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you know?<\/p>\n","description":"<p>Most SEO audits stop at backlinks and Core Web Vitals. Ours adds web-grounded prompts to ChatGPT, Perplexity and Gemini &#8211; so you see what AI engines actually say about your firm today, not just what Google indexes.<\/p>\n","link":null,"words":{"top_word":false,"bottom_word":false},"gradient_scheme":true,"hide_words":true,"cta":{"cta":null,"type":"primary"},"center_title":false,"color_schema":{"colour_schema":"dark1"}},{"acf_fc_layout":"faq","title":"<p>SEO Audit FAQs<\/p>\n","copy":"","faq":[{"ID":4589,"post_author":"1","post_date":"2024-04-29 13:10:00","post_date_gmt":"2024-04-29 13:10:00","post_content":"<!-- wp:paragraph --><p>An SEO audit gives you clarity on three critical things:<\/p><!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"wp-block-list\">\n<li><strong>What is broken<\/strong>: technical issues, indexing problems, broken links, slow Core Web Vitals, accessibility gaps, missing structured data.<\/li>\n<li><strong>Where you stand<\/strong>: keyword rankings, AI search visibility, competitor positioning and backlink authority.<\/li>\n<li><strong>What to fix first<\/strong>: prioritised action plan tied to commercial outcomes, not vanity metrics.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n<!-- wp:paragraph --><p>Without an audit, you are guessing. With one, you have a roadmap.<\/p><!-- \/wp:paragraph -->","post_title":"Why does my website need an SEO audit?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"why-is-an-seo-audit-important-for-my-website","to_ping":"","pinged":"","post_modified":"2026-05-01 23:53:34","post_modified_gmt":"2026-05-01 21:53:34","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/?post_type=faq&#038;p=4589","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4590,"post_author":"1","post_date":"2024-05-02 09:35:37","post_date_gmt":"2024-05-02 09:35:37","post_content":"<!-- wp:paragraph --><p>Common triggers:<\/p><!-- \/wp:paragraph -->\n<!-- wp:list -->\n<ul class=\"wp-block-list\">\n<li>Before a redesign or major site change<\/li>\n<li>After a Google algorithm update or sudden traffic drop<\/li>\n<li>Before investing in SEO retainers (you need a baseline)<\/li>\n<li>Annually as a health check, even if everything looks fine<\/li>\n<li>When entering AI search seriously and want to know your starting position<\/li>\n<\/ul>\n<!-- \/wp:list -->","post_title":"When should I run an SEO audit?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"when-should-i-consider-conducting-an-seo-audit-for-my-website","to_ping":"","pinged":"","post_modified":"2026-05-01 23:53:34","post_modified_gmt":"2026-05-01 21:53:34","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/?post_type=faq&#038;p=4590","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":6921,"post_author":"1","post_date":"2026-01-29 22:41:18","post_date_gmt":"2026-01-29 22:41:18","post_content":"<!-- wp:paragraph --><p>Yes. Our <a href=\"\/free-website-seo-analysis\/\">free SEO analysis<\/a> surfaces 5-10 high-priority issues based on key metrics - a great starting point if you want a fast read on your visibility.<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph --><p>For a full diagnosis, the comprehensive audit covers technical SEO, content, authority, competitor benchmarking and AI search visibility across ChatGPT, Perplexity and Gemini - with a consolidated action plan tied to your real business constraints.<\/p><!-- \/wp:paragraph -->","post_title":"Do you offer a free SEO audit?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"do-you-offer-free-seo-audits","to_ping":"","pinged":"","post_modified":"2026-06-23 13:49:36","post_modified_gmt":"2026-06-23 11:49:36","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/?post_type=faq&#038;p=6921","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4588,"post_author":"1","post_date":"2024-05-02 09:36:36","post_date_gmt":"2024-05-02 09:36:36","post_content":"<!-- wp:paragraph --><p>Every audit recommendation we make is tied to a commercial impact: more qualified leads, lower customer acquisition cost, faster sales cycles or stronger brand authority. We do not surface \"issues for the sake of issues\". If a fix does not move the needle commercially, it does not make the priority list.<\/p><!-- \/wp:paragraph -->","post_title":"How does an SEO audit connect to business outcomes?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-does-an-seo-audit-align-with-my-business-goals-and-objectives","to_ping":"","pinged":"","post_modified":"2026-05-01 23:53:34","post_modified_gmt":"2026-05-01 21:53:34","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/?post_type=faq&#038;p=4588","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4615,"post_author":"1","post_date":"2024-05-02 09:41:41","post_date_gmt":"2024-05-02 09:41:41","post_content":"<!-- wp:paragraph --><p>Yes. A good audit reveals where competitors are winning that you are not, untapped keyword themes with commercial intent, AI search citations going to weaker competitors, content gaps your site could own and entity signals you are missing. Often the biggest growth comes from these opportunities, not from fixing problems.<\/p><!-- \/wp:paragraph -->","post_title":"Can an SEO audit find growth opportunities?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"can-an-seo-audit-help-identify-untapped-growth-opportunities","to_ping":"","pinged":"","post_modified":"2026-05-01 23:53:34","post_modified_gmt":"2026-05-01 21:53:34","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/?post_type=faq&#038;p=4615","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4616,"post_author":"1","post_date":"2024-05-02 09:42:40","post_date_gmt":"2024-05-02 09:42:40","post_content":"<!-- wp:paragraph --><p>SEO and UX are increasingly the same thing. The audit covers Core Web Vitals (loading speed, interactivity, visual stability), mobile usability, accessibility, content readability and conversion friction. Sites that pass these tests rank better and convert better.<\/p><!-- \/wp:paragraph -->","post_title":"How does the audit help user experience?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-role-does-an-seo-audit-play-in-improving-user-experience-ux","to_ping":"","pinged":"","post_modified":"2026-05-01 23:53:34","post_modified_gmt":"2026-05-01 21:53:34","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/?post_type=faq&#038;p=4616","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":4625,"post_author":"1","post_date":"2024-05-02 09:44:52","post_date_gmt":"2024-05-02 09:44:52","post_content":"<!-- wp:paragraph --><p>Yes. This is one of the most valuable parts of our audit and most agencies still ignore it. We measure where your brand currently appears across AI engines, how often you get cited, who is cited instead of you, and what changes would close the gap. AI search is the fastest-growing visibility channel, and early movers consolidate authority.<\/p><!-- \/wp:paragraph -->","post_title":"Do you cover AI search visibility (ChatGPT, Perplexity, Gemini)?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-does-an-seo-audit-complement-other-digital-marketing-efforts","to_ping":"","pinged":"","post_modified":"2026-06-23 13:49:36","post_modified_gmt":"2026-06-23 11:49:36","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/?post_type=faq&#038;p=4625","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8500,"post_author":"1","post_date":"2026-06-11 20:00:00","post_date_gmt":"2026-06-11 20:00:00","post_content":"<!-- wp:paragraph --><p>Typically <strong>two to three weeks from kick-off to the final report<\/strong>. The first week is data collection across all 6 dimensions (Ahrefs, GSC, GA4, PageSpeed, CrUX, SerpAPI, our own crawler and live AI-engine queries). The second week is interpretation, prioritisation and writing the action plan with the Do-First \/ Big-Bets matrix. Complex sites or multi-domain audits sometimes take a third week.<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph --><p>You will get a kick-off call to align on objectives and a wrap-up call to walk through findings - not just a PDF dumped in your inbox.<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph --><p>One thing the audit will be explicit about: the realistic timeline to see results from the fixes it surfaces. Published AEO case studies point to a realistic window of <strong>4\u20136 weeks for early wins on low-competition queries<\/strong> and <strong>3\u20136 months for meaningful AI-SEO results<\/strong> on competitive topics - HubSpot itself has reported a 6\u00d7 lift in AI-referred trial signups within seven weeks of implementing AEO recommendations. We'll set the expectation up front rather than over-promise on month one.<\/p><!-- \/wp:paragraph -->","post_title":"How long does the audit take and when will I get the report?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"faq-8500","to_ping":"","pinged":"","post_modified":"2026-06-25 17:14:36","post_modified_gmt":"2026-06-25 15:14:36","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/?post_type=faq&p=8500","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8501,"post_author":"1","post_date":"2026-06-11 20:00:00","post_date_gmt":"2026-06-11 20:00:00","post_content":"<!-- wp:paragraph --><p>Both are useful for different decisions.<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph --><p>The <a href=\"\/free-website-seo-analysis\/\">free analysis<\/a> is an <strong>automated diagnostic<\/strong> that surfaces 5\u201310 high-priority issues from a small set of key metrics. It is fast (a few minutes) and useful as a sanity check - to know whether your site has any obvious red flags worth investigating. It does not give you a prioritised action plan, competitor benchmarking, AI-search visibility or anything tied to commercial outcomes.<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph --><p>The <strong>full SEO audit<\/strong> is a <strong>human-led, six-dimension diagnosis<\/strong> - technical, content, performance, link analysis, competitor intelligence and AI readiness - with a composite score, a \"how to read this report\" guide, and a consolidated action plan tied to your real constraints. It is what you commission when you actually want to act on the findings, not just see where you stand.<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph --><p>If you are unsure where to start, the free analysis is the right first step.<\/p><!-- \/wp:paragraph -->","post_title":"What's the difference between the free analysis and the full audit?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"faq-8501","to_ping":"","pinged":"","post_modified":"2026-06-11 20:00:00","post_modified_gmt":"2026-06-11 20:00:00","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/?post_type=faq&p=8501","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8623,"post_author":"0","post_date":"2026-08-14 09:29:07","post_date_gmt":"2026-08-14 09:29:07","post_content":"<!-- wp:paragraph --><p>A few weeks from access to presentation, depending on the size of your digital presence and the competitor set we are analysing. The audit is evidence-based, so most of that time is spent on analysis; it ends with a written report a partner can read in twenty minutes and a walkthrough call with a senior consultant.<\/p><!-- \/wp:paragraph -->","post_title":"How long does the audit take?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-long-does-the-audit-take","to_ping":"","pinged":"","post_modified":"2026-08-14 09:29:07","post_modified_gmt":"2026-08-14 09:29:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/faq\/how-long-does-the-audit-take\/","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8624,"post_author":"0","post_date":"2026-08-14 09:29:07","post_date_gmt":"2026-08-14 09:29:07","post_content":"<!-- wp:paragraph --><p>Three things: access to your analytics and Google Search Console where they exist, a list of the competitors you actually lose work to, and a clear picture of your commercial goals. If some of that access is missing, we can still run the audit from external data - it simply means some findings will lean on what can be measured from outside.<\/p><!-- \/wp:paragraph -->","post_title":"What do you need from us to start?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-do-you-need-from-us-to-start","to_ping":"","pinged":"","post_modified":"2026-08-14 09:29:07","post_modified_gmt":"2026-08-14 09:29:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/faq\/what-do-you-need-from-us-to-start\/","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8625,"post_author":"0","post_date":"2026-08-14 09:29:07","post_date_gmt":"2026-08-14 09:29:07","post_content":"<!-- wp:paragraph --><p>Senior consultants - not junior analysts, and not tools alone. Automated tools gather the data, but every finding is interpreted, verified and prioritised by an experienced consultant, and the walkthrough call at the end is with the senior consultant who did the work.<\/p><!-- \/wp:paragraph -->","post_title":"Who conducts the audit?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"who-conducts-the-audit","to_ping":"","pinged":"","post_modified":"2026-08-14 09:29:07","post_modified_gmt":"2026-08-14 09:29:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/faq\/who-conducts-the-audit\/","menu_order":0,"post_type":"faq","post_mime_type":"","comment_count":"0","filter":"raw"}],"cta":null,"center_title":false,"color_schema":{"colour_schema":"light1"}},{"acf_fc_layout":"title+icons+headlines+copy+buttons","layout":"3","background":false,"title":"<p>Other SEO Services<\/p>\n","copy":"<p>Explore our range of specialized SEO services built around your specific needs:<\/p>\n","section":[{"icon":false,"fontawesome":"<i class=\"fa-solid fa-gear\"><\/i>","title":"<a href=\"\/services\/seo\/technical-seo\/\" title=\"Seamless SEO for Better Rankings\">Technical SEO<\/a>","copy":"<p>Ensure your website runs at peak performance with expert technical SEO. We\u2019ll optimize site structure, indexing, speed, and mobile-friendliness to boost search visibility and provide a seamless user experience.<\/p>\n","cta":{"title":"Learn More About Our Technical SEO","url":"\/services\/seo\/technical-seo\/","target":""}},{"icon":false,"fontawesome":"<i class=\"fa-solid fa-map-location-dot\"><\/i>","title":"<a href=\"\/services\/seo\/local-seo\/\" title=\"Dominate Local Search & Attract More Customers\">Local SEO<\/a>","copy":"<p>Get found by more local customers and stand out in search results. We\u2019ll optimize your site for local keywords, manage your Google Business Profile, and implement proven strategies to drive foot traffic and leads.<\/p>\n","cta":{"title":"Dominate Local Search","url":"\/services\/seo\/local-seo\/","target":""}},{"icon":false,"fontawesome":"<i class=\"fa-brands fa-wordpress\"><\/i>","title":"<a href=\"\/services\/seo\/wordpress-seo\/\" title=\"Optimize Your WordPress Site for Maximum SEO Impact\">WordPress SEO<\/a>","copy":"<p>Get the most out of your WordPress website with expert SEO strategies. We optimize performance, site structure, and content to boost rankings, increase organic traffic, and improve conversions.<\/p>\n","cta":{"title":"Discover Our WordPress SEO Services","url":"\/services\/seo\/wordpress-seo\/","target":""}},{"icon":false,"fontawesome":"<i class=\"fa-solid fa-arrow-up-right-dots\"><\/i>","title":"<a href=\"\/services\/seo\/on-page-seo\/\" title=\"Boost Rankings with Expert On-Page SEO\">On-Page SEO<\/a>","copy":"<p class=\"\" data-start=\"0\" data-end=\"225\">Optimize your website\u2019s content, meta tags, and structure to improve search rankings and user experience. We make every page work harder for your business.<\/p>\n","cta":{"title":"Explore Our On-Page SEO Services","url":"\/services\/seo\/on-page-seo\/","target":""}},{"icon":false,"fontawesome":"<i class=\"fa-solid fa-link\"><\/i>","title":"<a href=\"\/services\/seo\/off-page-seo\/\" title=\"Enhance Your Website\u2019s Credibility & Visibility\">Off-Page SEO<\/a>","copy":"<p>Gain a competitive edge with off-page SEO that works-our expert link-building and brand mentions improve your search rankings and online trust.<\/p>\n","cta":{"title":"Optimize Your Off-Page SEO Today","url":"\/services\/seo\/off-page-seo\/","target":""}},{"icon":false,"fontawesome":"<i class=\"fa-brands fa-shopify\"><\/i>","title":"<a href=\"\/services\/seo\/shopify-seo\/\" title=\"Boost Your Shopify Store\u2019s Rankings & Sales\">Shopify SEO<\/a>","copy":"<p>Optimize your Shopify site for higher visibility, more traffic, and better conversions with expert SEO strategies geared to eCommerce success.<\/p>\n","cta":{"title":"See How We Can Help","url":"\/services\/seo\/shopify-seo\/","target":""}}],"link":{"title":"Professional SEO Services","url":"\/services\/seo\/","target":""},"center_content":false,"no_copy":false,"gradient_schema":false,"center_title":false,"color_schema":{"colour_schema":"dark1"}},{"acf_fc_layout":"blog_highlights","title":"<p>Read Our Blog <\/p>\n<p>for Expert SEO Advice<\/p>\n","posts":[{"ID":3193,"post_author":"11","post_date":"2023-07-25 07:55:57","post_date_gmt":"2023-07-25 07:55:57","post_content":"<!-- wp:paragraph -->\n<p>Improving website crawling is like uncovering the hidden path to online success. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you make sure that your website is crawled effectively, you unlock better visibility, higher rankings on search engines, and an influx of organic traffic. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>It's the key to making your online presence shine in the vast digital world.