Juan Pineda

Juan Pineda

Juan Pineda is Managing Partner at Agile Digital Agency, which he has led since 2018. He has spent more than 25 years in technology. He started as a developer in Madrid and Paris, ran development teams in London, and moved into agency leadership from there. That route matters for the work. Before advising professional-services firms on technical SEO and AI-search visibility, he spent a decade building the kind of platforms he now audits. At Redbox Digital he led the team behind large e-commerce builds for Fortnum & Mason, Bettys & Taylors and Novartis. In Paris he built multilingual content platforms for Nestlé, Krups, Tefal and Printemps. His first commercial system was the online contributions platform for Spain's Ministry of Public Works. Today he leads strategy and delivery for law firms, financial services businesses and B2B consultancies across the UK, US and Spain: bespoke WordPress engineering, technical SEO, and visibility in AI search. In 2009 he co-founded Sofyma, a Sofia-based development studio providing specialist nearshore engineering capability to organisations and agencies internationally. He holds a BSc in Computer Science from Universidad Complutense de Madrid and an MBA from ESIE, and is a certified Project Management Professional. He works in Spanish, English and French.

Experience

Managing Partner
Agile Digital Agency
2018 - present · London, UK

Leads strategy and delivery for professional-services clients across the UK, US and Spain: bespoke WordPress builds, technical SEO and AI-search visibility.

Partner and Co-founder
Sofyma
2009 - present · Sofia, Bulgaria

Co-founded a digital development studio building specialist nearshore engineering capability for organisations and agencies across Europe, the US and other international markets.

Head of Development
Redbox Digital
2006 - 2011 · London, UK

Led the development team building large e-commerce platforms for clients including Fortnum & Mason, Bettys & Taylors and Novartis.

Senior Developer & Team Leader
Business Interactif
2003 - 2005 · Paris, France

Built multilingual content-management platforms for Nestlé, Krups, Tefal and Printemps.

Software Developer
Accenture (Coritel)
2002 - 2003 · Madrid, Spain

Maintained and evolved the online contributions system for Spain's Ministry of Public Works.

Credentials & education

  • MBA, ESIE European School of International Education (2025 - 2026)
  • BSc Computer Science, Universidad Complutense de Madrid (1997 - 2001)
  • Project Management Professional (PMP)
  • Microsoft Certified Application Developer
  • Digital Transformation (Transformación Digital)
  • Project Management Foundations: Requirements

Areas of expertise

WordPress engineering Technical SEO AI search & GEO Digital strategy E-commerce platforms Multilingual websites Team leadership

Languages

  • Spanish (native)
  • English (full professional)
  • French (full professional)