Rebranding, merging or repositioning? Keep the search equity you've spent years building.

A rebrand, merger or domain change touches every signal search engines use to trust you:

• Organic rankings tied to your current domain and URL structure.
• Backlinks earned over years, still pointing at your old URLs.
• Google Business Profile continuity — reviews, categories and map presence built up under the old name.
• Brand-name citations across directories and industry listings that still reference the old entity.
• AI engines that have learned the old brand and will keep citing it long after you have moved on.

None of this transfers automatically. It has to be moved — deliberately, and in the right order.

• Domain-change migration protocol — full redirect mapping from every old URL to its new home, with zero downtime and full SEO equity preserved.
• Entity and brand-signal updates — Google Business Profile, directories and structured data (schema) updated across the web, so the new name is recognised everywhere the old one was.
• Content and metadata transition — titles, descriptions, internal links and on-page copy moved to the new brand without losing the relevance signals that earned your rankings.
• Post-launch rank monitoring — we watch your rankings closely after launch and act on any movement before it becomes a problem.

• Home of Mortgages — migrated from ExpressionEngine to WordPress with the original design preserved and uninterrupted online operations throughout. Read the Home of Mortgages case study.
• Cenkos Securities — a leading institutional stockbroker, replatformed from ExpressionEngine to WordPress in line with a new SEO strategy to boost visibility and manageability. Read the Cenkos case study.