Quizvideo: User-Centric UX/UI and Web Design
Case Study
At a time when the competition among live trivia apps was fierce, Quizvideo was able to differentiate themselves and prove the effectiveness of their business model. Our strategic branding, business analysis and development work helped them to prove their business model and attract the attention of one of the biggest Spanish TV channels.
Custom Mobile
Web Application Development
About Quizvideo
Quizvideo was a mobile web application that provided live game play and rewards for players who could amass points faster than their competitors.
The mobile web app could be accessed on any device and featured an array of trivia games covering topics such as popular culture, sport, history, and science.
Players could utilise their knowledge to earn points and prizes and compete against friends or other users from around the world.
Project
Details
Services provided
- Brand identity
- Logo design
- Graphic design
- UX/UI design
- Web design
- Mobile web app development
- Stack: HTML/CSS/Angular/Node.js/PosgreSQL
- AWS hosting setup
- Project management
- CTO
The Project
Quizvideo was an exciting mobile web application specifically designed for trivia enthusiasts in the Latino market. Our team was tasked with creating the branding, developing the mobile web application, and providing ongoing technical support for the games.
For the branding, we wanted to create a fun and enjoyable atmosphere, so we used bright colours, smooth shapes, and a lively atmosphere. We also had to ensure that the visual language was adaptable to both small screens and large format displays.
We faced another challenge in the daily nature of the games, as sometimes two games would happen on the same day. To tackle this, we leveraged modern technologies and processes to ensure speedy development and delivery of the content.
Our hard work and dedication paid off, as the application was later on integrated by Mediaset in one of their apps.
Customer
Testimonial
We sold the project to Mediaset, one of the Spanish leader TV networks. The project was a huge success and led to new developments.
Edu Celorio - CEO
Quizvideo
The branding and design
of Quizvideo
Research and analysis
As part of the research process, we investigated the target audience, competitors, and industry trends in order to create a unique and effective brand proposition for the client.
Brand strategy
Our strategy was focused on helping to create an engaging and successful brand that resonated with the target audience. We identified the key attributes of Quizvideo and created a visual identity and messaging that were consistent with those attributes.
Visual identity
The identity of the show is centred on creating a fun and joyful experience for players, utilizing bright colours and smooth shapes to create a unique and lively atmosphere.
Colour palette
The contrast between the flow of colours and the clean white elements is one of Quizvideo’s visual signature. The consistency in design elements brings a sense of harmony across all screens.
Mobile first design
The visual identity was carefully crafted to ensure a cohesive experience for players across all devices, whether they are playing on small screens or large format displays.
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