SEO for Singleton Law: 1,600% YoY Growth
Case Study
Singleton Law saw a 1,600% YoY growth in organic traffic with our help. Our efforts improved their online presence and ability to connect with their target audience.
Singleton Law Firm
SEO for Personal Injury Law Firm
About the client
With more than 30 years’ experience practicing law, the Singleton Law Firm is one of Atlanta’s top personal injury law firms.
They are recognized as “Personal Injury Trial Lawyers” as well as “Super Lawyers” by Georgia Super Lawyers magazine.
Their practice focuses on obtaining full and fair compensation for victims of injury and the families of those who have been lost due to the negligence or recklessness of others.
SEO
Retainer
Services provided
- SEO strategy
- SEO retainer
- Personal injury law SEO
- SEO content writing for blog
- Local SEO
- Citations clean up
- Link building
- Brand refresh
- UX/UI
- Web design
- Website development
- WordPress development
- Website hosting
- Website maintenance
The SEO Project
Our team was tasked with fixing the damaged website of this law firm whose previous SEO company had employed poor practices, resulting in a lack of online presence and low search rankings.
Immediately after moving the website to our award-winning hosting platform, we addressed issues such as a negative impact on local SEO due to a change in address, the incorrect migration of Google My Business testimonials, poor website performance and design, and lack of mobile optimization.
Through our efforts, we were able to significantly improve the website’s traffic and search engine rankings.
It now receives three times more organic traffic than its main competitor and ranks for over 2,000 keywords.
Client
Testimonial
The site ranks for over 3,300 keywords compared to only 25 when they started.
As per our Google Analytics data, the organic traffic went up 4800% for Jan 2023 vs Jan 2021 and its share of all traffic is close to 90% vs 26% 2 years ago.
Don Singleton - Owner
Singleton Law Firm
Don Singleton Law Firm
SEO Results Year over Year
1600%
ORGANIC TRAFFIC GROWTH
300%
ORGANIC KEYWORDS GROWTH
211
KEYWORDS RANKING IN THE TOP 10 GOOGLE RESULTS
Effective SEO Agency
for Personal Injury Lawyers
In the competitive world of personal injury law in the USA, having a strong and well-designed website is essential for attracting and retaining profitable clients. Don Singleton Law knew this, which is why they turned to Agile Digital for their SEO project.
We took the following steps to build a high-quality website, publish relevant content, and implement effective search engine optimization strategies:
Discovery
When we first began working on this project, we encountered a number of challenges. The website was not generating any traffic and didn’t have any keyword ranking on Google.
Migration
To provide the best possible experience for website visitors, we migrated the website to the fastest WordPress servers available.
This ensures that the website loads quickly and efficiently for all users.
Redesign
To make the website more user-friendly, flexible, and search engine-friendly, we redesigned it and made several improvements. We enhanced the site’s usability and loading speed to provide a better overall user experience.
Website optimization
Using caching systems, CDNs, and removing JavaScript render-blockers, we greatly improved the website’s performance, which had been rated at 14 on desktop and 0 on mobile by Google.
Technical SEO
In addition to cleaning up duplicate content, our technical SEO team improved the website’s architecture and optimized it for mobile use.
Taking these technical SEO measures greatly improved the website’s overall performance.
Onsite optimization
Next, we focused on enhancing the website’s content. This included optimizing existing pages, meta data, images and blog posts for SEO, as well as adding new images, videos and infographics.
As a result of these efforts, the website’s content was significantly improved.
Content creation
Our priority was to create top-notch content that other websites would want to link to. By adding valuable and informative content to Don’s website, we saw an increase in traffic and engagement, showcasing the worth and relevancy of the website’s content.
Local SEO
To enhance the client’s local SEO presence, our team reorganized and optimized the website’s architecture and improved the client’s Google Business profile. We also collaborated with Google technical support to transfer the client’s testimonials to their new profile.
Citations cleanup
When Singleton Law Firm moved to a new location, it was important to update their NAP (name, address, phone number) data to ensure that all citations were current and accurate. To achieve this, we initiated a citation clean-up process.
These efforts helped improve the firm’s local SEO performance and visibility.
Link building
To establish trust and credibility with potential customers, we listed Singleton Law Firm in relevant local and national directories and acquired backlinks from other reputable websites.
These link building efforts helped the website gain authority and improve its visibility in search engine results pages.
Law Firm SEO
Frequently Asked Questions
What’s SEO?
Search Engine Optimisation (SEO) is a process of improving the visibility and traffic to a website by optimising its content, layout, structure, and coding to better align with search engine algorithms. By implementing SEO strategies, a website can increase its ranking in search results and attract more qualified traffic.
How can SEO help my law firm’s online presence?
By implementing SEO strategies, a law firm can improve its recognition and ranking in search engine results, leading to an increase in qualified website traffic and potential clients. This can enhance the law firm’s online presence and establish trust and credibility with potential clients.
How does SEO differ for law firms compared to other industries?
The specific SEO strategies and tactics used for a law firm may vary based on the target audience and competitive landscape. It may also be necessary to optimize for local search results and legal keywords to effectively reach the desired audience and achieve desired results.
How long does it take to see results from SEO efforts?
It can take some time to see results from SEO efforts, as search engines need time to crawl and index the website’s content. The length of time can vary depending on the competitiveness of the industry and the quality of the SEO efforts.
What makes you different from Findlaw and other similar firms?
We have come across numerous complaints about certain agencies, such as Findlaw and Scorpion, that engage in unethical practices that harm their clients. These practices include ignoring clients after they sign long-term contracts, forcing clients to purchase their own websites to end a contract, and being secretive about the work being done.
Our agency is committed to providing the highest level of service and support to our clients in order to help them grow their legal firms. We believe in transparency and do not engage in practices that may be detrimental to our clients. Our goal is to assist and empower our clients, not to intimidate or disadvantage them.
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