Singleton Law Firm
Case Study
Before working with Agile, Singleton Law Firm struggled to establish an online presence as they were unable to effectively reach their target audience.
As a result of our work, they have seen an increase of 1,600% in organic traffic in the past year.
SEO Agency
for Singleton Law Firm
Singleton Law Firm
With a market size of $38 billion in the United States, Personal Injury SEO is the most competitive of all areas of law.
With so much competition, it’s imperative to have a strong SEO strategy to make sure your law firm is visible online.
The Singleton Law Firm was having difficulty establishing an online presence and reaching their target audience effectively.
We conducted an SEO audit for them and reached out to Don to share our findings with recommendations.
Upon receiving our report, Don was pleased with our suggestions and we got to work putting them into action.
Personal Injury Lawyer SEO
Project Details
Services provided
- Search engine optimization
- SEO retainer
- Local SEO
- Citations clean up
- Link building
- Copywriting
- Brand refresh
- UX/UI
- Web design
- Website development
- WordPress development
- Website hosting
- Website maintenance
The Project
Singleton Law had great potential because, despite having a limited online presence, they provided excellent client service and had an experienced team of attorneys dedicated to protecting their clients’ rights.
A previous SEO company’s bad practices caused major problems for the client’s website. For example, there was identical content on two domains owned by customers. This prevented the website from ranking on maps or organic searches and reaching its full potential.
We moved the website to our professional hosting platform, then worked on capturing traffic, ranking for relevant local keywords, and fixing SEO problems.
When we first started working with them, there were major issues:
- Their local SEO rankings declined after moving to a new address.
- There was a problem migrating testimonials from their Google My Business profile to their new location.
- Website performance and design were poor.
- The website had no traffic, and it did not rank for any keywords.
- The content of the website was not search engine optimized.
- The law firm didn’t generate any business from its website.
Now, the website receives three times more organic traffic than its main competitor and ranks for over 2,000 keywords.
Our results
year over year
1600%
ORGANIC TRAFFIC GROWTH
300%
ORGANIC KEYWORDS GROWTH
211
KEYWORDS RANKING IN THE TOP 10 GOOGLE RESULTS
Optimizing content and user experience is a winning strategy for SEO.
These steps have helped Singleton Law Firm significantly improve their search engine ranking.
Initial status
We encountered several problems when tackling this project for the first time.
In addition, the site did not have any traffic, and there were no keywords that ranked on Google.
Website migration
We migrated the website to the fastest WordPress servers available so that website visitors would have the best experience.
Onsite Optimization
As a first step, we addressed duplicate content issues and worked closely with Google support to fix the GMB profile so that testimonials could be transferred to Singleton Law Firm’s new location.
We then worked on improving the website’s content. There were new pages, blogs, images, and videos added as a result of the process. Additionally, existing pages and posts were optimized for SEO.
Web performance optimization
The Google performance rating for Singleton Law Firm was 0 on mobile and 14 on desktop.
By utilizing caching systems, content delivery networks (CDNs), and removing JavaScript render-blockers, we have been able to dramatically improve website performance.
Local SEO
The team reorganized and improved the website’s architecture and improved the local SEO presence of the website, so that search engines would better understand the firm’s local presence.
Moreover, we helped the client optimize their Google My Business profile and enhance their mobile site.
Citations Cleanup
As Singleton Law Firm moved to a new address, the NAP data needed to be updated.
To ensure that all citations were current and accurate, we began a citation clean-up process.
Link Building
To build trust and credibility with potential clients, we listed Singleton Law Firm in relevant local and national directories, and built backlinks from other relevant websites.
As a result, the website gained authority and visibility in search engine results pages.
Content Creation
We aimed to produce high-quality content that other websites would link to. Adding useful and informative content to Don’s website increased traffic and engagement.
Website redesign
We redesigned the website to make it more user-friendly, flexible, and search engine-friendly.
We have improved the site’s usability along with its loading speed.