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3194,\"width\":\"763px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"\/wp-content\/uploads\/2023\/07\/Website-Crawling-1024x1024.jpg\" alt=\"Website Crawling: The Key to Search Engine Visibility and Indexing\" class=\"wp-image-3194\" style=\"width:763px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:rank-math\/toc-block {\"title\":\"In this article:\",\"headings\":[{\"key\":\"459c7f8f-32e9-4a0d-af08-9e7e9f24bdd4\",\"content\":\"Introduction\",\"level\":2,\"link\":\"#introduction\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"6d139f71-fe75-4365-86aa-8a5dd8f3ed21\",\"content\":\"What Is Website Crawling And Why Is It Important For SEO?\",\"level\":2,\"link\":\"#what-is-website-crawling-and-why-is-it-important-for-seo\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"8c4a1173-cf46-465d-9454-136ec1df727d\",\"content\":\"How Google Search crawls pages\",\"level\":3,\"link\":\"#how-google-search-crawls-pages\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"c390c761-bcb5-40c4-9320-7b6d8cc1976e\",\"content\":\"Decoding Website Crawling\",\"level\":2,\"link\":\"#decoding-website-crawling\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"7a42b09f-aab1-415e-8007-dd114348c4e5\",\"content\":\"How Do Search Engine Bots Discover And Index Website Content Through Crawling?\",\"level\":3,\"link\":\"#how-do-search-engine-bots-discover-and-index-website-content-through-crawling\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"0b9625b0-7fd8-4e41-a1c6-c63cc6ae5572\",\"content\":\"What Are the Web Crawlers Used by the Most Popular Search Engines?\",\"level\":3,\"link\":\"#what-are-the-web-crawlers-used-by-the-most-popular-search-engines\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"b0a20d66-e8f0-4f4c-92a9-7ad2bf2d170a\",\"content\":\"How Do Link Categories Influence Search Engine Crawling, Indexing, and Rankings?\",\"level\":3,\"link\":\"#how-do-link-categories-influence-search-engine-crawling-indexing-and-rankings\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"16755ec9-011c-4ac6-912a-de6b3a637897\",\"content\":\"Why Website Crawling Optimisation Matters\",\"level\":2,\"link\":\"#why-website-crawling-optimisation-matters\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"51e6be22-d265-482f-a220-17c1d6adc9de\",\"content\":\"Ensuring Website Crawlability for Improved Organic Visibility\",\"level\":3,\"link\":\"#ensuring-website-crawlability-for-improved-organic-visibility\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"6546f468-71d5-4761-8e06-50e386668d27\",\"content\":\"Impact of Speedy Crawling on Time-Limited Content and SEO Updates\",\"level\":3,\"link\":\"#impact-of-speedy-crawling-on-time-limited-content-and-seo-updates\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"c27aaef0-9e8c-43ea-9d68-83b2fc917e6b\",\"content\":\"Enhancing Overall SEO Performance through Effective Crawling\",\"level\":3,\"link\":\"#enhancing-overall-seo-performance-through-effective-crawling\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"6d692e14-9c1d-4c48-adfe-d133cef19479\",\"content\":\"Strategies to Optimise Website Crawling\",\"level\":2,\"link\":\"#strategies-to-optimise-website-crawling\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"5ce5a0a7-185d-49e5-9ff1-553ae4ee0f98\",\"content\":\"1. Optimise Your Server and Minimise Errors\",\"level\":3,\"link\":\"#1-optimise-your-server-and-minimise-errors\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"d0e76aa7-eb9f-4857-a796-5dc7495da9b0\",\"content\":\"2. Improve Website Structure and Navigation\",\"level\":3,\"link\":\"#2-improve-website-structure-and-navigation\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"2fc4b4c2-b79a-43b2-b375-9632f78cd51e\",\"content\":\"3. Utilise XML Sitemaps\",\"level\":3,\"link\":\"#3-utilise-xml-sitemaps\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"91364f9f-6d7d-4b71-a728-f3c5f7728f8b\",\"content\":\"4. Use Robots.txt and Meta Robots Tags\",\"level\":3,\"link\":\"#4-use-robots-txt-and-meta-robots-tags\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"625935f0-e14c-487a-8b84-3be02f4934f6\",\"content\":\"5. Optimise URL Parameters\",\"level\":3,\"link\":\"#5-optimise-url-parameters\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"2169b85a-8979-4360-a181-3b78a3ebe57c\",\"content\":\"Popular Questions about Website Crawling\",\"level\":2,\"link\":\"#popular-questions-about-website-crawling\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"3e15f08a-35d7-4f1c-9e8f-03dfd2c28db5\",\"content\":\"How Often Do Search Engine Bots Crawl Websites?\",\"level\":3,\"link\":\"#how-often-do-search-engine-bots-crawl-websites\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"76974feb-2b09-472e-afb6-c7d3f3901fe6\",\"content\":\"What Are Crawl Demand, Crawl Rate, and Crawl Budget?\",\"level\":3,\"link\":\"#what-are-crawl-demand-crawl-rate-and-crawl-budget\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"1b67853a-1b80-44c0-97e3-fe37570805bf\",\"content\":\"Google Crawler Is Crawling My Site Too Often, How Can I Reduce The Crawl Rate?\",\"level\":3,\"link\":\"#google-crawler-is-crawling-my-site-too-often-how-can-i-reduce-the-crawl-rate\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"1455c5c9-a964-4232-a303-a46ce1cd2e50\",\"content\":\"Can I Control How Search Engine Bots Crawl My Website?\",\"level\":3,\"link\":\"#can-i-control-how-search-engine-bots-crawl-my-website\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"57c494b0-f794-4357-abbc-169ce50f9225\",\"content\":\"How Can I Ask Google To Recrawl My Website?\",\"level\":3,\"link\":\"#how-can-i-ask-google-to-recrawl-my-website\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"2ee120f5-865d-4d38-9830-1285494f95c0\",\"content\":\"What Are The Common Crawling Issues That Websites Face?\",\"level\":3,\"link\":\"#what-are-the-common-crawling-issues-that-websites-face\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"0ba3030e-6209-4d35-97f5-80fc8a299540\",\"content\":\"How Can I Fix The \\u0022Crawled - Currently Not Indexed\\u0022 Issues Found in Google Search Console?\",\"level\":3,\"link\":\"#how-can-i-fix-the-crawled-currently-not-indexed-issues-found-in-google-search-console\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"9a8def0c-e5f9-458c-93b5-ba35536f13cf\",\"content\":\"Conclusion\",\"level\":2,\"link\":\"#conclusion\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"281a20cd-15aa-4f6f-8422-629e57b55044\",\"content\":\"How Agile can help\",\"level\":2,\"link\":\"#how-agile-can-help\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true}],\"listStyle\":\"ul\"} -->\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>In this article:<\/h2><nav><ul><li class=\"\"><a href=\"#introduction\">Introduction<\/a><\/li><li class=\"\"><a href=\"#what-is-website-crawling-and-why-is-it-important-for-seo\">What Is Website Crawling And Why Is It Important For SEO?<\/a><ul><li class=\"\"><a href=\"#how-google-search-crawls-pages\">How Google Search crawls pages<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#decoding-website-crawling\">Decoding Website Crawling<\/a><ul><li class=\"\"><a href=\"#how-do-search-engine-bots-discover-and-index-website-content-through-crawling\">How Do Search Engine Bots Discover And Index Website Content Through Crawling?<\/a><\/li><li class=\"\"><a href=\"#what-are-the-web-crawlers-used-by-the-most-popular-search-engines\">What Are the Web Crawlers Used by the Most Popular Search Engines?<\/a><\/li><li class=\"\"><a href=\"#how-do-link-categories-influence-search-engine-crawling-indexing-and-rankings\">How Do Link Categories Influence Search Engine Crawling, Indexing, and Rankings?<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#why-website-crawling-optimisation-matters\">Why Website Crawling Optimisation Matters<\/a><ul><li class=\"\"><a href=\"#ensuring-website-crawlability-for-improved-organic-visibility\">Ensuring Website Crawlability for Improved Organic Visibility<\/a><\/li><li class=\"\"><a href=\"#impact-of-speedy-crawling-on-time-limited-content-and-seo-updates\">Impact of Speedy Crawling on Time-Limited Content and SEO Updates<\/a><\/li><li class=\"\"><a href=\"#enhancing-overall-seo-performance-through-effective-crawling\">Enhancing Overall SEO Performance through Effective Crawling<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#strategies-to-optimise-website-crawling\">Strategies to Optimise Website Crawling<\/a><ul><li class=\"\"><a href=\"#1-optimise-your-server-and-minimise-errors\">1. Optimise Your Server and Minimise Errors<\/a><\/li><li class=\"\"><a href=\"#2-improve-website-structure-and-navigation\">2. Improve Website Structure and Navigation<\/a><\/li><li class=\"\"><a href=\"#3-utilise-xml-sitemaps\">3. Utilise XML Sitemaps<\/a><\/li><li class=\"\"><a href=\"#4-use-robots-txt-and-meta-robots-tags\">4. Use Robots.txt and Meta Robots Tags<\/a><\/li><li class=\"\"><a href=\"#5-optimise-url-parameters\">5. Optimise URL Parameters<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#popular-questions-about-website-crawling\">Popular Questions about Website Crawling<\/a><ul><li class=\"\"><a href=\"#how-often-do-search-engine-bots-crawl-websites\">How Often Do Search Engine Bots Crawl Websites?<\/a><\/li><li class=\"\"><a href=\"#what-are-crawl-demand-crawl-rate-and-crawl-budget\">What Are Crawl Demand, Crawl Rate, and Crawl Budget?<\/a><\/li><li class=\"\"><a href=\"#google-crawler-is-crawling-my-site-too-often-how-can-i-reduce-the-crawl-rate\">Google Crawler Is Crawling My Site Too Often, How Can I Reduce The Crawl Rate?<\/a><\/li><li class=\"\"><a href=\"#can-i-control-how-search-engine-bots-crawl-my-website\">Can I Control How Search Engine Bots Crawl My Website?<\/a><\/li><li class=\"\"><a href=\"#how-can-i-ask-google-to-recrawl-my-website\">How Can I Ask Google To Recrawl My Website?<\/a><\/li><li class=\"\"><a href=\"#what-are-the-common-crawling-issues-that-websites-face\">What Are The Common Crawling Issues That Websites Face?<\/a><\/li><li class=\"\"><a href=\"#how-can-i-fix-the-crawled-currently-not-indexed-issues-found-in-google-search-console\">How Can I Fix The \"Crawled - Currently Not Indexed\" Issues Found in Google Search Console?<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#conclusion\">Conclusion<\/a><\/li><li class=\"\"><a href=\"#how-agile-can-help\">How Agile can help<\/a><\/li><\/ul><\/nav><\/div>\n<!-- \/wp:rank-math\/toc-block -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"introduction\">Introduction<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In today's highly competitive online world, search engine optimisation (SEO) plays a vital role in attracting the attention of search engines like Google, Bing, and Yahoo. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Among the various <a href=\"\/blog\/seo-professional-services\/\" data-type=\"blog\" data-id=\"1976\">SEO techniques<\/a>, optimising website crawling is a fundamental strategy that can greatly impact how visible and well-indexed your website is.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, in the following sections, we'll explore the inner workings of web crawling, discuss the importance of ensuring that your website is easily crawlable, explore a range of strategies and techniques to optimise website crawling and provide practical tips to achieve highly efficient crawling. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By the time you finish reading this article, <strong>you'll have a clear understanding of how to optimise website crawling <\/strong>and a set of practical strategies to enhance the visibility and indexing of your website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"\/blog\/seo-indexing\",\"type\":\"wp-embed\",\"providerNameSlug\":\"agile-digital-agency\"} -->\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-agile-digital-agency wp-block-embed-agile-digital-agency\"><div class=\"wp-block-embed__wrapper\">\n\/blog\/seo-indexing\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>Let's embark on this crawling journey and unlock the full potential of your website!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"what-is-website-crawling-and-why-is-it-important-for-seo\">What Is Website Crawling And Why Is It Important For SEO?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Website crawling, also known as web crawling or spidering, is the process through which search engine bots systematically discover and index content on websites. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These bots, often referred to as web crawlers or spiders, navigate through the vast network of interconnected web pages by following <a href=\"\/blog\/link-building-mistakes\/\">link building pitfalls<\/a>s, analysing content, and storing information in search engine databases.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Without proper crawling, your website's pages may remain hidden from search engine bots, resulting in poor visibility and limited organic traffic.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The importance of website <strong>crawling<\/strong> cannot be overstated. It <strong>serves as the foundation for search engines to understand and index your web pages<\/strong>, making them eligible to appear in search results when users search for relevant queries. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By optimising website crawling, you can ensure that your valuable content is discovered, indexed, and ultimately displayed to users searching for information, products, or services that your website offers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"how-google-search-crawls-pages\">How Google Search crawls pages<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=JuK7NnfyEuc\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=JuK7NnfyEuc\n<\/div><figcaption class=\"wp-element-caption\">Video: How Google Search Crawls pages, from Google Search Central<\/figcaption><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.youtube.com\/@GoogleSearchCentral\"><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"decoding-website-crawling\">Decoding Website Crawling<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To understand website crawling and its impact on search engine optimisation, it is important to explore the mechanism behind how it works. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3201,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2023\/07\/Decoding-Website-Crawling-1024x576.jpg\" alt=\"Decoding Website Crawling\" class=\"wp-image-3201\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Let's take a closer look at the process and the key steps involved.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"how-do-search-engine-bots-discover-and-index-website-content-through-crawling\">How Do Search Engine Bots Discover And Index Website Content Through Crawling?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search engine bots discover website content by following links from one webpage to another. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They download the page content, analyse it, and index relevant information to make it searchable. Google, for example, takes notes of key signals within the content: from keywords to website freshness.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Through crawling, search engines can identify new pages, update existing ones, and determine the relevance and quality of the content. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>The ultimate goal of web crawling is to gather information about these pages and make them accessible in search engine results.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"what-are-the-web-crawlers-used-by-the-most-popular-search-engines\">What Are the Web Crawlers Used by the Most Popular Search Engines?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The main web crawlers used by popular search engines include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Google<\/strong>: <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/overview-google-crawlers#common-crawlers\" target=\"_blank\" rel=\"noreferrer noopener\">Googlebot<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Bing<\/strong>: Bingbot<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>DuckDuckGo<\/strong>: DuckDuckBot<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Yahoo! Search<\/strong>: Slurp<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Yandex<\/strong>: YandexBot<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These web crawlers are responsible for indexing web content from across the Internet and providing relevant search results to users. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are also many other web crawler bots in addition to those associated with search engines.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"how-do-link-categories-influence-search-engine-crawling-indexing-and-rankings\">How Do Link Categories Influence Search Engine Crawling, Indexing, and Rankings?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When search engine bots crawl web pages, they follow and analyse the links they encounter. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, the vastness of the internet means that there are billions of web pages to crawl and index, making it a challenging task to keep track of changes and updates.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By categorising discovered links, search engine bots gain valuable insights into the relevance, importance, and freshness of web pages. