Top 10 FREE AI Tools to Boost your SEO Efforts in 2024

22 Apr 2023 Last updated: 17 Jul 2024 By Agile Agency

As a professional service business, it’s important to stay ahead of the competition by leveraging the latest technology. Artificial Intelligence (AI) tools can help you do exactly that, by enabling you to identify and capitalise on new opportunities in the online world.

There are a number of AI tools available on the market today. These tools use machine learning algorithms and other AI technologies to help digital marketers and SEO professionals optimise their websites for better search performance.

If you’re on the lookout for free AI tools for SEO to use on your business website, you’re in luck! In this article, we’ll delve into a range of innovative options that harness the power of machine learning algorithms and other AI technologies.

So, keep reading to discover the FREE AI-driven tools that can take your SEO efforts to the next level!

FREE AI-driven tools that can take your SEO efforts to the next level
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Top FREE AI-Powered Keyword Research Tools

AI tools offer several advantages for SEO professionals, allowing them to conduct more accurate research and better target their audience.

How exactly can AI assist with keyword research?

Let’s take a look at some examples.

  1. Natural Language Processing (NLP): One way AI tools help is through Natural Language Processing (NLP). By analysing large volumes of data, NLP tools can better understand the context and meaning of words, phrases, and sentences. This, in turn, enables them to provide more relevant and accurate keyword suggestions based on the intent of the user’s search query.
  2. Machine Learning: Another way AI-driven tools can help is through machine learning algorithms. These algorithms can analyse historical search data to identify patterns and trends in user behaviour. As a result, SEO professionals can better identify new keywords and phrases that are emerging in the search landscape, as well as prioritise keywords based on their relevance and popularity.
  3. Competitor Analysis: AI-powered tools can also perform competitor analysis. By analysing the content and keywords used by competitors, businesses can identify gaps in the market and opportunities to target new keywords or phrases that competitors may not be using.
  4. Sentiment Analysis: Finally, AI tools can perform sentiment analysis. This involves analysing the emotional tone of search queries to better understand the sentiment associated with specific keywords and phrases. By doing so, SEO professionals can tailor their content and messaging to better resonate with their intended audience.

So which AI tools are the best to use for keyword research?

Here are a few popular FREE options:

1. ChatGPT

First up is ChatGPT. This AI chatbot, launched by OpenAI in November 2022, is based on the GPT-3.5 and GPT-4 language models.

It has been fine-tuned using supervised and reinforcement learning techniques, making it a powerful tool for keyword research.

So how can you use ChatGPT for keyword research? It’s easy.

Start by giving ChatGPT a general topic or keyword. For example, if you’re researching keywords for your drain repairs business, ask ChatGPT to provide you with keywords related to your main service.

ChatGPT will then generate a list of relevant keywords, which you can review and select based on your needs. If you’re looking for more specific keywords, simply ask ChatGPT to provide you with related terms or synonyms.

Once you have your list of keywords, you can use ChatGPT or other keyword research tools to determine search volume and competition.

This will help you determine which keywords are worth targeting for your content. And if you need more ideas for content, ask ChatGPT to provide you with questions related to your topic.

SEO Keyword research with Chat GPT


If you’re struggling to come up with good prompts for ChatGPT, AIPRM is here to help.

AIPRM is a powerful Chrome extension that adds a range of curated prompt templates for SEO, SaaS, and other industries to ChatGPT.

By providing you with quick and easy prompts that are tailored to your specific needs, AIPRM can help you improve your website’s search engine performance in no time.

Best of all, the extension is completely FREE to use and offers a wide variety of prompts for different niches and industries. Whether you’re looking to generate ideas for blog posts, social media content, product descriptions, or anything else, AIPRM has you covered.

So why wait?

Download AIPRM from the Chrome Web Store today and start using it to boost your SEO performance!

With its powerful AI algorithms and user-friendly interface, AIPRM is the perfect tool for anyone looking to take their website to the next level.

AIPRM Prompts for Chat GPT

3. Bing AI Chat

Bing AI Chat is similar to ChatGPT and can be accessed through the Microsoft Edge browser.

The main difference with ChatGPT is that the Bing AI Chat can access web results and up-to-date information, making it more effective for tasks that require web-based research.

You can use Bing AI Chat for a number of things, like for example sentiment analysis of your articles’ titles.

Sentiment analysis of titles using Bing AI Chat

Top FREE AI-Powered Tools for better Content Optimisation

Have you ever wondered how to improve your website’s content optimisation efforts? Artificial Intelligence powered tools can help in a variety of ways!

Here’s how:

  1. Content analysis: By analysing the text, images and media on a webpage, as well as its structure and organisation, AI tools can identify opportunities for optimisation.
  2. Keyword optimisation: AI tools can suggest keywords and phrases to include in the content to improve its relevance for search engines. They can also identify related keywords to increase the content’s relevance further.
  3. Content creation: Creating new content based on keywords or topics can be challenging, but AI-powered tools can generate content ideas to help businesses scale up their content marketing efforts.
  4. A/B testing: Which version of your content resonates better with your audience? AI tools can test different headlines, images, and other elements to help businesses optimise engagement and conversions.
  5. Personalisation: Every user is different. AI tools can help businesses personalise their content to specific needs by using data such as search history, browsing behaviour, and demographic information.

