Empowering Hospitality Online: The Kitchen59 Website Redesign
Kitchen59’s website redesign shows how a hospitality brand can combine playful visuals with modern usability. Agile Digital Agency’s strategic, modular approach helped Kitchen59 stand out, engage guests, and support ongoing growth.
Case Study:
Website Design for Kitchen59
About the client
Kitchen59 is a next-generation hospitality concept in Sofia, Bulgaria, offering far more than just hotel rooms. It blends business and lifestyle amenities with a relaxed, trendy atmosphere, catering to modern travellers, students, and business guests. Renowned for its vivid colours, illustrated characters, and charismatic ambience, Kitchen59 provides unique perks, high-quality facilities, and a strong sense of community, all within easy reach of the city’s key attractions.
Project
Details
Services provided
- UX/UI
- Web Design
- Website Development
- WordPress Development
- Content Management System
The Project
Kitchen59, a vibrant hospitality brand in Sofia, Bulgaria, partnered with Agile Digital Agency to transform its digital presence. The project focused on elevating user experience, increasing visual clarity, and empowering the client with flexible tools to build and manage content-rich pages—all while preserving the playful, vivid spirit that defines the Kitchen59 brand.
Challenge
Kitchen59 faced several challenges typical for hospitality brands:
Visual Clarity vs. Brand Playfulness
The existing website was cluttered, making it difficult for users to navigate or find key information. At the same time, Kitchen59’s playful visual identity—vivid colours, illustrated GIFs, and characters—was essential to retain.
Content Flexibility
The client required the freedom to build and update a variety of pages independently, accommodating promotions, events, and new facilities.
Conversion Optimisation
Highlighting specific offers (e.g., room discounts, event spaces) and incorporating compelling visuals for each facility was crucial to increasing bookings and engagement.
Information Architecture
The website’s structure needed a complete overhaul to improve logic, highlight priority areas, and streamline the user journey.
Reservations Integration
A seamless, visually aligned reservations system was required to support direct bookings and event reservations.
Hospitality Industry Pain Points
The project also needed to address broader sector challenges: rising operational costs, customer price sensitivity, and the need for a strong online presence to compete with alternative accommodation platforms.
Solution
Agile Digital Agency implemented a comprehensive redesign strategy:
Minimalistic Visual Base
Introduced a cleaner, more minimalist foundation for each content block, utilizing refined typography, simple shapes, and an extended color palette. This allowed playful elements to stand out without overwhelming the user.
Flexible Block System
Developed a modular approach, empowering Kitchen59 to combine and rearrange blocks, ensuring each page could be unique yet visually cohesive. Custom blocks were crafted to meet the brand’s specific messaging needs.
Colour-Coding & Sub-Service Logos
Established a colour-coding system and new sub-service logos to clarify navigation and support user flows.
Enhanced UX Elements
Improved call-to-action visibility, streamlined navigation, and designed new UX components to help users quickly find information and complete bookings.
Reservations System Integration
Seamlessly integrated a reservations engine, visually harmonised with the rest of the site.
Content Empowerment
Enabled the client to add diverse content types and rich visuals without cluttering the experience, supporting both marketing and operational needs.
Results
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Improved User Experience: Users can now navigate the site with ease, quickly finding rooms, event spaces, and offers. The decluttered design supports faster decision-making and a more enjoyable browsing experience.
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Brand Consistency: The playful, vivid spirit of Kitchen59 remains front and centre, with illustrated elements and bright colours thoughtfully balanced against a clean design.
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Content Flexibility: Kitchen59’s team can independently build and update a wide range of pages, supporting ongoing marketing campaigns and operational changes.
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Increased Conversions: Clearer calls to action and a frictionless booking process have contributed to higher engagement and conversion rates (specific figures available upon request).
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Scalable Foundation: The new site structure accommodates future growth, additional services, and evolving user needs, ensuring long-term digital resilience.
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