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This categorisation process involves analysing various factors related to the links, such as the context of the linking page, the anchor text used in the link, the authority of the linking domain, and the historical data associated with the linked pages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some common types of links:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Internal Links<\/strong>: These are links that point to other pages within the same website or domain. They help search engines understand the structure and hierarchy of a website. Internal links are essential for site navigation and can contribute to the overall SEO (Search Engine Optimisation) of a website.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>External Links<\/strong>: Also known as outbound links, these are links that point to other websites or domains. External links provide additional information or references to the users and can be seen as endorsements or citations. Search engines consider external links as signals of a website's credibility and authority.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Backlinks<\/strong>: Backlinks are external links that specifically point to a particular webpage or website. They are created when other websites reference or link to your site. Backlinks are important for SEO because search engines view them as votes of confidence. High-quality backlinks from reputable and relevant websites can positively impact a site's search engine rankings.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Nofollow Links<\/strong>: Nofollow is an HTML attribute that can be added to a link. When a link has the nofollow attribute, it tells search engines not to pass any authority or \"link juice\" to the linked page. Nofollow links are commonly used for sponsored content, user-generated content, or to prevent the flow of authority to untrusted or irrelevant websites.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Dofollow Links<\/strong>: Dofollow links are the opposite of nofollow links. When a link doesn't have the nofollow attribute, it is considered a dofollow link. Dofollow links allow search engines to follow and pass authority to the linked page. Most standard links are dofollow by default, meaning they contribute to a page's SEO and ranking.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>One common way to categorise links is by evaluating their quality and authority. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>High-quality links, such as those from reputable and authoritative websites, are given more weight and considered significant signals of relevance and trustworthiness. These links often indicate that the linked page contains valuable content that should be revisited and potentially ranked higher in search engine results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Another aspect of link categorisation involves assessing the freshness and recency of the linked pages. <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Search engines aim to provide the most up-to-date information to their users, so they prioritise crawling and indexing pages that are frequently updated. By categorising links based on freshness, search engine bots can focus on revisiting and reevaluating pages that are more likely to have new or updated content, ensuring that the search engine index reflects the latest information available.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Categorising links can help search engine bots identify and prioritise specific types of content. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, if a search engine wants to prioritise news articles or blog posts in its index, it may categorise links from news sources or blog directories differently, giving them higher crawling and indexing priority. This enables search engines to better serve users who are looking for the most relevant and timely content in specific categories.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Overall, the process of categorising discovered links empowers search engine bots to make informed decisions about which pages to revisit and update in their index. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>By considering factors like link quality, freshness, and content type, search engines can deliver more accurate and up-to-date search results to users, enhancing the overall search experience.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"why-website-crawling-optimisation-matters\">Why Website Crawling Optimisation Matters<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Website crawling optimisation plays a important role in maximising organic visibility and improving overall SEO performance. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let's explore the reasons why optimising website crawling is of utmost importance.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"ensuring-website-crawlability-for-improved-organic-visibility\">Ensuring Website Crawlability for Improved Organic Visibility<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Website crawlability refers to the ability of search engine bots to discover and navigate through your website's pages effectively. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When your website is crawlable, search engine bots can index your content and make it visible in search engine results. Here's why it matters:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Indexing and Ranking<\/strong>: If search engine bots cannot crawl your website, your pages will not be indexed and will not appear in search results. By optimising website crawling, you increase the chances of your content being indexed and ranked for relevant search queries.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Expanded Organic Reach<\/strong>: When search engine bots crawl and index your website's pages, it opens the door for your content to be discovered by a wider audience. Improved crawlability increases the organic reach of your website, attracting more potential visitors and customers.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>What is the primary factor influencing Google's indexing and crawling decisions?<\/strong> According to a recent<strong> <\/strong>episode of the 'Search Off The Records' podcast, <strong>the answer is quality content<\/strong>. Give it a listen!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"35px\"} -->\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:html -->\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/28078185\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ececec\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\nTranscript of <a href=\"https:\/\/t.co\/z0atmMUFiy\" target=\"_blank\" title=\"The Effect of Quality in Search\" rel=\"noopener\">The Effect of Quality in Search<\/a>\n<!-- \/wp:html -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"impact-of-speedy-crawling-on-time-limited-content-and-seo-updates\">Impact of Speedy Crawling on Time-Limited Content and SEO Updates<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In the digital space, time is of the essence. Speedy crawling is particularly critical for time-limited content and timely SEO updates. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Consider the following scenarios:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Time-Sensitive Content<\/strong>: If your website features time-sensitive content such as news articles, event announcements, or limited-time offers, it is imperative to ensure that search engine bots crawl and index these pages quickly. Speedy crawling ensures that your time-sensitive content reaches your target audience promptly, maximising its relevance and engagement.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>On-Page SEO Changes<\/strong>: When you make significant on-page SEO changes, such as optimising meta tags, improving content structure, or enhancing keyword targeting, effective crawling becomes essential. The faster search engine bots crawl and index these changes, the quicker you can reap the benefits of your SEO optimisations or rectify any unintended mistakes.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"enhancing-overall-seo-performance-through-effective-crawling\">Enhancing Overall SEO Performance through Effective Crawling<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Website crawling serves as the foundation of SEO. By optimising the crawling process, you pave the way for improved SEO performance and organic visibility. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Consider the following benefits:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Better Indexing<\/strong>: When search engine bots crawl your website efficiently, they can index a larger portion of your content. This indexing enables search engines to understand the breadth and depth of your website, leading to more accurate search results and better rankings.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Faster Discoverability<\/strong>: Effective crawling ensures that new content and updates on your website are promptly discovered by search engine bots. This fast discoverability increases the speed at which your fresh content is indexed and displayed in search results, providing timely information to users.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Optimised User Experience<\/strong>: A well-optimised crawling process improves user experience by enabling visitors to find relevant and up-to-date information on your website. When search engine bots effectively crawl your website, users are more likely to encounter accurate and valuable content, enhancing their overall satisfaction and engagement.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Optimising website crawling is a fundamental aspect of an SEO strategy. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>By prioritising crawlability, you can enhance your website's organic visibility, ensure timely indexing of time-sensitive content, and ultimately boost your overall SEO performance.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"strategies-to-optimise-website-crawling\">Strategies to Optimise Website Crawling<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To improve website crawling and enhance search engine visibility, implementing effective strategies is essential. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By doing so, you enable search engine bots to access and understand your content more efficiently, leading to improved indexing, higher rankings, and increased organic traffic.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What are some key strategies that can optimise website crawling and indexing?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"1-optimise-your-server-and-minimise-errors\">1. Optimise Your Server and Minimise Errors<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A fast and healthy server response is important for efficient crawling. When search engine bots access your website, a slow server response time can hinder the crawling process. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Consider the following tips to optimise server response:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Optimise Server Configuration<\/strong>: Ensure that your server is properly configured to handle the crawling demands. Work with your hosting provider to optimise server settings and eliminate any bottlenecks.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Minimise Server Errors<\/strong>: Regularly monitor server logs to identify and address any server errors. Minimising 5xx errors and maintaining a healthy server status improves crawling efficiency.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"2-improve-website-structure-and-navigation\">2. Improve Website Structure and Navigation<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A well-structured website with intuitive navigation facilitates efficient crawling. Search engine bots rely on internal links to discover and navigate through your website. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Consider the following recommendations:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Logical Website Hierarchy<\/strong>: Organise your website content in a logical hierarchy, with broader categories and subcategories. This helps search engine bots understand the structure and hierarchy of your website.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Internal Linking<\/strong>: Implement a internal linking strategy. Ensure that all important pages are linked properly, allowing search engine bots to easily access and crawl them. Use descriptive anchor text for internal links to provide context and relevance.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Combine duplicate content:<\/strong> Remove duplicates to prioritise crawling unique content over unique URLs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Flag deleted pages:<\/strong> Use a 404 or 410 status code for pages that have been permanently removed.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Remove soft 404 errors:<\/strong> Soft 404 pages will still be crawled, wasting your budget. Check the Index Coverage report for soft 404 errors.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Watch out for long redirect chains:<\/strong> They have a negative effect on crawling.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"3-utilise-xml-sitemaps\">3. Utilise XML Sitemaps<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"\/blog\/sitemap-examples\/\" data-type=\"blog\">XML sitemaps<\/a> serve as a roadmap for search engine bots, guiding them to important pages on your website. Optimising XML sitemaps can enhance crawling efficiency. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Consider the following best practices:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Include All Relevant URLs<\/strong>: Ensure that your XML sitemap includes all relevant URLs that you want search engines to crawl and index. Regularly update the sitemap to reflect changes and additions to your website.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Prioritise URLs<\/strong>: Use priority tags within the XML sitemap to indicate the relative importance of different pages. This helps search engine bots understand the significance of each page and prioritise crawling accordingly.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"4-use-robots-txt-and-meta-robots-tags\">4. Use Robots.txt and Meta Robots Tags<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Robots.txt file and meta robots tags provide instructions to search engine bots regarding which pages to crawl and which ones to exclude. Utilising them effectively can improve crawlability. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Consider the following guidelines:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Robots.txt File<\/strong>: Use the robots.txt file to <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/robots\/intro\" target=\"_blank\" rel=\"noreferrer noopener\">control access to specific areas of your website<\/a>. <strong>Specify directories or pages that should not be crawled<\/strong> to focus search engine bots' attention on relevant content.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Meta Robots Tags<\/strong>: Use meta robots tags on individual pages to provide specific instructions for crawling and indexing. Options include \"noindex\" to exclude a page from indexing or \"nofollow\" to prevent search engine bots from following links on a page.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"5-optimise-url-parameters\">5. Optimise URL Parameters<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>URL parameters can impact crawling and indexing, particularly when they generate multiple versions of the same content. Optimising URL parameters can improve crawling efficiency. Consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Canonicalisation<\/strong>: Implement canonical tags to consolidate different URL versions of the same content. This helps search engine bots understand the preferred version to crawl and index.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Parameter Handling<\/strong>: Use URL parameter handling techniques, such as using the \"rel=canonical\" tag, to control crawling and avoid duplicate content issues.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By implementing these strategies, you can optimise website crawling and improve search engine visibility. Ensuring a fast server response, improving website structure and navigation, utilising XML sitemaps, leveraging robots.txt and meta robots tags, and optimising URL parameters contribute to enhanced crawling efficiency and indexing of your website's content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:bctt\/clicktotweet {\"tweet\":\"Website Crawling: The Key to Search Engine Visibility and Indexing\",\"urlcustom\":\"\/blog\/website-crawling\/\"} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"popular-questions-about-website-crawling\">Popular Questions about Website Crawling<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When it comes to website crawling, there are several common questions that users often search for on Google. Let's address some of the most popular ones:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"how-often-do-search-engine-bots-crawl-websites\">How Often Do Search Engine Bots Crawl Websites?