In summary, AI-powered content optimisation tools can boost the relevance, engagement and conversion rates of your content, leading to better overall performance and ROI.

Give them a try and see the results for yourself!

4. Harpa AI

Looking for a way to streamline your online work and save time? might just be the tool you need! This customisable FREE Chrome Extension uses AI-powered web automation to help you get the job done in less time.

But that’s not all. With, you can create custom ChatGPT commands and automations for a wide range of tasks, including marketing, SEO, copywriting, HR, engineering, and more.

Here are just a few of the ways can help:

  1. Website analysis: offers a comprehensive analysis of your website’s structure, content, and backlinks. It provides detailed reports on your website’s technical SEO health, on-page SEO optimisation, and link profile analysis.
  2. Keyword research: Finding the right keywords for your website can be a challenge, but makes it easier by providing keyword suggestions, search volume data, and competition analysis.
  3. Competitor analysis: Want to stay ahead of the competition? can help you analyse your competitors’ websites to identify their strengths and weaknesses. You can use this information to improve your own website and climb higher in search results.

In short, is a powerful FREE AI SEO tool that can help you boost your website’s search engine visibility, drive more traffic to your site, and increase your online presence.

Ready to get started? Installing is easy – just add the Chrome extension, open it and type “/” to see a list of predefined prompts you can use. You can also create your own prompts to suit your needs.

One example of how can help is by extracting the keywords your competitors are using. Simply visit their website and select the Harpa AI prompt “Extract and research SEO keywords“.

Extract SEO Keywords with Harpa AI

5. QuillBot AI

The QuillBot Chrome extension is an AI-driven writing tool that contains a grammar checker, summarizer, paraphraser, and other writing tools to assist optimise material for search engine optimisation.

QuillBot AI Chrome Extension displaying different modes available

QuillBot can summarise lengthy texts, provide synonyms, and reword content to make it more readable and original.

To use it to make your articles better:

  1. Open the QuillBot Chrome extension, choose your language, and click on the “Open sidebar” button.
  2. Enter your content into QuillBot, choose the appropriate mode, and click the “Paraphrase” button.
  3. Check the output and apply it to your article as needed.

6. Headline AI

Headline Studio by CoSchedule empowers content creators and marketers to craft compelling headlines with ease. With its intuitive interface and AI-driven suggestions, Headline Studio takes the guesswork out of headline optimisation.

Headline Studio showing the optimisation score of a title

They have recently launched their Headline AI, a free AI tool that harnesses the capabilities of artificial intelligence to produce numerous innovative headline choices, enabling you to enhance your copy’s appeal with minimal exertion.

Headline AI showing different options available

They also provide a FREE WordPress plugin that can help you quickly optimise your headlines without leaving your WordPress site.

7. YouTube & Article Summary by Glasp

YouTube Summary with ChatGPT is a tool that allows you to create video summaries from YouTube. It is powered by ChatGPT.

Here’s how to get started with YouTube Summary with ChatGPT:

  1. Install the Chrome extension and go to any YouTube video you want to summarise.
  2. Click the small box located in the top right-hand corner of the video player that says “Transcript & Summary.”
  3. Click the “View AI Summary” button to generate a summary of the video using ChatGPT’s powerful AI technology. The prompt will be automatically copied for you, and the ChatGPT page will open!
Using YouTube & Article Summary by Glasp

AI tools can analyse your backlink profile and make recommendations for how to build high-quality links to your site:

  1. Link prospecting: AI-powered tools can help identify relevant websites and pages for link building. These tools can analyse a range of factors, such as domain authority, page authority, relevance to the target keywords, and the quality of existing backlinks to a page, to identify high-quality link prospects.
  2. Outreach automation: AI-based tools can automate the outreach process by sending personalised emails to link prospects. These tools can use machine learning algorithms to analyse the response rate and adjust the outreach strategy accordingly to improve the success rate of link building campaigns.
  3. Link monitoring: AI-driven tools can monitor the backlink profile of a website and identify potential issues such as broken links, toxic backlinks, or link spam. These tools can also track the performance of each backlink, such as the number of clicks, the referral traffic, and the conversion rate, to identify which links are providing the most value.
  4. Link analysis: AI tools can also analyse the backlink profile of a website to identify patterns and trends in the links. This includes analysing the anchor text, the distribution of links across different pages and domains, and the overall quality and relevance of the backlinks. This information can help businesses optimise their link building strategy and improve the overall quality of their backlink profile.

Overall, AI-powered link building tools can help businesses identify high-quality link prospects, automate the outreach process, monitor and analyse the performance of their backlinks, and optimise their link building strategy to improve their search engine rankings and drive more traffic to their website.

Some popular free AI tools for link building include:

LinkWhisper Free WP Plugin

The Link Whisper plugin for WordPress is an intelligent internal linking tool powered by artificial intelligence. It suggests relevant internal links while you write your article within the WordPress editor.

This AI tool also helps you quickly find and build internal links to old posts that need more attention.

