Flow Drains
Case Study
Our results:
- 25x organic traffic growth after 6 months /
- 17x organic keywords growth after 6 months /
- 58 keywords ranking in the top 10 Google results.

About
Flow Drains
To enter the drain cleaning market, W12 Group acquired Flow Drains, a drain cleaning company. As part of the acquisition, W12 Group wanted to rebrand the Flow Drains website and improve its SEO.
Services
- Brand refresh
- UX/UI
- Web design
- Website development
- WordPress development
- Search engine optimisation
- Website hosting
- Website maintenance
Project
There were significant problems with the website that were harming its SEO. For example, there was duplicate and incorrect content on the site. This made it difficult for Google to index the site properly and caused the site to rank lower in search results.
We moved the website to professional website hosting platform and started to work on rebranding the website to the W12 branding. Our main goal was to improve the website’s performance and also make the website experience more user-friendly.
Flow Drains chose our affordable SEO package, which consists of a set of monthly SEO actions designed to add valuable content and optimise the website from an SEO perspective.
As progress was made with this SEO plan month after month, Google began to register the new and updated content, causing the site to appear in search engine results pages.
Our search engine optimisation (SEO) and website rebranding efforts resulted in:
- 25x organic traffic growth after 6 months
- 17x organic keywords growth after 6 months
- 58 keywords ranking in the top 10 Google results.