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The frequency of website crawling varies depending on several factors, including the authority and activity of the website. Popular and frequently updated websites tend to be crawled more often compared to smaller or less active sites. However, search engine algorithms determine the crawling frequency based on factors such as the website's crawl budget and the freshness of the content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"what-are-crawl-demand-crawl-rate-and-crawl-budget\">What Are Crawl Demand, Crawl Rate, and Crawl Budget?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Crawl demand<\/strong> is how much search engines want to explore and index your web pages. It depends on factors like the relevance, freshness, and popularity of your content. When search engines find your site interesting, they allocate more resources to crawl and index your pages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Crawl rate<\/strong> is how quickly search engine bots visit your website. It determines how often they send requests to your server to analyse your pages. The crawl rate can vary based on factors like your site's size, importance, and server performance. Search engines adjust the crawl rate depending on server response times and other factors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Crawl budget<\/strong> is the number of pages search engines are willing to crawl on your site within a specific time. It sets a limit on the number of pages they'll explore. Search engines allocate crawl budgets based on factors like your site's authority, content quality, and server performance. The crawl budget affects how efficiently search engines find and index your pages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>In simple terms, crawl demand is how much search engines want to crawl your site, crawl rate is how fast they do it, and crawl budget is the limit on how many pages they'll crawl. <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=rwxXOJT4tRo\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=rwxXOJT4tRo\n<\/div><figcaption class=\"wp-element-caption\">John Mueller on Rendering &amp; Crawl Budget<\/figcaption><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"google-crawler-is-crawling-my-site-too-often-how-can-i-reduce-the-crawl-rate\">Google Crawler Is Crawling My Site Too Often, How Can I Reduce The Crawl Rate?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Sometimes, Google crawling your site can put a heavy load on your infrastructure or lead to unexpected costs if there's an outage. To solve this, you can <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/reduce-crawl-rate\" target=\"_blank\" rel=\"noreferrer noopener\">reduce the number of requests made by Googlebot<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"can-i-control-how-search-engine-bots-crawl-my-website\">Can I Control How Search Engine Bots Crawl My Website?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>While you cannot directly control how search engine bots crawl your website, you can influence their behaviour through various techniques. Utilising techniques like XML sitemaps, robots.txt files, and meta robots tags can provide instructions to search engines about which pages to crawl and index.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"how-can-i-ask-google-to-recrawl-my-website\">How Can I Ask Google To Recrawl My Website?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To request a crawl of individual URLs, use the&nbsp;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289#request_indexing\">URL Inspection tool<\/a>.&nbsp;If you have large numbers of URLs, <a href=\"\/blog\/sitemap-examples\/#how-do-i-let-google-and-bing-know-about-my-xml-sitemap\">submit a sitemap<\/a>.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"what-are-the-common-crawling-issues-that-websites-face\">What Are The Common Crawling Issues That Websites Face?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Websites may encounter crawling issues that affect their visibility in search results. Some common issues include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Blocked Pages<\/strong>: Pages that are blocked by robots.txt files or meta robots tags may prevent search engine bots from crawling and indexing them.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Duplicate Content<\/strong>: Having duplicate content across different URLs can confuse search engines and impact crawling efficiency.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Server Errors<\/strong>: If a website frequently experiences server errors or slow response times, it can hinder search engine bots' ability to crawl and index the site effectively.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"how-can-i-fix-the-crawled-currently-not-indexed-issues-found-in-google-search-console\">How Can I Fix The \"Crawled - Currently Not Indexed\" Issues Found in Google Search Console?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When Google crawls your page but decides not to include it in the search index, you may encounter the \"<a href=\"\/blog\/fix-google-search-console-errors\/#crawled-not-indexed\">Crawled but not indexed<\/a>\" issue. This prevents your page from ranking on Google. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, there are steps you can take to address this problem and improve your chances of getting indexed:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Ensure Unique and Valuable Content<\/strong>: To fix the issue, focus on providing unique and valuable content that is not automatically generated. Edit and enhance your content to offer more value to users, making it stand out from similar pages.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Avoid Thin Content<\/strong>: Thin content refers to pages with insufficient text content to adequately explain the topic and provide value to users. To avoid this, ensure your page has substantial and informative content that satisfies users' needs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Implement Canonical Tags<\/strong>: Canonical tags are useful in specifying the main source of content and indicating to Google where the original content resides. This helps ensure that Google correctly indexes the preferred version of your page.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Include Internal Links<\/strong>: Boost the visibility of the page that is not being indexed by including internal links from other indexed pages on your website. These internal links signal the value and importance of the page to Google, increasing its chances of being indexed.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Work on Building Backlinks<\/strong>: Create backlinks from reputable websites that are relevant to your page's topic. These backlinks act as endorsements, indicating to Google the value and credibility of your page. Increased backlinks can improve your page's chances of being indexed.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Utilise Social Links<\/strong>: Use social media platforms such as X (formerly Twitter) to promote your page and encourage others to share and mention it. This social activity helps demonstrate to Google that your page is relevant and valuable to users.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>While implementing these recommendations can increase the likelihood of your page getting indexed, it's important to remember that Google's indexing decisions are ultimately beyond your control. Indexing depends on various factors and algorithms that Google employs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Implementing website crawling optimisation strategies is vital for achieving improved visibility and indexing in search engine results. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By ensuring efficient crawling, website owners and <a href=\"\/services\/seo\/\">professional SEO companies<\/a> can enhance their organic performance, stay relevant in competitive search landscapes, and drive valuable organic traffic to their websites. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Remember to regularly assess and optimise your crawling practices to adapt to evolving search engine algorithms and user behaviour. Stay proactive, stay optimised, and reap the benefits of effective website crawling optimisation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"how-agile-can-help\">How Agile can help<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Agile, with its expertise in digital marketing and professional SEO services, stands ready to <a href=\"\/blog\/professional-website-branding-guide\/\" data-wpil-monitor-id=\"15\">guide and support your professional<\/a> services business in executing specific SEO campaigns, and strategic content marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"56px\"} -->\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:media-text {\"mediaId\":6838,\"mediaLink\":\"\/blog\/technical-seo-optimisation\/top_clutch-co_technical_seo_united_kingdom_2024\/\",\"mediaType\":\"image\",\"mediaWidth\":33} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"\/wp-content\/uploads\/2026\/01\/Top-Clutch-Technical-Seo-United-Kingdom-2026.png\" alt=\"Top Technical SEO Company 2024 - United Kingdom - By Clutch\" class=\"wp-image-3808 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\"} -->\n<p>Our commitment to excellence is showed by our recognition as a Top Technical SEO Company in the United Kingdom for 2026.<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:spacer {\"height\":\"56px\"} -->\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:html -->\n<div class=\"cta cta--is-red\"> <a class=\"cta-link\" style=\"background-color: #f42647; text-decoration: none !important;\" href=\"\/services\/seo\/technical-seo\/\" title=\"Do you Need a Technical SEO Expert?\"> <span class=\"cta-label\">Do you Need a Technical SEO Expert?<\/span> <\/a><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:rank-math\/faq-block {\"questions\":[{\"id\":\"faq-question-69aeebb0170e8\",\"title\":\"What is website crawling and why does it matter for SEO?\",\"content\":\"<p>Website crawling is the process by which search engine bots (such as Googlebot) discover and scan your web pages by following links. It matters for SEO because a page that isn't crawled cannot be indexed, and a page that isn't indexed cannot appear in search results. Ensuring your site is easily crawlable is a foundational technical SEO requirement.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebb0170eb\",\"title\":\"How can I check if Google is crawling my website?\",\"content\":\"<p>Use Google Search Console's Coverage report and Crawl Stats to see how frequently Googlebot visits your site, which pages it crawls, and any errors it encounters. You can also check your server logs for Googlebot requests or use the URL Inspection tool to see the last crawl date for specific pages.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebb0170ec\",\"title\":\"What is a crawl budget and should I worry about it?\",\"content\":\"<p>Crawl budget is the number of pages a search engine bot will crawl on your site within a given timeframe. For most small-to-medium sites (under 10,000 pages), crawl budget isn't a concern. It becomes important for large sites where you need to ensure search engines prioritise your most valuable pages over low-value ones.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebb0170ed\",\"title\":\"How do I fix crawl errors on my website?\",\"content\":\"<p>Start by reviewing the errors in Google Search Console. Common fixes include repairing broken internal links, updating or removing outdated redirects, fixing server errors (5xx), ensuring your robots.txt isn't blocking important pages, and resolving duplicate content issues with canonical tags. Prioritise errors on your most important pages first.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebb0170ee\",\"title\":\"Does website crawling affect AI search engine visibility?\",\"content\":\"<p>Yes. AI search engines and large language models rely on web crawling to build their knowledge bases. If your pages aren't crawlable and well-structured, they won't be included in the training data or retrieval systems that power AI search responses. Clean site architecture, proper schema markup, and fast load times all improve both traditional and AI crawlability.<\/p>\",\"visible\":true}]} -->\n<div class=\"wp-block-rank-math-faq-block\"><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">What is website crawling and why does it matter for SEO?<\/h3><div class=\"rank-math-answer\"><p>Website crawling is the process by which search engine bots (such as Googlebot) discover and scan your web pages by following links. It matters for SEO because a page that isn't crawled cannot be indexed, and a page that isn't indexed cannot appear in search results. Ensuring your site is easily crawlable is a foundational technical SEO requirement.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">How can I check if Google is crawling my website?<\/h3><div class=\"rank-math-answer\"><p>Use Google Search Console's Coverage report and Crawl Stats to see how frequently Googlebot visits your site, which pages it crawls, and any errors it encounters. You can also check your server logs for Googlebot requests or use the URL Inspection tool to see the last crawl date for specific pages.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">What is a crawl budget and should I worry about it?<\/h3><div class=\"rank-math-answer\"><p>Crawl budget is the number of pages a search engine bot will crawl on your site within a given timeframe. For most small-to-medium sites (under 10,000 pages), crawl budget isn't a concern. It becomes important for large sites where you need to ensure search engines prioritise your most valuable pages over low-value ones.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">How do I fix crawl errors on my website?<\/h3><div class=\"rank-math-answer\"><p>Start by reviewing the errors in Google Search Console. Common fixes include repairing broken internal links, updating or removing outdated redirects, fixing server errors (5xx), ensuring your robots.txt isn't blocking important pages, and resolving duplicate content issues with canonical tags. Prioritise errors on your most important pages first.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Does website crawling affect AI search engine visibility?<\/h3><div class=\"rank-math-answer\"><p>Yes. AI search engines and large language models rely on web crawling to build their knowledge bases. If your pages aren't crawlable and well-structured, they won't be included in the training data or retrieval systems that power AI search responses. Clean site architecture, proper schema markup, and fast load times all improve both traditional and AI crawlability.<\/p><\/div><\/div><\/div>\n<!-- \/wp:rank-math\/faq-block -->","post_title":"Website Crawling: The Key to Search Engine Visibility and Indexing","post_excerpt":"When your website is effectively crawled, it unlocks better visibility, higher search engine rankings, and increased organic traffic. \n\nLearn about the mechanics of website crawling, the role of search engine bots, and the strategies to enhance crawlability. ","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"website-crawling","to_ping":"","pinged":"","post_modified":"2026-05-02 22:35:33","post_modified_gmt":"2026-05-02 20:35:33","post_content_filtered":"","post_parent":0,"guid":"\/?post_type=blog&#038;p=3193","menu_order":174,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":3573,"post_author":"11","post_date":"2023-11-07 10:39:44","post_date_gmt":"2023-11-07 10:39:44","post_content":"<!-- wp:paragraph -->\n<p>Search engine indexing is a key factor in determining a website's visibility on the internet. Inadequately indexed pages can struggle to appear in search results, leading to reduced traffic and visibility. On the other hand, well-indexed websites with optimised content and technical SEO practices tend to achieve higher rankings and attract more organic traffic. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this article, we will explore the importance of search engine indexing for SEO and provide strategies for improving indexing success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:rank-math\/toc-block {\"title\":\"In this article:\",\"headings\":[{\"key\":\"4179d073-eebb-4127-8ee4-cfe831fa2fed\",\"content\":\"What Exactly is Search Engine Indexing?\",\"level\":2,\"link\":\"#what-exactly-is-search-engine-indexing\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a9c1317f-2d10-4428-9f71-6536a729e460\",\"content\":\"Why Does it Matter for SEO?