Escape Room Lead Generation Tool for Nutanix

Case Study

We were hired to develop an innovative lead generation tool for Nutanix.

Utilising an interactive digital escape room concept, this was an engaging and memorable experience for potential customers, allowing Nutanix to showcase their products and collect valuable leads.

Escape Room Lead Generation Tool for Nutanix

Lead generation microsite

Case Study

Digital Escape Room / Mission: Smart IT

Digital Escape Room / Mission: Smart IT

Keaton Creative designed a spaceship-themed escape room game where users played as the commander of a ship traveling through space.

The commander was tasked with solving challenges and repairing malfunctioning systems by touring the spaceship and collecting tools.

As users navigated through the spaceship, they were learning about Nutanix products and solutions.

Digital Escape Room / Mission: Smart IT



Services provided

  • Website development
  • Stack: HTML/CSS/Svelte/Node.js
  • Website hosting
  • Quality assurance
  • Project management

The Project

We were approached by Keaton Creative to assist in developing a lead generation microsite for Nutanix, using an interactive digital escape room concept. The objective was to engage potential customers in a unique and memorable way while showcasing Nutanix’s products and services.

We were responsible for the web development aspect of this project, utilising cutting-edge technology to bring the escape room to life. We used JavaScript frameworks and CSS to create interactive elements that added to the overall immersion of the game.

The escape room collected email addresses and other data from players at the end of the game, which helped Nutanix to create a database of potential customers for future marketing efforts.

The result was an original and fun way to collect leads for the client that stood out in the market.


We were thrilled to take on the challenge and create an escape room that was both entertaining and informative for Nutanix's lead generation efforts.

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Unlock the potential of your lead generation efforts

Let us help you create original microsites and interactive lead generation tools that will engage your customers and drive conversions.