Expanding The Plague (TV Series) Narrative Online
Case Study
We are excited to have had the opportunity to work on the iconic Movistar TV series “La Peste” (The Plague) and design and develop their websites for both seasons.
The Project
in a nutshell
The goal of the project was to enhance the viewing experience for the audience of the award-winning TV series “The Plague” by integrating interactive and immersive digital content.
Our contribution of clean web design and innovative web development resulted in interactive experiences for both seasons that received widespread media attention and international awards for Movistar+.
Design and Development
of the digital platforms
The Plague, by Movistar+
The Plague is a Spanish historical drama television series created by Alberto Rodriguez and Rafael Cobos for Movistar+. The story takes place during the bubonic plague outbreak in Seville in the 16th century.
In each season, a digital universe was created for fans to interact with the show on a deeper level.
We were hired by the production agency “El Cañonazo” to design the user experience (UX) and user interface (UI) for these experiences, as well as developing and maintaining them.
Project
Details
Services provided
- Consulting
- UX/UI design
- Web design
- Website development
- Website hosting
- Website maintenance
- Content Management System
- 24x7 website monitoring
The Project
The primary goal of this project was to improve the user experience for the Movistar+ audience of the award-winning television series, “The Plague” by expanding its narrative through interactive and immersive digital content.
To achieve this, we focused on providing an easy-to-use navigation and content discovery system for viewers. This was done by organising the website’s content in a clear and logical manner, making it effortless for users to find the information they need without feeling overwhelmed.
Furthermore, we utilised cutting-edge digital tools to create a more interactive and immersive experience for viewers, thus enhancing their engagement with the series.
Immersive
web experience
La Peste - Season 1
In Season 1, the web application was intended to serve as a hub for the transmedia universe of “The Plague”.
As the show progressed, new multimedia content was created by El Cañonazo in a variety of formats, including audio, YouTube video channels, and social media platforms, and displayed on the web app.
Additionally, visitors to Seville were able to explore the world of the show in more detail through the interactive map feature of the web application, which allowed them to visit and learn more about the various locations where the TV series was filmed.
The website is still accessible but some of the functionalities might be outdated.
La Peste - Season 2
The plague has left Seville and so has Mateo. But another threat arrives, La Garduña, a criminal group that has taken control of the city.
In season 2 of “La Peste”, we developed an ARG (Alternative Reality Game), designed by Movistar+ and El Cañonazo. The ARG allowed fans to experience the show in a new way and interact with the characters and world of the show.
Fans of La Peste were invited to participate in the game by solving challenges both online and in person in Seville. This would earn them points and help them ascend the ranks in La Garduña.
By successfully completing all the games, players could uncover the identity of “El Gran Maestro”.
The winner of the game was rewarded with a trip to the “New World”, a 7-day, two-person holiday to Cancun.