\",\"level\":2,\"link\":\"#why-does-it-matter-for-seo\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"c566ee43-a486-4854-8986-9c4f3aec7af3\",\"content\":\"How Search Engines Index Web Pages\",\"level\":2,\"link\":\"#how-search-engines-index-web-pages\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"60daf6a8-47a4-4392-85ea-7b11aabfea2c\",\"content\":\"How Google Search indexes pages\",\"level\":3,\"link\":\"#how-google-search-indexes-pages\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"530e3b5b-b256-49f4-88ed-e02ad22282f1\",\"content\":\"Factors Affecting Indexing Timeline\",\"level\":2,\"link\":\"#factors-affecting-indexing-timeline\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"b88647da-db39-452f-87eb-cb21622fbc1b\",\"content\":\"Site Popularity\",\"level\":3,\"link\":\"#site-popularity\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"26e733a9-f094-46b1-be47-c1688762c5bb\",\"content\":\"Frequency of Updates\",\"level\":3,\"link\":\"#frequency-of-updates\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a56203cc-5689-4e52-ae08-eba44b95a03a\",\"content\":\"Technical Problems\",\"level\":3,\"link\":\"#technical-problems\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"941a0764-834e-4c52-9438-7fc72d7dd3d8\",\"content\":\"How to Get Your Pages Indexed Faster\",\"level\":2,\"link\":\"#how-to-get-your-pages-indexed-faster\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"e9eecd19-600d-4c27-92dd-fdca137f72f2\",\"content\":\"1. Review and Optimise the Robots.txt File\",\"level\":3,\"link\":\"#1-review-and-optimise-the-robots-txt-file\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"b67b431e-91fb-4dfa-91c5-3a6fd70cf3e9\",\"content\":\"2. Use Instant Indexing Plugins\",\"level\":3,\"link\":\"#2-use-instant-indexing-plugins\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"8150a7a4-e5f2-4f56-bd36-677728faffe6\",\"content\":\"3. Optimise Site Quality and Crawl Budget\",\"level\":3,\"link\":\"#3-optimise-site-quality-and-crawl-budget\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"d8372528-91f2-4b9e-8d68-26a0610f7838\",\"content\":\"4. Audit Your Content and Avoid Duplications\",\"level\":3,\"link\":\"#4-audit-your-content-and-avoid-duplications\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"d9c05bab-f104-4de5-a14f-209d1b93734f\",\"content\":\"5. Strong Internal Linking and Backlinks\",\"level\":3,\"link\":\"#5-strong-internal-linking-and-backlinks\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"cf77c67d-614b-43a1-9bce-25a7c73eb3ce\",\"content\":\"6. Submit Sitemap and Use Ping Functionality\",\"level\":3,\"link\":\"#6-submit-sitemap-and-use-ping-functionality\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"2de72ad1-0504-4080-be2f-cba3c3a1ed15\",\"content\":\"7. Make Sure Your Website Is Responsive\",\"level\":3,\"link\":\"#7-make-sure-your-website-is-responsive\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"63a2b9c6-f881-4086-a49c-9342ed5dd99e\",\"content\":\"8. Utilise HTML Tags \\u0026 Semantic Markup\",\"level\":3,\"link\":\"#8-utilise-html-tags-semantic-markup\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"22a4cf52-e109-41e7-9565-309e6b433c4a\",\"content\":\"9. Use Social Bookmarking Sites\",\"level\":3,\"link\":\"#9-use-social-bookmarking-sites\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"76ca55f0-7558-4017-a0b7-e12e654682d3\",\"content\":\"10. Review Your Website Indexing Status\",\"level\":3,\"link\":\"#10-review-your-website-indexing-status\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"22fb97ea-0e3b-409b-9173-14998b8a888d\",\"content\":\"Why Is My Website Not Indexed?\",\"level\":2,\"link\":\"#why-is-my-website-not-indexed\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"4b823fd7-ef18-4baf-bffc-50b971651d40\",\"content\":\"Advanced Indexing Strategies\",\"level\":2,\"link\":\"#advanced-indexing-strategies\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"86055eef-dfd4-498f-81ab-21a72944d8b1\",\"content\":\"Indexing Multimedia Content\",\"level\":3,\"link\":\"#indexing-multimedia-content\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"76176687-d854-40d9-9b1c-d7f4b6bcec98\",\"content\":\"Voice Search and its Impact on Indexing\",\"level\":3,\"link\":\"#voice-search-and-its-impact-on-indexing\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"7dd65a54-725b-4f4c-97d9-825303fe124d\",\"content\":\"Monitoring and Measuring Indexing Success\",\"level\":2,\"link\":\"#monitoring-and-measuring-indexing-success\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"c8a2c426-3a60-4940-bb70-e84c1515b02a\",\"content\":\"Additional Resources\",\"level\":2,\"link\":\"#additional-resources\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"5b46334d-710a-4899-993e-ab62f2c04f3e\",\"content\":\"Conclusion\",\"level\":2,\"link\":\"#conclusion\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true}],\"listStyle\":\"ul\"} -->\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>In this article:<\/h2><nav><ul><li class=\"\"><a href=\"#what-exactly-is-search-engine-indexing\">What Exactly is Search Engine Indexing?<\/a><\/li><li class=\"\"><a href=\"#why-does-it-matter-for-seo\">Why Does it Matter for SEO?<\/a><\/li><li class=\"\"><a href=\"#how-search-engines-index-web-pages\">How Search Engines Index Web Pages<\/a><ul><li class=\"\"><a href=\"#how-google-search-indexes-pages\">How Google Search indexes pages<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#factors-affecting-indexing-timeline\">Factors Affecting Indexing Timeline<\/a><ul><li class=\"\"><a href=\"#site-popularity\">Site Popularity<\/a><\/li><li class=\"\"><a href=\"#frequency-of-updates\">Frequency of Updates<\/a><\/li><li class=\"\"><a href=\"#technical-problems\">Technical Problems<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#how-to-get-your-pages-indexed-faster\">How to Get Your Pages Indexed Faster<\/a><ul><li class=\"\"><a href=\"#1-review-and-optimise-the-robots-txt-file\">1. Review and Optimise the Robots.txt File<\/a><\/li><li class=\"\"><a href=\"#2-use-instant-indexing-plugins\">2. Use Instant Indexing Plugins<\/a><\/li><li class=\"\"><a href=\"#3-optimise-site-quality-and-crawl-budget\">3. Optimise Site Quality and Crawl Budget<\/a><\/li><li class=\"\"><a href=\"#4-audit-your-content-and-avoid-duplications\">4. Audit Your Content and Avoid Duplications<\/a><\/li><li class=\"\"><a href=\"#5-strong-internal-linking-and-backlinks\">5. Strong Internal Linking and Backlinks<\/a><\/li><li class=\"\"><a href=\"#6-submit-sitemap-and-use-ping-functionality\">6. Submit Sitemap and Use Ping Functionality<\/a><\/li><li class=\"\"><a href=\"#7-make-sure-your-website-is-responsive\">7. Make Sure Your Website Is Responsive<\/a><\/li><li class=\"\"><a href=\"#8-utilise-html-tags-semantic-markup\">8. Utilise HTML Tags &amp; Semantic Markup<\/a><\/li><li class=\"\"><a href=\"#9-use-social-bookmarking-sites\">9. Use Social Bookmarking Sites<\/a><\/li><li class=\"\"><a href=\"#10-review-your-website-indexing-status\">10. Review Your Website Indexing Status<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#why-is-my-website-not-indexed\">Why Is My Website Not Indexed?<\/a><\/li><li class=\"\"><a href=\"#advanced-indexing-strategies\">Advanced Indexing Strategies<\/a><ul><li class=\"\"><a href=\"#indexing-multimedia-content\">Indexing Multimedia Content<\/a><\/li><li class=\"\"><a href=\"#voice-search-and-its-impact-on-indexing\">Voice Search and its Impact on Indexing<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#monitoring-and-measuring-indexing-success\">Monitoring and Measuring Indexing Success<\/a><\/li><li class=\"\"><a href=\"#additional-resources\">Additional Resources<\/a><\/li><li class=\"\"><a href=\"#conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<!-- \/wp:rank-math\/toc-block -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"what-exactly-is-search-engine-indexing\">What Exactly is Search Engine Indexing?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Imagine entering a vast library brimming with countless books. Now, consider those books as web pages on the internet. Similar to a library, search engines must arrange and categorise these web pages to swiftly locate them when someone enters a relevant query. This is where search engine indexing plays a key role.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Search indexing refers to the process whereby search engines like Google gather information from web pages and store it in their extensive database, known as the index. The index resembles the catalogue of the aforementioned colossal library \u2013 a place where all pertinent web page details are neatly organised and poised for retrieval.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"why-does-it-matter-for-seo\">Why Does it Matter for SEO?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Visualise this: you've built an exceptional website with informative content and captivating visuals. However, if your website isn't indexed by search engines, all your hard work might go unnoticed \u2013 a nightmare scenario for any website owner.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When search engines index your website, it becomes searchable and discoverable by people actively seeking what you offer. Without indexing, your website might as well be drifting aimlessly in cyberspace \u2013 invisible to potential visitors and customers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3625,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2023\/11\/why-does-google-indexing-matter-1024x761.webp\" alt=\"Person clicking on a search button\" class=\"wp-image-3625\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>So how does one ensure their website gets appropriately indexed?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"how-search-engines-index-web-pages\">How Search Engines Index Web Pages<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Before a search engine can index your page, it needs to discover it first. This is where <a href=\"\/blog\/website-crawling\/\">crawling<\/a> comes into play. Search engine bots, also known as spiders or search engine crawlers, scour the internet for new pages to add to their index.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These bots start by visiting popular websites and then follow links from those sites to discover new ones. It's like a never-ending trail of breadcrumbs leading them through the vast expanse of the World Wide Web.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But don't worry if your site isn't the most popular one out there. Eventually, these bots will find their way to you! Just be patient and keep creating valuable content that can grab their attention.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3626,\"width\":\"800px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"\/wp-content\/uploads\/2023\/11\/bots-crawling-internet-jpeg.webp\" alt=\"Dall E generated image representing bots crawling the internet\" class=\"wp-image-3626\" style=\"width:800px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Once a search engine bot discovers your page, it takes a snapshot of it and adds it to its index. Think of this index as a massive library filled with billions of web pages from all around the world.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The purpose of indexing is to organise all this information in a way that makes it easy for search engines to retrieve relevant results when someone types in a search query. It's like having a super-efficient librarian who can find you exactly what you're looking for in no time!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, when someone searches for something related to your website, the search engine looks at its index and retrieves the most relevant pages based on various factors like keywords, relevance, and popularity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Additional resources: <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/indexable-file-types\" target=\"_blank\" rel=\"noreferrer noopener\">File types indexable by Google<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"how-google-search-indexes-pages\">How Google Search indexes pages<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=pe-NSvBTg2o\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=pe-NSvBTg2o\n<\/div><figcaption class=\"wp-element-caption\">Video: How Google Search indexes pages, from Google Search Central<\/figcaption><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"factors-affecting-indexing-timeline\">Factors Affecting Indexing Timeline<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Now that we know how indexing works, let's talk about why it might take some time for your website to get indexed.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"site-popularity\">Site Popularity<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Firstly, popularity plays a role in how quickly your site gets indexed. If you have a well-known website with lots of traffic and backlinks, search engines are more likely to prioritise your pages for indexing. On the other hand, when you first launch a new website, you may face a delay in getting indexed as search engines take time to trust and prioritise them. So don't panic if your freshly baked website doesn't get indexed right away. Focus on producing valuable content, optimising your pages, and building backlinks to establish authority in the eyes of search engines.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"frequency-of-updates\">Frequency of Updates<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Secondly, the frequency of updates matters too. If you regularly update your site with fresh content, search engines will crawl it more frequently to check for those updates. So keep those blog posts coming!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"technical-problems\">Technical Problems<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Sometimes, websites face technical difficulties that hinder their indexing progress. These can range from server issues to broken links or coding errors. Search engine bots are smart, but they can still encounter obstacles along the way. If you suspect that technical glitches may be slowing down the indexing process for your site, head to your Google Search Console and review the \u201cIndexing &gt; Pages\u201d report for troubleshooting problems.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"how-to-get-your-pages-indexed-faster\">How to Get Your Pages Indexed Faster<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To accelerate the indexing of your pages, you can follow several strategies recommended by <a href=\"\/services\/seo\/\">SEO experts<\/a>. Here are 10 tips to improve search indexation:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"1-review-and-optimise-the-robots-txt-file\">1. Review and Optimise the Robots.txt File<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Review your robots.txt file to make sure you are not blocking any page that you want search engines to index. Test your robots.txt file using the Google Search Console Robots.txt Tester tool, and the <a href=\"https:\/\/www.bing.com\/webmasters\/help\/robots-txt-tester-623520ca\" target=\"_blank\" rel=\"noreferrer noopener\">Bing Robot.txt Tester Tool<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"2-use-instant-indexing-plugins\">2. Use Instant Indexing Plugins<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Consider using tools like the Rank Math instant indexing plugin to quickly notify Google about your new pages and get them noticed faster.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/rankmath.com\/wp-content\/uploads\/2022\/01\/Rank-Math-Instant-Indexing.jpg\" alt=\"Rank Math SEO Instant Indexing \"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"3-optimise-site-quality-and-crawl-budget\">3. Optimise Site Quality and Crawl Budget <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Crafting high-quality, unique content, and using strategic keywords, all increase the likelihood of quick indexing by Google and Bing. These factors help search engines understand what your web page is all about and determine its relevance to specific queries. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Tips from Google<\/strong>: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Look at your site as a searcher would. If you did a search, would you be happy with your site as a result?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Does your site use keyword stuffing? If you want your site to rank highly for particular keywords, make sure your site includes unique, high-quality content related to those keywords.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Tips from Bing:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Focus on creating unique, rich, and engaging content, emphasising user relevance over search engine optimisation. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Make content easily navigable and avoid embedding critical information within images or videos.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"4-audit-your-content-and-avoid-duplications\">4. Audit Your Content and Avoid Duplications<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google says: \"<em>When Google indexes a page, it determines the primary content of each page. If Google finds multiple pages that seem to be the same or the primary content very similar, it chooses the page that, based on the factors (or signals) the indexing process collected, is objectively the most complete and useful for search users, and marks it as canonical. The canonical page will be crawled most regularly; duplicates are crawled less frequently in order to reduce the crawling load on sites.<\/em>\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Therefore, you want to make sure that your website presents clear, distinct, and content across its pages. Ensuring uniqueness and relevance in your pages' primary content helps Google and Bing determine the most valuable and complete source for users. This not only aids in designating the preferred canonical page but also encourages more frequent crawling of this primary content, enhancing its visibility in search results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"5-strong-internal-linking-and-backlinks\">5. Strong Internal Linking and Backlinks<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Create strong internal links, preferably linking indexed pages with the ones that are not yet indexed. Building high-quality backlinks from reputable websites is another important step. Why? Because that can help crawlers to identify your page quicker.