You can identify “orphan” content with no internal links pointing to it and add new internal links quickly and easily. Simply check the box and hit save to add the internal links.

9. Perplexity AI

Perplexity AI is a conversational AI-Powered Search Engine that can help you determine the accuracy of information by providing the sources used to generate an answer.

It is similar to ChatGPT in its interactive approach, but it also offers a citation feature that can be useful for fact-checking purposes (similar to Bing AI Chat).

Like with other similar AI SEO tools described above, you can do keyword research, generate content and so on, but in this case, Perplexity will give you the sources it has used to produce its results, which can be useful for you to include as references.

Besides, it will give you a list of related topics which you can use to extend your research. 

When it comes to link building strategies, Perplexity AI goes beyond by identifying the best sources discussing a given topic, tool, or service. This information empowers users to initiate outreach to these sites, presenting an opportunity to discuss the potential inclusion of a link to their website.

To illustrate, let’s consider a scenario where you’ve developed an innovative Chrome extension catering to SEO professionals. By posing user queries to Perplexity, you can obtain precise answers supported by references to relevant websites. Armed with this information, you can proactively engage with the authors or webmasters of these pages, articulating the value of your article, tool, or service and advocating for its inclusion on their platform.

Keyword research with

Let’s consider another example. Suppose you’ve crafted a compelling article, but you’re uncertain about the prompt to provide to Perplexity. You can simply:

  1. Visit your article page.
  2. Open the Perplexity Chrome extension.
  3. Set the focus option to “This page” and enter this prompt: “Please analyse the key points and main ideas of this article and generate the most unique or best question that this article aims to assist users in answering“.

Perplexity will give you a question that your article helps to answer.

Perplexity AI providing the best question that my article helps answering.

Copy that question and paste it again into Perplexity, but this time, change the focus option to “All.”

Review the sources provided by Perplexity, visit those pages, and reach out to the webmaster, pitching for a link to your article.

Perplexity answering my question and showing relevant sources

You can also use their Chrome Extension to use Perplexity AI while you are browsing the web

10. Can I Rank

CanIRank is an SEO software that uses artificial intelligence to provide specific action recommendations to optimise website rankings. It gives users detailed DIY instructions, or the option to delegate to an SEO consultant with just one click.

Its FREE plan allows you to find 20 relevant link opportunities to promote your content, scored by authority, relevancy, and ease of obtaining a link.

Can I Rank AI SEO Tool home page

Bonus: 3 FREE AI-powered Creative Tools

Bing Image Creator AI

Bing Image Creator is an AI-powered image generator that generates images based on your text. It is available in Microsoft Edge making it the first and only browser with an integrated AI-powered image generator. 

Bing Image Creator AI

Microsoft Designer

Microsoft has also recently launched Microsoft Designer as a FREE preview. Microsoft Designer is an AI-powered graphic design app that helps you create stunning social posts, invitations, graphics, and more – all in a flash. No design experience is required.

Introduction to Microsoft Designer

Tome AI

Tome is an AI-powered storytelling tool that can help you:

  1. Generate entire narratives instantly: With the power of GPT-3 and AI-generated images from DALL·E 2, Tome allows you to type in a prompt and generate a full presentation from scratch within seconds.
  2. Collaborative AI partner: Tome can help you transform documents into presentations, create additional pages, and generate compelling images tailored to bring your ideas to life.
  3. Enhanced storytelling capabilities: Tome goes beyond text and images by providing features that allow you to easily share prototypes, add 3D renderings, trim videos, and embed live web content.
  4. Content integration: You can embed various types of content from the web, such as live integrations with tools like Figma, to showcase your existing work seamlessly within your story.
  5. Video capabilities: Tome offers native video recording, enabling you to add a personal touch to your story or communicate nuanced points through video.
  6. Easy sharing and device compatibility: Sharing your tome is effortless with Tome’s one-click link sharing.
  7. Seamless work across devices: Additionally, to ensure a smooth viewing experience, tomes are designed to fit any device, eliminating the need for viewers to squint or zoom.

Overall, Tome offers a new way to tell stories by leveraging the power of AI, enabling you to create captivating narratives quickly and easily, while incorporating multimedia elements and fostering collaboration.

Tome AI Storytelling


Overall, AI-powered SEO tools are becoming increasingly important for businesses looking to improve their online presence. By using these tools, businesses can gain valuable insights into their target audience, improve their website’s search performance, and ultimately drive more traffic and revenue.

How Agile can help

With a focus on designing and developing the best possible website strategy, Agile’s digital marketing solutions enable professional services companies to increase online engagement and generate leads through valuable content. Understanding that your website should be among your most valuable assets, we make sure it becomes an effective tool for success.

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Our commitment to excellence is underscored by our recognition as a Top SEO Company in the United Kingdom for Business Services.

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Agile is an independent Digital Marketing Agency headquartered in London, specialising in web design and search engine optimisation. Our proficiency is underscored by several HubSpot Certifications, and we take pride in being recognised as a 2023 Global Award Winner for SEO by Clutch. At the heart of our success lies a team that seamlessly navigates the intersection of technology and marketing, ensuring innovative and impactful solutions for our clients.