Transforming Hennessey Law’s Digital Identity to Drive Conversions
Agile Digital Agency partnered with Hennessey Law to overcome underperformance issues by delivering a bespoke, modern website that showcases their unique voice and values. Our strategic SEO and Google Business Profile optimisation significantly enhanced local visibility in St. Louis, driving record-breaking growth in qualified enquiries. The scalable site architecture and ongoing content collaboration ensure sustained success in a competitive legal market.
Case Study:
Hennessey Law SEO & Website Redesign
Client Background
Hennessey Law is a boutique personal injury and workers’ compensation firm based in St. Louis, Missouri. Led by Cynthia Hennessey—a seasoned attorney with a professional foundation in nursing—the firm takes a client-centred, empathetic approach, focusing on justice, recovery, and personalised support.
Case Study:
Hennessey Law SEO & Website Redesign
Despite recently investing in a redesign, Cynthia felt the new website was missing the mark. It resembled a templated version of a reference example—lacking her voice, brand values, and market differentiation.
At the same time, the firm was investing in other marketing channels like PPC and billboard advertising, yet the website was underperforming—failing to convert visitors into clients or establish the authority she needed to compete in the St. Louis market.
The Challenge
After a thorough review, we presented Cynthia with an honest assessment of the problems—both visual and technical. She made the bold decision to let us rebuild her website from the ground up.
Our approach included:
Bespoke Website Design
We crafted a clean, modern, and minimalistic website that centred on user experience and trust. The design incorporated space, clarity, and strong messaging—amplifying Cynthia’s authority and the firm’s caring ethos.
Scalable Site Architecture
The structure was designed to grow with the business, supporting multiple legal services and geographies, while staying simple and intuitive for users.
Content Collaboration
Working closely with Cynthia, we refined her content to reflect her voice, professionalism, and compassionate approach to law.
Google Business Profile Optimisation
We fully optimised her GBP, enhanced her local presence, and implemented a publication schedule with branded assets to maintain visibility in St. Louis search results.
Ongoing SEO & Maintenance
From technical SEO and on-page optimisation to link building and regular content updates, we continue to drive performance and ensure the site stays fast, secure, and conversion-ready.
Our Solution
After a thorough review, we presented Cynthia with an honest assessment of the problems—both visual and technical. She made the bold decision to let us rebuild her website from the ground up.
Our approach included:
Following the SEO + web overhaul, Hennessey Law is now signing up 28-30 qualified cases per month from organic search alone, with leads citing both Google and ChatGPT as the source. The organic pipeline became strong enough that the firm paused its paid-ads programme in January 2026, and is planning to relaunch ads at roughly half the previous budget. The site now wins business directly from search — especially around workers’ compensation terms in the St. Louis market.
The Results
I signed up a really great new case today, and as always, I asked how they found me. He told me he looked at hundreds of attorney websites—and chose me. He specifically said it was because of my website. He felt it was clear, compelling, and stood out from the rest.
So, I’m passing that gold star straight to you. I’m incredibly grateful, thank you for reaching out to me back in November, thank you even more for making me shine.
Cynthia Hennessey
Hennessey Law Firm
I turned off our paid ads in January because we were overwhelmed with calls. I planned to switch them back on in April, then pushed it to June. The reason: we’re now signing up 28-30 organic cases a month. People are finding us through Google and through ChatGPT. Whatever you are doing, it is working — when I do turn ads back on, I’ll likely halve the budget.
Cynthia Hennessey
Hennessey Law Firm
Ready to Grow Your Law Firm with a Site That Converts?
Agile Digital Agency helps personal injury and workers' compensation law firms build scalable, high-converting websites and SEO strategies that drive measurable growth.