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Tips from Google<\/strong>: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Review your outgoing links. Where do those links go? Do they lead visitors to good information on your site or simply to more links?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Prioritise links that enhance visitor experience by guiding them to high-quality content, rather than solely catering to search engines.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Check for hidden links on your site, often intended only for search engine web-crawlers, and make sure they're visible and useful to visitors.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Avoid buying links or engaging in link exchange programs that offer no value to visitors.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Aim for genuine links where other site owners find your content useful and relevant, linking to your site organically.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Steer clear of links solely intended for search engine bots (Googlebot) and spamming your link across the Internet.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Refrain from participating in link schemes that require linking to unfamiliar sites in exchange for backlinks.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Tips from Bing:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Encourage organic links to your site by creating unique, high-quality content. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ensure all pages link to discoverable and crawlable pages, limit the number of links on a page, and use rel=\"nofollow\" for paid or advertisement links.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Avoid abusive link schemes and prioritise authentic, organic link-building.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"6-submit-sitemap-and-use-ping-functionality\">6. Submit Sitemap and Use Ping Functionality<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Ensure that your sitemap only contains relevant pages with 200-code responses, canonical versions, and frequently updated pages to improve indexation times. <a href=\"\/blog\/sitemap-examples\/#how-do-i-let-google-and-bing-know-about-my-xml-sitemap\">Submit your website<\/a> to search engines and use ping functionality to notify search engine bots about your new content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"7-make-sure-your-website-is-responsive\">7. Make Sure Your Website Is Responsive<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google primarily uses the mobile version of your site for indexing and ranking. They say that <strong>having a mobile version of your pages isn't mandatory<\/strong> for your content to appear in Google's Search results, <strong>but it's highly advisable.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/TTUzxHdx2jY?si=kitgsyJND3xsV3Yr\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/TTUzxHdx2jY?si=kitgsyJND3xsV3Yr\n<\/div><figcaption class=\"wp-element-caption\">Google Search Central - Mobile-First Indexing<\/figcaption><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"8-utilise-html-tags-semantic-markup\">8. Utilise HTML Tags &amp; Semantic Markup<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Use HTML tags effectively for titles, descriptions, and structured data. Use semantic markup like Schema.org in JSON-LD or Microdata format, ensuring HTML elements and alt attributes are descriptive and accurate.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"9-use-social-bookmarking-sites\">9. Use Social Bookmarking Sites<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"\/blog\/social-bookmarking-seo\/\">Social bookmarking<\/a> can be used to improve website indexing in several ways. When a site is bookmarked on a social bookmarking site, a link is made and indexed by search engines, which earns credibility with search engines. Content that is bookmarked and voted for a lot by users on social bookmarking sites tends to show up higher in search engine results.&nbsp;Additionally, submitting your website to social bookmarking websites can help it get found and indexed faster by search engines, as the search engine spiders index popular social bookmarking sites regularly.&nbsp;This can lead to rapid indexing of your website. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By implementing these strategies, you can improve the speed at which your pages are indexed by search engines, ultimately enhancing your website's online visibility and performance.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"10-review-your-website-indexing-status\">10. Review Your Website Indexing Status<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>It's highly advisable to periodically review your page indexing status through Google Search Console. This practice allows you to identify and rectify any potential errors that might hinder your pages from being crawled and indexed effectively. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3631,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2023\/11\/image-1.png\" alt=\"image-1\" class=\"wp-image-3631\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>By staying vigilant and regularly monitoring your website's indexing status, you can promptly address any issues that may arise and optimise your site's overall performance on search engines.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"why-is-my-website-not-indexed\">Why Is My Website Not Indexed?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google says: \"Indexing isn't guaranteed; not every page that Google processes will be indexed. Indexing also depends on the content of the page and its metadata. Some common indexing issues can include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>The quality of the content on page is low<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Robots&nbsp;<code>meta<\/code>&nbsp;rules disallow indexing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The design of the website might make indexing difficult\"<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>In this insightful episode of the Search Off the Record podcast, the Google team explores the tools and reports offered by Google Search Console. Tune in to gain insights into why your website or page might not be indexed, exploring both technical and quality-related perspectives.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"25px\"} -->\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:html -->\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/27229851\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ececec\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"advanced-indexing-strategies\">Advanced Indexing Strategies<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"indexing-multimedia-content\">Indexing Multimedia Content<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Optimising images and videos for search engine indexing is essential for enhanced visibility. Using descriptive filenames, alt tags, and captions rich in relevant keywords can significantly improve the indexation of multimedia content. Employing video schemas helps search engines understand the context of videos for better indexing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"voice-search-and-its-impact-on-indexing\">Voice Search and its Impact on Indexing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Voice search has emerged as a prominent aspect affecting indexing. Optimising content to align with voice search queries involves a conversational tone and long-tail keywords. Structuring content in question-and-answer formats and providing succinct, informative responses aids in better indexing for voice search.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"monitoring-and-measuring-indexing-success\">Monitoring and Measuring Indexing Success<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Utilising tools such as Google Search Console offers valuable insights into indexing status. Analysing indexation reports, identifying crawl errors, and assessing index coverage aids in understanding a site's indexing performance. Third-party tools complement these insights, providing a overview of indexing health.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"additional-resources\">Additional Resources<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To deepen your understanding of search engine indexing, make sure you review these detailed guidelines offered by Google and Bing:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/how-search-works\" target=\"_blank\" rel=\"noreferrer noopener\">In-depth guide to how Google Search works<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/www.bing.com\/webmasters\/help\/webmasters-guidelines-30fba23a\" target=\"_blank\" rel=\"noreferrer noopener\">How Bing finds and indexes your site<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Indexing is fundamental for SEO, influencing website visibility and search engine rankings. Employing effective strategies, both technical and content-oriented, is key for enhanced indexing. Continuous monitoring, adaptation, and optimisation are the keys to maintaining robust indexing practices, ensuring sustained online visibility and success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"56px\"} -->\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:media-text {\"mediaId\":6832,\"mediaLink\":\"\/blog\/seo-indexing\/top_clutch-co_technical_seo_london_2024\/\",\"mediaType\":\"image\",\"mediaWidth\":33} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"\/wp-content\/uploads\/2026\/01\/Top-Clutch-Technical-Seo-London-2026.png\" alt=\"Top Technical SEO London 2024 - By Clutch\" class=\"wp-image-3884 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\"} -->\n<p>Our dedication to excellence is highlighted by our recognition from Clutch as a leading Technical SEO Company in London for 2026.<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:spacer {\"height\":\"56px\"} -->\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:html -->\n<div class=\"cta cta--is-red\"> <a class=\"cta-link\" style=\"background-color: #f42647; text-decoration: none !important;\" href=\"\/services\/seo\/technical-seo\/\" title=\"Do you Need a Technical SEO Expert?\"> <span class=\"cta-label\">Do you Need a Technical SEO Expert?<\/span> <\/a><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:rank-math\/faq-block {\"questions\":[{\"id\":\"faq-question-69aeebb01e0a0\",\"title\":\"What is the difference between crawling and indexing?\",\"content\":\"<p>Crawling is the discovery phase where search engine bots visit and scan your pages. Indexing is the next step where the search engine processes, analyses, and stores that content in its database. A page can be crawled but not indexed if the search engine deems it low-quality, duplicate, or blocked by a noindex directive.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebb01e0a1\",\"title\":\"How long does it take for Google to index a new page?\",\"content\":\"<p>It varies from minutes to weeks. Well-established sites with strong authority may see new pages indexed within hours. New or low-authority sites may wait days or weeks. You can speed up indexing by submitting the URL through Google Search Console, ensuring strong internal linking, and publishing high-quality, unique content.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebb01e0a2\",\"title\":\"Why are some of my pages not being indexed by Google?\",\"content\":\"<p>Common reasons include noindex tags, robots.txt blocking, thin or duplicate content, crawl errors, pages buried too deep in site architecture (requiring too many clicks from the homepage), or Google simply deciding the page doesn't add sufficient value to its index. Check the URL Inspection tool in Search Console for page-specific diagnostics.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebb01e0a3\",\"title\":\"Does indexing affect visibility in AI search engines?\",\"content\":\"<p>Absolutely. AI search engines like Google's AI Overviews pull from indexed content. Pages that aren't indexed by traditional search engines are unlikely to appear in AI-generated responses. Ensuring indexing of your authoritative content is a prerequisite for both traditional and AI search visibility.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebb01e0a4\",\"title\":\"How can I check which of my pages are indexed?\",\"content\":\"<p>Use the site:yourdomain.com search operator in Google to see indexed pages, or review the Pages report in Google Search Console for a detailed breakdown of indexed, excluded, and errored pages. For a audit, tools like Screaming Frog can compare your sitemap against what Google has actually indexed.<\/p>\",\"visible\":true}]} -->\n<div class=\"wp-block-rank-math-faq-block\"><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">What is the difference between crawling and indexing?<\/h3><div class=\"rank-math-answer\"><p>Crawling is the discovery phase where search engine bots visit and scan your pages. Indexing is the next step where the search engine processes, analyses, and stores that content in its database. A page can be crawled but not indexed if the search engine deems it low-quality, duplicate, or blocked by a noindex directive.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">How long does it take for Google to index a new page?<\/h3><div class=\"rank-math-answer\"><p>It varies from minutes to weeks. Well-established sites with strong authority may see new pages indexed within hours. New or low-authority sites may wait days or weeks. You can speed up indexing by submitting the URL through Google Search Console, ensuring strong internal linking, and publishing high-quality, unique content.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Why are some of my pages not being indexed by Google?<\/h3><div class=\"rank-math-answer\"><p>Common reasons include noindex tags, robots.txt blocking, thin or duplicate content, crawl errors, pages buried too deep in site architecture (requiring too many clicks from the homepage), or Google simply deciding the page doesn't add sufficient value to its index. Check the URL Inspection tool in Search Console for page-specific diagnostics.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Does indexing affect visibility in AI search engines?<\/h3><div class=\"rank-math-answer\"><p>Absolutely. AI search engines like Google's AI Overviews pull from indexed content. Pages that aren't indexed by traditional search engines are unlikely to appear in AI-generated responses. Ensuring indexing of your authoritative content is a prerequisite for both traditional and AI search visibility.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">How can I check which of my pages are indexed?<\/h3><div class=\"rank-math-answer\"><p>Use the site:yourdomain.com search operator in Google to see indexed pages, or review the Pages report in Google Search Console for a detailed breakdown of indexed, excluded, and errored pages. For a audit, tools like Screaming Frog can compare your sitemap against what Google has actually indexed.<\/p><\/div><\/div><\/div>\n<!-- \/wp:rank-math\/faq-block -->","post_title":"Website Indexing: The Gateway to SEO Visibility","post_excerpt":"Dive into the impact of indexing on website visibility. Gain insights into how well-indexed sites secure higher rankings and draw organic traffic.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"seo-indexing","to_ping":"","pinged":"","post_modified":"2026-05-02 22:35:33","post_modified_gmt":"2026-05-02 20:35:33","post_content_filtered":"","post_parent":0,"guid":"\/?post_type=blog&#038;p=3573","menu_order":168,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":2067,"post_author":"11","post_date":"2022-06-10 21:56:23","post_date_gmt":"2022-06-10 21:56:23","post_content":"<!-- wp:paragraph {\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">To boost your website's visibility in search results, you need a solid strategy for search engine optimisation-and sitemaps play a important role.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A sitemap is a file that helps search engines understand the structure of your website and discover its content efficiently. But that\u2019s not all. Sitemaps also enhance navigation for users, ensuring they can easily find what they\u2019re looking for.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this article, we\u2019ll explain what sitemaps are, explore the different types (with examples), and guide you step-by-step on how to create and submit an XML sitemap in under 10 minutes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Want to improve your site's performance and visibility? Let\u2019s dive into the world of sitemaps!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":1631,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2021\/05\/digital-growth-1024x614.jpg\" alt=\"digital growth\" class=\"wp-image-1631\" title=\"digital growth\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:rank-math\/toc-block {\"headings\":[{\"key\":\"0d8d8c07-e637-4e05-9aee-1201d0c964c2\",\"content\":\"What are sitemaps?