local SEO.

Bing SiteScan

Business owners can scan their websites for security vulnerabilities with Bing SiteScan. Using it is easy, and a detailed report can be generated.

Great for: Technical SEO.

Bing Webmaster Tools

Microsoft’s Bing Webmaster Tools helps webmasters manage their website’s presence on the Bing search engine. With Bing Webmaster Tools, webmasters can submit their websites to Bing, track their traffic from Bing, and troubleshoot any issues their websites may have with Bing. Webmasters can also use Bing Webmaster Tools to understand how Bing sees their website and to improve their website to rank higher on Bing.

Great for: Tracking Bing rankings and Technical SEO.


CanIRank uses machine learning algorithms to predict your website’s ranking potential for specific keywords. It helps you focus on the most achievable keywords to target.

Great for: Predicting website ranking potential for specific keywords.


Contentbot is an AI-powered platform. It’s designed to help businesses create, manage, and optimise content for their websites. Contentbot helps automate the content creation process, allowing marketers to focus on other aspects of marketing campaigns.

Great for: Automating content creation for websites.

Read also: The Top 10 FREE AI Tools to Boost your SEO Efforts in 2023

Google Analytics

Google Analytics is a great free tool for tracking the success of your website.

This tool delivers detailed information about your website’s traffic, including its sources, user behaviour, and visit duration. By understanding how visitors interact with your site, you can make informed decisions to enhance user experience and fine-tune your content strategy.

We highly recommend adding it to your website if you haven’t already.

Great for: Tracking website traffic, user behaviour, and visit duration.

Google Business Profile

Managing your online presence and engaging with customers becomes seamless with a Google Business Profile. This service empowers you to customise how your business information appears in search results and Google Maps. Additionally, you can share updates, photos, and exclusive offers to captivate potential customers and improve your local SEO visibility.

If you are a service-area business, find out how to claim and verify your profile.

Great for: Managing online presence and engaging with customers.

Google Keyword Planner

For novice online marketers, Google Keyword Planner is a powerful ally. Through this tool, you can conduct thorough research on your competition, identify the most relevant keywords to target, and estimate potential traffic. Armed with this knowledge, you can craft content that resonates with your audience and boosts your rankings.

Learn how to use the Google Keyword Planner tool

Great for: Keyword research and competitor analysis.

Google Page Speed

A great tool for optimising your website is Google PageSpeed. Improved speed and performance can result in a better user experience and higher Google rankings for your website.

Great for: Technical SEO.

Google Search Console

Webmasters and SEOs can track their website’s search performance with Google Search Console. This tool provides a lot of useful information, such as the number of impressions and clicks your website receives in Google Search, the average position of your website in search results, and the query people use to find your site.

Great for: Tracking search performance and Technical SEO.

The Google Trends tool provides information about what people are searching for on the web. It allows you to discover what people are interested in, and then use that information to create content that appeals to them. Also, you can learn what’s popular in various parts of the world and how trends evolve.

Great for: Understanding popular search trends.


The HeadingsMap is a FREE Chrome extension that provides a visual representation of the heading structure of a webpage, making it easier to identify any potential issues with the hierarchy of headings and make necessary adjustments.

Installing HeadingsMap is easy – just add the extension to your Chrome browser and click on the small icon to activate it. The extension will then generate a colour-coded map of the headings on the page, making it easy to identify any potential issues with the hierarchy of headings and make necessary adjustments.

But that’s not all – HeadingsMap also includes other useful features such as the ability to toggle on and off different heading levels, highlight headings with specific keywords, and more.

Analysis of a web page structure using HeadingsMap Chrome extension

Great for: Visual representation of heading structure on webpages.

Hemingway App

The Hemingway App is a great way to improve your writing. You can use this app to edit your writing and make it more concise and clear.

Great for: Improving writing by making it more concise and clear.

HubSpot Website Grader

With Website Grader, you can evaluate the performance of your website for free. Simply enter your URL and email address, and you’ll receive a report with actionable insights.

Great for: Technical SEO.

This tool provides keyword suggestions from various search engines, including Google, Bing, YouTube, and more. It’s beneficial for expanding your keyword research and finding long-tail keywords.


Keyworddit is a unique tool that extracts keywords from Reddit. It’s a valuable resource for discovering popular topics and user interests to inform your content strategy.


Majestic is a powerful backlink analysis tool that helps you understand your website’s link profile and identify potential link-building opportunities. It’s essential for improving your site’s authority and search rankings.

