10 Branding Stats That Marketers Need to Know in 2021

Branding matters for your customers. To prove it, here are the top 10 branding statistics that marketers should know about in 2021.

Branding Stats 2021


of consumers say that authenticity is a key factor when deciding what brands they like and support (Source: Stackla).


of consumers said that they need to be able to trust the brand in order to buy from them (Source: Edelman)


is what your brand can increase in brand recognition by using a signature color (Source: Reboot).


of people say that user generated content highly impacts their purchasing decisions (Source: Stackla).


of consumers buy from brands who share the same values as they do (Source: HavasGroup)


of consumers cite customer experience as an important factor in their purchasing decisions (Source: PWC)


of consumers think transparency is one of the most attractive qualities in a brand (Source: Accenture Strategy).


of consumers around the world said that they would buy from a brand or boycott it solely because of its position on a social or political issue (Source: Edelman).


milliseconds (0.05 seconds) is what takes people to form an opinion about your website (Source: 8ways).


increased revenue is what businesses with a consistent brand can achieve (Source: Lucidpress).

Brand Identity FAQs

Why is Brand Identity important?

Your brand identity is essential to your business, its presence, and the tone it sets with the audience. By building a strong brand identity, you can easily communicate with your clients and later approach them with promoting your services with much less effort. Your brand identity is what will create the right community and will lead to success.

How can Brand Identity help my business grow?

The brand identity is a visualisation of what your business represents. By having a strong business identity, you will also be able to present your values and raise awareness of the advantages of your particular services. It helps you increase customer’s loyalty and engagement. Of course, all of that leads to higher acquisition, more sales, and business growth.

Can Brand Identity improve my conversion rate?

If you build a strong online presence, you will find it much easier to communicate with your potential clients. Communicate how you can help them solve their problems, why they can trust you and influence them into making purchases. Thus, a boost to your conversion rate due to strong brand identity is a guarantee.

Let’s build a brand people will love!