SEO Ranking & Conversion Boost
Mrs. Tilly’s approached us after years of unsatisfactory results with their previous SEO agency. Within just 10 minutes of their free SEO analysis, they discovered more about their site than they had in years prior. What began as a three-month trial has evolved into a lasting partnership—Mrs. Tilly’s continues to entrust us as their SEO agency, and together we are achieving remarkable year-on-year growth in organic traffic and conversions.
Transformative SEO Services
for Mrs. Tilly’s
About the client
Mrs. Tilly’s is a renowned Scottish confectionery brand celebrated for its artisanal fudge and sweet treats. Based in the UK, they sought to improve their e-commerce visibility and compete in a crowded market.
Project
details
Services provided
- Search Engine Optimisation
- Shopify SEO
- Technical SEO
- SEO Content Writing
- Website Development
- Conversion Rate Optimisation
Timeline and Goals
Our work began in April 2023 with a focused three-month trial designed to resolve issues stemming from the ineffective efforts of Mrs. Tilly’s previous SEO agency.
We aimed to significantly increase organic website traffic by implementing keyword optimisation strategies and restructuring the website for smoother user journeys, ultimately improving conversion rates.
After achieving outstanding results, our collaboration extended to long-term SEO management to sustain and build on this success.
SEO Strategies and Execution
This Shopify SEO campaign was executed methodically, focusing on several key areas:
Initial Analysis
We started by conducting a detailed audit of the website. This comprehensive review highlighted technical errors, missing opportunities, and areas needing structural improvement.
Keyword Research
Our in-depth keyword research included a competitor analysis, evaluating keyword difficulty and search volume. This data allowed us to identify high-value keywords and strategically group them into clusters to optimise individual pages for maximum relevance.
On-Page Optimisations
We enhanced the website by refining meta titles and descriptions on essential pages. We also enriched product pages with high-quality content, designed to boost user engagement and search rankings.
Shopify-Specific Improvements
The navigation and collection pages were optimised to enhance usability and better signal product hierarchy to search engines. We also added new collections to further improve discoverability and relevance.
Website Cleanup
To create a more streamlined website, we removed redundant and outdated pages, ensuring the site’s structure was optimised for both users and search engines.
Results Achieved After 3 Months
76%
YoY Sales Growth from Organic Search
40%
Increase in Average Order Value
376
Non-Branded Keywords Ranked in Google
Mrs. Tilly’s Leading the Way on Perplexity AI
Our collaborative approach means we are always adapting to the latest search technologies, keeping Mrs. Tilly’s ahead in both traditional and AI-driven search experiences.
Standing Out in AI Search
Mrs. Tilly’s ongoing digital success is further demonstrated by their prominent visibility on Perplexity AI for high-intent search queries such as “best Scottish sweets.” This strong performance highlights the effectiveness of our continued SEO strategy, ensuring Mrs. Tilly’s remains front-of-mind for customers seeking authentic Scottish confectionery online.
Need SEO for Your E-Commerce Business?
Is your e-commerce business struggling to achieve sustainable growth? Partner with an SEO agency that delivers results—just as we continue to do for Mrs. Tilly’s.