\",\"level\":2,\"link\":\"#what-is-a-sitemap-for-a-website\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"6c08598f-f4a6-4e97-8ed4-8b86b858da48\",\"content\":\"How to find a sitemap on a website\",\"level\":2,\"link\":\"#how-to-find-a-sitemap-on-a-website\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"174b390c-7fff-4520-bf2c-940818ab4416\",\"content\":\"Sitemaps and their importance in SEO\",\"level\":2,\"link\":\"#sitemaps-and-their-importance-in-seo\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"1fa64911-1627-46d7-87b3-373ba14e4e79\",\"content\":\"Types of sitemaps\",\"level\":2,\"link\":\"#types-of-sitemaps\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"eef6511f-69d2-4616-aa69-4857090edeba\",\"content\":\"XML sitemaps\",\"level\":3,\"link\":\"#xml-sitemaps\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"4d01f097-1c02-4c29-9f28-0d9e7e055492\",\"content\":\"What is an XML sitemap?\",\"level\":4,\"link\":\"#what-is-an-xml-sitemap\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"6181cdb2-8e23-4418-8918-c2aa26dd83fc\",\"content\":\"Do I need an XML sitemap?\",\"level\":4,\"link\":\"#do-i-need-an-xml-sitemap\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"2b4cb0d0-670e-41e0-b736-40e25a59d6dd\",\"content\":\"Why are XML sitemaps important?\",\"level\":4,\"link\":\"#why-are-xml-sitemaps-important\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a21b500a-b860-4210-a5ee-1ed297d5bf07\",\"content\":\"Are XML sitemaps good for SEO?\",\"level\":4,\"link\":\"#are-xml-sitemaps-good-for-seo\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"d7992aa0-3242-4422-8c0c-960e770a5c96\",\"content\":\"HTML sitemaps\",\"level\":3,\"link\":\"#html-sitemaps\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"410b2429-4a7a-4eac-a737-6b7067c8b669\",\"content\":\"What's an HTML sitemap?\",\"level\":4,\"link\":\"#whats-an-html-sitemap\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"7fd30764-b0a1-449f-a3d9-e544d59e9d64\",\"content\":\"Do I need an HTML sitemap?\",\"level\":4,\"link\":\"#do-i-need-an-html-sitemap\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"79a57c26-2dc7-4b24-a2c6-aa38bb09a15e\",\"content\":\"Why are HTML sitemaps important?\",\"level\":4,\"link\":\"#why-are-html-sitemaps-important\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"629f2b7d-580e-4105-82e7-a6a9eb7caacc\",\"content\":\"Are HTML sitemaps good for SEO?\",\"level\":4,\"link\":\"#are-html-sitemaps-good-for-seo\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"ebe400a9-5dda-46d1-902f-7022bacb01c3\",\"content\":\"How can I create an HTML sitemap?\",\"level\":4,\"link\":\"#how-can-i-create-an-html-sitemap\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"af58015f-6589-411a-b52e-5ed09d81fafb\",\"content\":\"What is the difference between XML and HTML sitemaps?\",\"level\":2,\"link\":\"#what-is-the-difference-between-xml-and-html-sitemaps\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"2fa826e1-5e20-4b21-b51f-9b437af2d309\",\"content\":\"Sitemap examples\",\"level\":2,\"link\":\"#sitemap-examples\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"92592592-9cd5-45bc-8c16-6e04adb69116\",\"content\":\"XML sitemap examples\",\"level\":3,\"link\":\"#xml-sitemap-examples\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"1aeef56b-a5f9-4264-b4b3-b88d94dba3d0\",\"content\":\"Video sitemaps\",\"level\":3,\"link\":\"#video-sitemaps\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"d4a6dfc7-27c1-44e7-886b-9a13b373fb01\",\"content\":\"Image sitemaps\",\"level\":3,\"link\":\"#image-sitemaps\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"4f75f792-815a-462f-936e-9bc284b1013e\",\"content\":\"Text sitemap example\",\"level\":3,\"link\":\"#text-sitemap-example\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"62732f13-5199-41cb-b436-fb3a73efbf2e\",\"content\":\"HTML sitemap example\",\"level\":3,\"link\":\"#html-sitemap-example\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"6db1805e-3f6f-4740-9f58-265490e106ea\",\"content\":\"\u200bHow do I create a sitemap for my website?\",\"level\":2,\"link\":\"#how-do-i-create-a-sitemap-for-my-website\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"20e00b55-57cc-41f0-bf6e-25bd831355e2\",\"content\":\"Create a sitemap using an online sitemap generator\",\"level\":3,\"link\":\"#create-a-sitemap-using-an-online-sitemap-generator\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"607cb214-aae7-41d5-993d-ccef778100b9\",\"content\":\"XML-Sitemaps.com\",\"level\":4,\"link\":\"#xml-sitemaps-com\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"d3b11a27-0e9e-446d-b72d-352e3098d116\",\"content\":\"Other online XML sitemap generators\",\"level\":4,\"link\":\"#other-online-xml-sitemap-generators\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"e942027a-7b66-4b11-912d-bc908a0f265e\",\"content\":\"Screaming Frog\",\"level\":4,\"link\":\"#screaming-frog\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"d442671f-c8b1-4adb-bcb6-cb71a9bbdfd0\",\"content\":\"Create a sitemap in WordPress without a plugin\",\"level\":3,\"link\":\"#create-a-sitemap-in-word-press-without-a-plugin\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"811daba1-b6c5-4f3d-bdc7-7ed9dabce2eb\",\"content\":\"Create a sitemap using a WordPress plugin\",\"level\":3,\"link\":\"#create-a-sitemap-using-a-word-press-plugin\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"3148b336-40d5-4820-9d82-0fc5b06495fc\",\"content\":\"How to create an XML sitemap for WordPress\",\"level\":4,\"link\":\"#how-to-create-an-xml-sitemap-for-word-press\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"043ba3a8-e4a8-4f53-9f16-9a5d62a2f8b0\",\"content\":\"How to create an HTML sitemap for WordPress\",\"level\":4,\"link\":\"#how-to-create-an-html-sitemap-for-word-press\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"e0053e32-3c55-46d6-9eca-8b3ebcdc49cc\",\"content\":\"Wix Sitemap\",\"level\":3,\"link\":\"#wix-sitemap\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a5c83873-d9b4-405b-8d5b-25f1f167136f\",\"content\":\"How do I let Google and Bing know about my XML sitemap?\",\"level\":2,\"link\":\"#how-do-i-let-google-and-bing-know-about-my-xml-sitemap\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"16af0431-4c85-492f-ab53-f1078678e817\",\"content\":\"Submit your sitemap to Google\",\"level\":3,\"link\":\"#submit-your-sitemap-to-google\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"0882f309-fc71-404a-b5fd-4383fe8daf87\",\"content\":\"Submit your sitemap to Bing\",\"level\":3,\"link\":\"#submit-your-sitemap-to-bing\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"cdeb82e3-9214-4c20-9d7a-9116d2494e22\",\"content\":\"Add sitemap to robots.txt file\",\"level\":3,\"link\":\"#add-sitemap-to-robots-txt-file\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"50a874da-7048-436a-9c46-740e7ecb4798\",\"content\":\"How to remove a sitemap\",\"level\":2,\"link\":\"#how-to-remove-a-sitemap\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a9f6b642-d37c-4e1a-9abb-963185a4b438\",\"content\":\"How to remove a sitemap in Google Search Console\",\"level\":3,\"link\":\"#how-to-remove-a-sitemap-in-google-search-console\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"230c787b-29bc-4898-8e9a-edfcecb37970\",\"content\":\"How to remove a sitemap in Bing Webmaster Tools\",\"level\":3,\"link\":\"#how-to-remove-a-sitemap-in-bing-webmaster-tools\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"06713f51-4569-4e4c-8553-7ed03d4fd8cb\",\"content\":\"Fun Fact\",\"level\":2,\"link\":\"#fun-fact\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"1a0073fd-52f7-45ad-8b34-b5575d8df8df\",\"content\":\"Conclusion\",\"level\":2,\"link\":\"#conclusion\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true}],\"listStyle\":\"ul\"} -->\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><nav><ul><li class=\"\"><a href=\"#what-is-a-sitemap-for-a-website\">What are sitemaps?<\/a><\/li><li class=\"\"><a href=\"#how-to-find-a-sitemap-on-a-website\">How to find a sitemap on a website<\/a><\/li><li class=\"\"><a href=\"#sitemaps-and-their-importance-in-seo\">Sitemaps and their importance in SEO<\/a><\/li><li class=\"\"><a href=\"#types-of-sitemaps\">Types of sitemaps<\/a><ul><li class=\"\"><a href=\"#xml-sitemaps\">XML sitemaps<\/a><ul><li class=\"\"><a href=\"#what-is-an-xml-sitemap\">What is an XML sitemap?<\/a><\/li><li class=\"\"><a href=\"#do-i-need-an-xml-sitemap\">Do I need an XML sitemap?<\/a><\/li><li class=\"\"><a href=\"#why-are-xml-sitemaps-important\">Why are XML sitemaps important?<\/a><\/li><li class=\"\"><a href=\"#are-xml-sitemaps-good-for-seo\">Are XML sitemaps good for SEO?<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#html-sitemaps\">HTML sitemaps<\/a><ul><li class=\"\"><a href=\"#whats-an-html-sitemap\">What's an HTML sitemap?<\/a><\/li><li class=\"\"><a href=\"#do-i-need-an-html-sitemap\">Do I need an HTML sitemap?<\/a><\/li><li class=\"\"><a href=\"#why-are-html-sitemaps-important\">Why are HTML sitemaps important?<\/a><\/li><li class=\"\"><a href=\"#are-html-sitemaps-good-for-seo\">Are HTML sitemaps good for SEO?<\/a><\/li><li class=\"\"><a href=\"#how-can-i-create-an-html-sitemap\">How can I create an HTML sitemap?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"\"><a href=\"#what-is-the-difference-between-xml-and-html-sitemaps\">What is the difference between XML and HTML sitemaps?<\/a><\/li><li class=\"\"><a href=\"#sitemap-examples\">Sitemap examples<\/a><ul><li class=\"\"><a href=\"#xml-sitemap-examples\">XML sitemap examples<\/a><\/li><li class=\"\"><a href=\"#video-sitemaps\">Video sitemaps<\/a><\/li><li class=\"\"><a href=\"#image-sitemaps\">Image sitemaps<\/a><\/li><li class=\"\"><a href=\"#text-sitemap-example\">Text sitemap example<\/a><\/li><li class=\"\"><a href=\"#html-sitemap-example\">HTML sitemap example<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#how-do-i-create-a-sitemap-for-my-website\">\u200bHow do I create a sitemap for my website?<\/a><ul><li class=\"\"><a href=\"#create-a-sitemap-using-an-online-sitemap-generator\">Create a sitemap using an online sitemap generator<\/a><ul><li class=\"\"><a href=\"#xml-sitemaps-com\">XML-Sitemaps.com<\/a><\/li><li class=\"\"><a href=\"#other-online-xml-sitemap-generators\">Other online XML sitemap generators<\/a><\/li><li class=\"\"><a href=\"#screaming-frog\">Screaming Frog<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#create-a-sitemap-in-word-press-without-a-plugin\">Create a sitemap in WordPress without a plugin<\/a><\/li><li class=\"\"><a href=\"#create-a-sitemap-using-a-word-press-plugin\">Create a sitemap using a WordPress plugin<\/a><ul><li class=\"\"><a href=\"#how-to-create-an-xml-sitemap-for-word-press\">How to create an XML sitemap for WordPress<\/a><\/li><li class=\"\"><a href=\"#how-to-create-an-html-sitemap-for-word-press\">How to create an HTML sitemap for WordPress<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#wix-sitemap\">Wix Sitemap<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#how-do-i-let-google-and-bing-know-about-my-xml-sitemap\">How do I let Google and Bing know about my XML sitemap?<\/a><ul><li class=\"\"><a href=\"#submit-your-sitemap-to-google\">Submit your sitemap to Google<\/a><\/li><li class=\"\"><a href=\"#submit-your-sitemap-to-bing\">Submit your sitemap to Bing<\/a><\/li><li class=\"\"><a href=\"#add-sitemap-to-robots-txt-file\">Add sitemap to robots.txt file<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#how-to-remove-a-sitemap\">How to remove a sitemap<\/a><ul><li class=\"\"><a href=\"#how-to-remove-a-sitemap-in-google-search-console\">How to remove a sitemap in Google Search Console<\/a><\/li><li class=\"\"><a href=\"#how-to-remove-a-sitemap-in-bing-webmaster-tools\">How to remove a sitemap in Bing Webmaster Tools<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#fun-fact\">Fun Fact<\/a><\/li><li class=\"\"><a href=\"#conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<!-- \/wp:rank-math\/toc-block -->\n\n<!-- wp:paragraph -->\n<p><a href=\"\/blog\/sitemap-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"what-is-a-sitemap-for-a-website\">What are sitemaps?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Sitemaps are files that list the web pages on your site. Web crawlers like Googlebot read this file to better understand your site's content and organisation.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In addition to providing valuable information about your site's pages and files, a sitemap helps search engines understand what information is relevant on your site. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>An example would be the date when the page was last updated and whether an alternate language version is available.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"how-to-find-a-sitemap-on-a-website\">How to find a sitemap on a website<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Finding a sitemap on a website can be done by following a few simple steps. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To begin, try appending \"\/sitemap\" or \"\/sitemap.xml\" to the end of the website's main URL. The first option will usually bring you to the HTML sitemap page if it exists, while the second option will display the XML sitemap that is used for search engine crawlers. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>But what if that doesn't work? <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Not to worry! Another option is to check the website's robots.txt file for references to the sitemap. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Simply add \"\/robots.txt\" to the website's URL and search for any sitemap references within the file. Keep in mind that if the website owner has blocked access to the robots.txt file, this method may not be effective.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"sitemaps-and-their-importance-in-seo\">Sitemaps and their importance in SEO<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>High-quality sitemaps are a vital component of a <a href=\"\/blog\/seo-professional-services\/\">successful SEO strategy for small business owners<\/a>. By using sitemaps, you can ensure that all of your site's content is properly indexed and easily discovered by both users and search engines.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Think of sitemaps as a roadmap for your website, providing a clear and concise overview of all the available content. With a sitemap in place, you can improve your SEO efforts in a simple yet effective manner.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, why wait? Take the first step towards boosting your website's visibility and reach today by incorporating sitemaps into your SEO strategy. The results will speak for themselves!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2085,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2022\/06\/sitemap-example-1024x496.jpg\" alt=\"Sitemap examples: Agile Digital Agency Sitemap\" class=\"wp-image-2085\" title=\"Sitemap examples: Agile Digital Agency Sitemap\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"types-of-sitemaps\">Types of sitemaps<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When it comes to sitemaps, there are two main types commonly used on websites: XML sitemaps and HTML sitemaps.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"xml-sitemaps\">XML sitemaps<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"what-is-an-xml-sitemap\">What is an XML sitemap?<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In a nutshell, it's a list of all the pages on your website. Search engines, such as Google and Bing, use XML sitemaps to discover new and updated pages on your site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These search engines support XML, text, RSS, and Atom feeds, which all follow the <a href=\"https:\/\/www.sitemaps.org\/\" data-type=\"URL\" data-id=\"https:\/\/www.sitemaps.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">standard sitemap protocol<\/a>. By submitting your XML sitemap, you can help search engines crawl your website more efficiently, ensuring that all of your pages are properly indexed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And while text-based sitemaps can also provide a list of pages for search engines, they are less commonly used. So, if you want to give your website the best chance of being discovered and ranked, an XML sitemap is the way to go!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"do-i-need-an-xml-sitemap\">Do I need an XML sitemap?<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For small websites with internal linking, Google and Bing may be able to discover all of the key pages without an XML sitemap. But why take the risk?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Creating a sitemap has never been easier! By having a sitemap, you can give search engines a roadmap to the most relevant pages and files on your site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And that's not all. Sitemaps also provide valuable information about your pages, such as the last time they were updated and any alternate language versions that may be available.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, why not take advantage of the benefits that sitemaps can bring to your website's visibility and search engine ranking? Start creating your sitemap today and see the results for yourself!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"why-are-xml-sitemaps-important\">Why are XML sitemaps important?