1,600% YoY Organic Growth for Atlanta Personal Injury Firm
How we are helping Singleton Law Firm to dominate one of the most competitive legal markets in the US by ranking in Google’s local pack.
The project in a nutshell
The Challenge
Atlanta’s personal injury market is fiercely competitive, with over 1,000 firms vying for attention. Singleton Law approached us with a damaged website, poor search rankings, and a parent region Google Business migration that had unintentionally suppressed their online presence.
The Solution
We delivered a full-scale SEO transformation, including a website redesign, technical optimisation, local SEO cleanup, high-quality content creation, and strategic link building — all tailored to thrive in Atlanta’s highly competitive personal injury market.
The Results
1,600% year-on-year growth in organic traffic
3,300+ keywords ranked (up from 25)
Featured in Google’s Local Pack for key Atlanta searches
3x more traffic than their main competitor
Organic traffic share increased from 26% to 90%
SEO Agency for the Top Boutique Personal Injury Law Firm in Atlanta
Client Background
Singleton Law Firm has over 30 years of experience and is widely recognised as one of Atlanta’s most respected personal injury practices.
Honoured by Georgia Super Lawyers and known as trusted Personal Injury Trial Lawyers, they specialise in helping victims and their families receive fair compensation following serious injury caused by negligence or wrongdoing.
The Project
Scope
Services provided
- SEO Strategy & Execution
- Local SEO & Google Business Profile Management
- Technical SEO & On-site Optimisation
- Content Strategy & SEO Copywriting
- Citation Audit & Cleanup
- Legal Link Building
- UX/UI Overhaul
- Web Design & WordPress Development
- Ongoing Website Maintenance & Hosting
Project Impact
Following a complete rebuild and the implementation of a bespoke SEO strategy, Singleton Law Firm now:
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Receives 3x more organic traffic than its main local competitor
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Ranks for over 2,000 high-value legal keywords
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Benefits from a significantly improved user experience across desktop and mobile
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Shows up consistently in Google’s Local Pack for competitive search terms
Don Singleton Law Firm
Year-over-Year SEO Results
1600%
ORGANIC TRAFFIC GROWTH
300%
ORGANIC KEYWORDS GROWTH
211
KEYWORDS RANKING IN THE TOP 10 GOOGLE RESULTS
Client
Testimonial
The site ranks for over 3,300 keywords compared to only 25 when they started.
As per our Google Analytics data, the organic traffic went up 4800% for Jan 2023 vs Jan 2021 and its share of all traffic is close to 90% vs 26% 2 years ago.
Donald Singleton - Personal Injury Attorney
Singleton Law Firm
A Journey Through SEO Implementation:
In the competitive world of personal injury law in the USA, having a strong and well-designed website is essential for attracting and retaining profitable clients. Don Singleton Law knew this, which is why they turned to Agile Digital for their SEO project.
We took the following steps to build a high-quality website, publish relevant content, and implement effective search engine optimisation strategies:
Discovery
When we first began working on this project, we encountered a number of challenges. The website was not generating any traffic and didn’t have any keyword ranking on Google.
Migration
To ensure optimal user experience, we migrated Singleton Law’s website to the fastest WordPress servers available.
This move significantly improved website loading speed, resulting in an enhanced browsing experience for all visitors.
Redesign
We focused on improving the website’s usability, flexibility, and search engine friendliness by implementing a thoughtful redesign. By enhancing the site’s loading speed and overall user experience, we elevated Singleton Law’s online presence.
Website optimisation
Utilising advanced caching systems, Content Delivery Networks (CDNs), and eliminating JavaScript render-blockers, we addressed performance issues that were negatively impacting the website’s ranking. These improvements resulted in a substantial boost to the website’s overall performance.
Technical SEO
Our dedicated technical SEO team diligently cleaned up duplicate content, optimised the website’s architecture, and ensured seamless mobile compatibility. These efforts played a vital role in enhancing the website’s overall performance and visibility.
Onsite optimisation
To maximise the website’s search engine visibility, we optimised existing pages, meta data, images, and blog posts for SEO purposes. We also introduced fresh content, including images, videos, and infographics, to enrich the website’s value and relevance.
Content creation
A key priority was crafting high-quality content that would attract external websites for valuable backlinks. By curating informative and engaging content for Singleton Law’s website, we achieved a significant increase in traffic and user engagement.
Local SEO
To improve Singleton Law’s local SEO presence, we reorganised and optimised the website’s architecture and fine-tuned their Google Business profile. Collaborating with Google technical support, we successfully transferred the client’s testimonials to their new profile.
Citations cleanup
As Singleton Law Firm underwent a location change, it was crucial to update their NAP (name, address, phone number) data to ensure accuracy across all citations. By initiating a thorough citation clean-up process, we enhanced the firm’s local SEO performance and visibility.
Link building
Establishing trust and credibility is paramount for law firms. We listed Singleton Law Firm in relevant local and national directories and secured valuable backlinks from reputable websites. These strategic link-building efforts bolstered the website’s authority and improved its visibility in search engine results pages.
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