Microsoft Clarity

Microsoft Clarity is an excellent tool for improving a website’s user experience. You can use this tool to identify areas of your website that may be confusing to users or difficult to navigate. It takes only a few lines of code to add Clarity to your website and it will create heatmaps and video recordings of your users navigating it.

Great for: Improving website user experience through heatmaps and video recordings.


The Moz SEO tool is a great way to manage the SEO of your website. With its comprehensive set of tools, you can optimise your site for better search engine visibility. Furthermore, Moz offers a variety of resources to help you learn more about SEO and how to improve your site’s ranking.

How to conduct keyword research using Moz

Great for: Keyword research, site audits, rank tracking, competitor analysis, and more.

Moz Local

You can manage your online presence across different local directories using Moz Local. Your business information can be updated across several directories at once, and your listing progress can be tracked to see how your online presence is growing.

Great for: Managing online presence across local directories.

Pingdom Website Speed Test

Pingdom is a great tool for testing your website’s speed. This tool tests the speed of a website and provides detailed information about what might be slowing it down. It is valuable information for website owners and can help them improve their website’s performance.

Great for: Testing website speed and identifying performance issues.

Screaming Frog

Screaming Frog is an excellent SEO analysis tool. If you want to rank higher in search engines, then this tool can help you find and fix on-site problems.

Its capabilities enable you to detect and address on-site problems that may be hindering your website’s performance. From broken links to duplicate content, Screaming Frog serves as your vigilant companion in optimising your on-site SEO.

Great for: On-site SEO, Technical SEO.


Screpy is an all-in-one SEO and website optimisation platform that offers site monitoring, performance analysis, and SEO auditing. It’s a user-friendly tool for identifying and fixing website issues.


It is a great tool for SEO professionals of all levels who are looking to improve their online marketing and SEO efforts. From keyword research to competitor analysis to on-page optimisation, it offers a comprehensive set of features.

How to conduct keyword research using Semrush

Great for: Keyword research, site audits, rank tracking, competitor analysis, link building and more.


SEOptimer is an easy-to-use SEO audit tool that assesses your website’s on-page factors, performance, and technical aspects. It provides actionable recommendations to improve your site’s SEO.

Great for: SEO audit and providing recommendations to improve site SEO.

SE Ranking

SE Ranking is an all-in-one SEO platform that offers keyword tracking, site audit, competitor analysis, backlink monitoring, and more. It’s suitable for small businesses aiming to streamline their SEO efforts.

Great for: Keyword tracking, site audit, competitor analysis, backlink monitoring, and more.


Serpstat is a comprehensive SEO platform that offers features like keyword research, competitor analysis, backlink analysis, site audit, and more. It’s an excellent tool for small businesses looking to optimise their SEO strategy.

Great for: Keyword research, competitor analysis, backlink analysis, site audit, and more.


SpyFu is a competitive intelligence tool that allows you to analyse your competitors’ SEO strategies, keywords, and ad campaigns. It’s a great resource for gaining insights into your competitors’ success.

Great for: Analysing competitors’ SEO strategies, keywords, and ad campaigns.

Small SEO Tools

For small business owners on a budget, Small SEO Tools is a lifesaver. Access a wealth of free SEO tools to optimise your website, analyse competitors, conduct keyword research, and more.

Great for: Business owners looking for free SEO tools for their small business.

Twitter Card Validator

This free tool allows you to test whether your Twitter Cards are configured properly on your website.

Great for: Verifying the proper configuration of Twitter Cards on a website.


If you’re looking for a tool to help your SEO and online marketing efforts, Ubersuggest is a great choice. The tool provides a comprehensive set of features that can be used for everything from keyword research to competitor analysis. It’s easy to use and you can start for free.

How to conduct keyword research using Ubersuggest

Great for: Keyword research, competitor analysis, and online marketing efforts.

Yell Connect

Business owners can scan their online listings using Yell Connect, a local SEO platform. In this way, businesses can ensure their information is accurate and up-to-date, and they can discover new opportunities to list their business online.

Great for: Scanning online listings and updating business information.

Increase your business’s visibility with SEO

If you’re looking to expand your business and reach more customers, improving your website’s SEO is the way to go. Our team can help you optimise your website and content to dominate search engine results and reach your target audience.

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Agile is an independent Digital Marketing Agency specialising in web design and digital marketing. Our proficiency is underscored by several HubSpot Certifications, and we take pride in being recognised as a 2023 Global Award Winner for SEO by Clutch. At the heart of our success lies a team that seamlessly navigates the intersection of technology and marketing, ensuring innovative and impactful solutions for our clients.