Transformative SEO for UK Drainage Company
With Agile Digital Agency’s affordable SEO plan, Flow Drains improved the overall performance of their website, and ranked high on Google for over 50 industry-relevant keywords.
The project in a nutshell
The Challenge
Flow Drains grappled with severe SEO issues, including duplicate and inaccurate content on their site, hampering their search engine rankings.
The Solution
We resolved these issues by migrating their website to our servers, optimising performance, fixing on-site problems, and improving content quality.
The Results
Within six months, their search engine rankings soared, resulting in a 25-fold increase in organic traffic compared to their prior numbers.
SEO Campaign for a
UK Drain Services Company
Client background
The W12 Group acquired Flow Drains to enter the drain cleaning market.
Flow Drains specialises in solving any drainage problem around the UK, no matter how big or small.
With the acquisition, W12 Group sought to rebrand and improve the SEO of Flow Drains’ website.
The Project
Scope
Services provided
The SEO Project
Flow Drains chose our affordable SEO package, which includes a set of monthly SEO activities designed to add value and optimise the website.
Initially, the website had significant SEO issues that affected its ranking. There was, for instance, duplicate and incorrect content across the website. This prevented Google and Bing from properly indexing the site, resulting in its ranking being lowered.
In order to improve its performance, we moved the website to our professional website hosting platform, and then we began rebranding it as W12.
The main goal of this project was to make the website more user-friendly and to improve its speed on desktops and mobile devices.
In the months following the implementation of this SEO strategy, Google was registering the new and updated content, causing the site to appear in search engine results.
Our results
after 6 months
25
x ORGANIC TRAFFIC GROWTH
17
x ORGANIC KEYWORDS GROWTH
58
KEYWORDS RANKING IN THE TOP 10 GOOGLE RESULTS
A significant increase
in search engine rankings
Initial status
When W12 acquired Flow Drains, the website had significant problems:
- The website had been offline for some time.
- The website’s content was repetitive.
- There were many broken buttons and links.
- Layouts were not optimised for mobile devices.
- Website speed was slow.
Web performance optimisation
This was achieved by minifying resources, eliminating render-blocking JavaScript, optimising images, and using a content delivery network (CDN).
Local SEO
In order to help search engines better understand Flow Drains’ presence in local areas, we reorganised and improved the area coverage page and started to distinguish the location-based pages with original content.
In addition, we enhanced the mobile version of the site and helped the client reclaim their Google My Business profile.
Content Creation
Creating keyword-rich, high-quality content is critical to ranking well in search engines.
Our affordable SEO plan includes creating content for our clients that is targeted at the right keywords.
Website migration
As part of the migration, we switched over to our hosting partner’s infrastructure, which has the fastest WordPress servers in the world.
Onsite Optimisation
There were many broken links on the website and most pages had duplicate or incorrect content. We simplified the navigation, enhanced the main pages of the site, fixed broken links, and started optimising pages for relevant keywords.
As a result, Google began picking up the right keywords for each page.
Citations Cleanup
After Flow Drains was acquired by the W12 Group, its NAP data needed to be updated. In order to ensure that the client’s citations were accurate and up-to-date, we started a citations clean up process.
Also, we listed Flow Drains in relevant directories both locally and nationally.