Eco-Friendly Shopping with Amplify Donations

Amplify Donations was a marketplace that aimed to connect sustainable brands with environmentally conscious consumers in the USA and Europe who were looking to support climate causes.

The platform allowed brands to register and receive promotions in exchange for agreeing to donate a small percentage of any purchase made by users registered on the Amplify Donations platform, both online and offline.

Environmentally conscious users could register on the platform and select one charity from a list of climate causes charities to support. They would then securely add their card, so that whenever they made a purchase from any of the registered partner brands, either online or in-store, a small percentage of the purchase would be automatically donated to the user’s chosen climate cause charity.

To facilitate this process, the platform integrated with the Fidel card linking technology API, which safely stored the users’ card information and automatically notified the Amplify Donations app whenever a card purchase was made by a registered card on any registered partner brand, both online and offline. The platform would then automatically create internal records for all transactions and at the end of each month, charge the corresponding fees to the partner brands through Stripe payments and make payments to the climate cause charities.

The development of this platform required complex user onboarding processes and the integration of a variety of third-party systems such as card linking technology and payment subscriptions. Our team was responsible for the development of the platform, while the client was in charge of the design.

The client had a very specific vision for their application, and we were able to successfully bring that to life. We are proud and delighted to see our client extremely satisfied with how we successfully transformed their design concept into a highly functional mobile web application.

This automated configuration and the use of the Fidel card linking technology was a unique and innovative idea that allowed users to continue with their normal purchasing habits while still making a positive impact on the environment through automated donations. However, the start-up did not get the traction they were hoping for and decided to stop the platform and launch a simpler concept using predefined widgets.