Key Questions to Ask an SEO Agency Before Making Your Hiring Decision

16 Apr 2024 Last updated: 25 Apr 2024 By Agile Agency

Are you eager to elevate your SEO game and boost your online visibility?

Delve into the essential questions and considerations when selecting the perfect SEO agency to supercharge your website traffic.

Industry Experience vs. Overall Expertise

When vetting a potential SEO provider, it’s essential to weigh industry experience alongside overall expertise.

While familiarity with your sector can provide valuable insights, a comprehensive expertise spectrum often leads to fresh perspectives and innovative approaches.

Discover how our comprehensive SEO strategies propelled this US-based law firm to new heights of online visibility in the competitive market of local SEO in the United States.

Diverse Skill Set for Dynamic Solutions

A diverse skill set ensures flexibility and adaptability in addressing your unique business needs.

Prioritise agencies demonstrating proficiency in crafting tailored strategies and delivering tangible results across various sectors.

Beyond Industry-Specific Projects

When evaluating potential SEO partners, explore portfolios beyond industry-specific projects.

Look for evidence of creativity, strategic thinking, and measurable outcomes across different client profiles.

Testimonials or references can also attest to an agency’s ability to deliver impactful solutions, irrespective of industry boundaries.

The results were absolutely amazing! Their team has been extremely supportive and played an integral part in the success of the project!

Marketing Director – Software Solutions Company in Germany

Comprehensive SEO Strategy

On-Page and Off-Page SEO Optimisation

A comprehensive SEO strategy encompasses both on-page and off-page optimisation techniques:

  1. On-page optimisation involves optimising elements within your website, such as meta tags and content.
  2. Off-page optimisation includes activities like link building and social media marketing to enhance your website’s authority.

When choosing an SEO agency, it is essential to inquire about their approach to both on-page and off-page optimisation techniques.

This can provide valuable insights for clients in assessing the agency’s expertise and effectiveness.

Here’s how:

  1. Depth of Understanding: Asking about the agency’s approach demonstrates the client’s understanding of the importance of both on-site and off-site factors in SEO. It shows that the client values a comprehensive strategy rather than focusing solely on one aspect.
  2. Balanced Strategy: An agency that prioritises both on-page and off-page optimisation is more likely to develop a balanced SEO strategy. This indicates that they understand the holistic nature of SEO and can implement tactics that address various ranking factors.
  3. Expertise: Clients can gauge the agency’s expertise by asking about specific on-page and off-page optimisation techniques. A knowledgeable agency should be able to explain their methods clearly and demonstrate how these techniques contribute to improving search engine rankings and online visibility.
  4. Results Orientation: By discussing both on-page and off-page optimisation, clients can assess whether the agency is focused on delivering tangible results. An agency that prioritises a well-rounded approach is more likely to be results-oriented and committed to achieving the client’s goals.

Website Design and User Experience

Apart from SEO, website design and user experience are crucial factors impacting digital marketing success.

A well-designed website improves user engagement and conversion rates.

It’s essential to work with experienced agencies understanding these elements to drive results.

Discover how our creative web design services can help.

Conversion Optimisation

When assessing SEO agencies, consider their approach to conversion optimisation, a crucial aspect of driving results.

Look for agencies proficient in analysing user behaviour and strategically refining your website’s conversion pathways.

Prioritising tasks like optimising landing pages and conducting A/B testing demonstrates a commitment to maximising your return on investment (ROI) by turning visitors into customers effectively.

Choose an agency that prioritises conversion optimisation to ensure your website not only attracts traffic but also delivers tangible business outcomes.

Their work resulted in bringing more than 70% of all lead gen that comes through the site.

Director, HRC Culinary Academy

Team Expertise and Management

When selecting an SEO company, consider their team expertise and management practices as crucial factors in your decision-making process.

Dedicated Account Management

Ensure clarity on who will be managing your account.

Having a dedicated account manager who comprehends your business goals fosters seamless collaboration and ensures your objectives are met.

Expertise Across Disciplines

A respected agency should have a diverse team collaborating effectively to create a strong digital marketing strategy that fits your specific requirements.

This ensures comprehensive support and maximises the potential for success in achieving your business objectives.

Inquire about the team’s proficiency in various areas such as SEO, website design, and conversion optimisation. The agency’s team should possess the necessary expertise and experience to handle your project effectively.

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Philosophy on SEO

To choose the right SEO agency, it’s crucial to focus on their philosophy, approach, and alignment with your business’s core objectives.

Ensure that the agency employs ethical, white-hat strategies that comply with search engine guidelines and focus on creating a positive and sustainable impact on your website’s ranking.

Steer clear of agencies that resort to black-hat tactics like keyword stuffing, cloaking, or using private link networks, as these can lead to severe penalties from search engines.

To learn how to distinguish a good from a bad SEO company read our article about the 10 Warning Signs of Bad SEO Companies:

Customised Strategies for Unique Situations

Recognise that a one-size-fits-all approach to SEO may not suffice for your business.

Evaluate an agency’s ability to customise strategies to suit your unique needs and challenges, ensuring that the solutions provided align closely with your brand vision and objectives.

Staying Updated on Industry Changes

The agency’s ability to stay informed about industry trends and Google updates is critical.

Partner with an SEO agency that demonstrates a commitment to continuous learning and adaptation, ensuring that your strategies remain effective in the face of changing landscapes.

Information Required for Effective Strategy

Transparency and open communication are essential for developing successful SEO strategies.

A reputable SEO company should request detailed insights into your audience, industry, goals, and KPIs to customise their approach effectively and drive meaningful results for your business.

Specific SEO Tactics Implemented

Understand the specific SEO tactics and strategies employed by an agency, including keyword research, on-page optimisation, link building, and content creation.

Evaluate how these tactics align with your business objectives and whether they are suited to your industry and target audience.

Monthly Deliverables and Outcomes

Clear communication, detailed reporting, and accountability are essential for building trust and ensuring that your SEO efforts are on track to achieve your desired outcomes.

Choose an SEO agency that provides transparency through regular updates and reports on your campaign’s progress.


By thoroughly evaluating prospective SEO agencies and asking these key questions, you can make an informed decision aligned with your business objectives.

Remember, transparency, expertise, and adaptability are key qualities to look for in selecting the right agency to enhance your digital marketing efforts and drive sustainable growth in your online visibility.

Agile Agency Agile Agency

Agile is an independent Digital Marketing Agency headquartered in London, specialising in web design and search engine optimisation. Our proficiency is underscored by several HubSpot Certifications, and we take pride in being recognised as a 2023 Global Award Winner for SEO by Clutch. At the heart of our success lies a team that seamlessly navigates the intersection of technology and marketing, ensuring innovative and impactful solutions for our clients.