<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>XML sitemaps are a powerful tool for improving your website's visibility to search engines. By providing a list of your site's pages, you can help search engine robots like Google quickly and easily crawl and index your site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Think of it this way: XML sitemaps are like a roadmap for search engines, making it easier for them to discover all of your website's pages and understand when they have been updated.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, if you want to give your website the best chance of being found by search engines and appearing high in search results, why not create an XML sitemap today? It's a simple and effective way to improve your website's SEO and help drive more traffic to your site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"are-xml-sitemaps-good-for-seo\">Are XML sitemaps good for SEO?<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A well-optimised XML sitemap can help search engines find and index all the pages on your website, which can improve your website ranking.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For better rankings, here are some tips on optimising your XML sitemap:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>A sitemap that's well-structured and easy to read will make it easier for search engines to crawl and index your pages.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ensure that your sitemap includes all of your important pages, so that they can be found and ranked.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>To make the most of your crawl budget, only include high-quality pages on your sitemap.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Avoid duplicate pages and non-canonical URLs to prevent wasting time and resources on unnecessary crawling.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Boost your page's relevance by making your page titles keyword-rich.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Keep your sitemap up-to-date so that search engines always have access to the latest and most accurate information about your site.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By following these tips, you'll be well on your way to improving your website's ranking with an optimised XML sitemap.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"html-sitemaps\">HTML sitemaps<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"whats-an-html-sitemap\">What's an HTML sitemap?<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=_7bngsWl6sw\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=_7bngsWl6sw\n<\/div><figcaption class=\"wp-element-caption\">HTML sitemaps are good for both users and SEO<\/figcaption><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>An HTML sitemap can help improve the <a href=\"\/services\/user-experience\/\">user experience<\/a> of your website by providing visitors with an at-a-glance view of all the available content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Not only does it make navigation easier for your visitors, but an HTML sitemap also demonstrates to search engines the structure and hierarchy of your website, helping to <a href=\"\/blog\/free-ai-tools-to-boost-seo\/\">boost your website's SEO efforts<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And the best part? Creating an HTML sitemap is a simple task that can have a big impact on your website's success. Don't miss out on this opportunity to enhance your website's navigation and improve your SEO results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"do-i-need-an-html-sitemap\">Do I need an HTML sitemap?<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In accordance with John Mueller, if your website is small or all of its important pages are linked internally, you don't need an HTML sitemap. Using the homepage as a starting point, Google and Bing can discover these pages.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"why-are-html-sitemaps-important\">Why are HTML sitemaps important?<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>An HTML sitemap is a critical aspect of a website, serving as a roadmap for both visitors and search engine crawlers to effortlessly find their way around.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But that's not all. With its alternative navigation, an HTML sitemap provides a seamless experience for those using screen readers, making it possible for them to access all the content on your website with ease.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here's why HTML sitemaps are a must-have for your website:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>They streamline the navigation process<\/strong>, reducing the number of clicks required to reach specific pages.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>They provide a user-friendly experience<\/strong>, making it easy for visitors to find what they're looking for with an overview of your website's content.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>And last but not least, including <strong>an HTML sitemap can give your search engine optimisation efforts a boost<\/strong>!<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>So, whether you're looking to improve the user experience or enhance your website's visibility, an HTML sitemap is a smart move.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"are-html-sitemaps-good-for-seo\">Are HTML sitemaps good for SEO?<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Incorporating an HTML sitemap into your website can bring multiple benefits to your website's search engine optimisation. Not only does it provide a roadmap for visitors and search engine crawlers, but it also helps distribute page rank across your entire website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here's why:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>An HTML sitemap contains a complete listing of all the pages on your website, helping search engines like Google understand your site's internal structure and where specific content can be found.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Every time you add a new page to your site, make sure to include it in your HTML sitemap so search engines can quickly discover it.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>An HTML sitemap can also help visitors navigate your site more easily and efficiently, reducing the number of clicks needed to reach the desired content.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>As a user-friendly addition to your website, an HTML sitemap can also provide an alternative to the main navigation for visitors using a screen reader, ensuring they can access the entire website.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>So, if you're looking to improve your website's search engine optimisation, an HTML sitemap could give you a boost!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"how-can-i-create-an-html-sitemap\">How can I create an HTML sitemap?<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When creating HTML sitemaps, consider using tools like Slickplan or Dynomapper for more customisation options and visual representations of your site structure.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"what-is-the-difference-between-xml-and-html-sitemaps\">What is the difference between XML and HTML sitemaps?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The main difference between XML and HTML sitemaps is their purpose and functionality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>XML sitemaps, also known as Google sitemaps, serve as a roadmap for search engines, providing a list of all the pages on a website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>On the other hand, HTML sitemaps act as a navigation guide, making it easier for visitors to navigate the website and find what they're looking for.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:bctt\/clicktotweet {\"tweet\":\"Want to know the difference between XML and HTML sitemaps? It's simple \u2013 XML sitemaps help search engines, while HTML sitemaps help visitors.\",\"via\":false,\"urlcustom\":\"\/blog\/sitemap-examples\/\"} \/-->\n\n<!-- wp:paragraph -->\n<p>So, whether you're looking to improve your website's SEO or provide a better user experience, both XML and HTML sitemaps play a vital role.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=hi5DGOu1uA0\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=hi5DGOu1uA0\n<\/div><figcaption class=\"wp-element-caption\">Matt Cutts: HTML Sitemap or XML Sitemap?<\/figcaption><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"sitemap-examples\">Sitemap examples<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"xml-sitemap-examples\">XML sitemap examples<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A basic XML Sitemap looks like this:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2093,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/06\/xml-sitemap-example.jpg\" alt=\"Website sitemap example - Simple XML Sitemap\" class=\"wp-image-2093\" title=\"Website sitemap example - Simple XML Sitemap\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Creating an XML sitemap may seem like a daunting task, but it's actually quite simple. Plus, it can be a valuable tool in boosting your website's search engine rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are numerous tools available to help you get started. However, before you begin, here are a few things to keep in mind:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>These documents are written in the XML language.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The&nbsp;<strong>&lt;urlset&gt;<\/strong>&nbsp;element is mandatory and it encapsulates the file and references the current protocol standard.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The&nbsp;<strong>&lt;url&gt;<\/strong>&nbsp;element is used to describe each URL from your website.<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>The&nbsp;<strong>&lt;loc&gt;<\/strong>&nbsp;element is required and represents the URL of a page.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The&nbsp;<strong>&lt;lastmod&gt;<\/strong>&nbsp;element is optional and represents the date of last modification of the page.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The&nbsp;<strong>&lt;changefreq&gt;<\/strong>&nbsp;element is optional and represents how frequently the page is likely to change.&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The&nbsp;<strong>&lt;priority&gt;<\/strong>&nbsp;element is optional and represents the priority of this URL relative to other URLs on your site.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"video-sitemaps\">Video sitemaps<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Creating a video sitemap can be a valuable addition to your website's optimisation efforts. By providing additional information about your videos to search engines, such as the video's title, description, and thumbnail image, you can ensure that your videos are more easily discoverable and better understood.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With a video sitemap, you can even specify the video's duration, whether it is suitable for all audiences, and the video's embed location, which can help increase the visibility of your videos on search engines and attract more viewers. So, why not enhance your website's optimisation efforts with a video sitemap today?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2129,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/06\/video-sitemap-example.png\" alt=\"Video sitemap example\" class=\"wp-image-2129\" title=\"Video sitemap example\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In the example shown, it's worth noting the inclusion of a namespace within the <strong>&lt;urlset&gt;<\/strong> element, as well as the use of a specific video element tag to describe the video contained within the <strong>&lt;loc&gt;<\/strong> page.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Read <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/video-sitemaps\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\">more information about video sitemaps and Google<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"image-sitemaps\">Image sitemaps<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You have two options for incorporating images into your sitemap: either include them in your current sitemap, or create a separate image sitemap. By including images in your sitemap, you ensure that Google can find and understand even those images that might not be easily discoverable, such as those accessed through JavaScript. This can boost the visibility of your website's images, making it easier for users to find what they're looking for.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2130,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/06\/image-sitemap-example.png\" alt=\"XML Sitemap example with images\" class=\"wp-image-2130\" title=\"XML Sitemap example with images\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In the example above, observe the added namespace in the <strong>&lt;urlset&gt;<\/strong> element and the image element tag, which outlines an image present within the <strong>&lt;loc&gt;<\/strong> page.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Read <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/image-sitemaps\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\">more information about image sitemaps and Google<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p id=\"xml-sitemap-example-multilingual-website\"><strong>What if you have a multilingual website?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In the case of a multilingual website, you can inform search engines about all the language and region variants for each URL by using an additional element, <strong>&lt;xhtml:link&gt;<\/strong>, within the <strong>&lt;url&gt;<\/strong> element. With this information, search engines will be able to identify and crawl all of the different language versions of your site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is important, as it can help ensure that the right content is being displayed to the right audience, increasing the chances of ranking higher in search results for different language-specific queries. So, by taking a little extra time to set up your multilingual website correctly, you can reap the rewards in terms of better search engine visibility and improved user experience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2117,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/06\/xml-sitemap-multilingual-example.png\" alt=\"XML Sitemap Example - multilingual website\" class=\"wp-image-2117\" title=\"XML Sitemap Example - multilingual website\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Here you list your URLs using the <strong>&lt;url&gt; <\/strong>element as explained before, including in the <strong>&lt;loc&gt; <\/strong>element the URL of your page.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Then you use an <strong>&lt;xhtml:link&gt;<\/strong> tag to list every language\/locale variant of the page including the page itself.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this sitemap example:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>You see three URLs listed.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>For each URL, the <strong>&lt;loc&gt;<\/strong> element displays the page URL, while the <strong>&lt;xhtml:link<\/strong>&gt; elements are used to inform the search engine about alternate URL versions of the page. The same URL listed in the <strong>&lt;loc&gt;<\/strong> element will appear listed in the <strong>&lt;xhtml:link<\/strong>&gt; element, indicating the language used on the page.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The <strong>hreflang<\/strong> parameter provides information about the page language and locale. If you wish to indicate that this is the page version that should be used when no other language or region matches the user's browser setting, you may use the value \"<strong>x-default<\/strong>\".<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:code {\"backgroundColor\":\"cyan-bluish-gray\"} -->\n<pre class=\"wp-block-code has-cyan-bluish-gray-background-color has-background\"><code>&lt;url&gt;\n\t&lt;loc&gt;https:\/\/www.example.com\/english\/page.html&lt;\/loc&gt;\n\t&lt;xhtml:link\n\t   rel=\"<strong>alternate<\/strong>\"\n\t   hreflang=\"<strong>de<\/strong>\"\n\t   href=\"https:\/\/www.example.com\/deutsch\/page.html\"\/&gt;\n\t&lt;xhtml:link\n\t   rel=\"<strong>alternate<\/strong>\"\n\t   hreflang=\"<strong>de-ch<\/strong>\"\n\t   href=\"https:\/\/www.example.com\/schweiz-deutsch\/page.html\"\/&gt;\n\t&lt;xhtml:link\n\t   rel=\"<strong>alternate<\/strong>\"\n\t   hreflang=\"<strong>en<\/strong>\"\n\t   href=\"https:\/\/www.example.com\/english\/page.html\"\/&gt;\n&lt;\/url&gt;<\/code><\/pre>\n<!-- \/wp:code -->\n\n<!-- wp:paragraph -->\n<p id=\"xml-sitemaps-and-google\"><strong>Things to know about Google and XML Sitemaps:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It is important to bear in mind the following key points when it comes to using Google and XML Sitemaps:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Despite submitting your sitemap to Google, it is <strong>not guaranteed that every URL will be crawled<\/strong>.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Google disregards the values of &lt;priority&gt; and &lt;changefreq&gt;<\/strong>, so they may be omitted in your sitemap.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>The &lt;lastmod&gt; value, however, will be taken into account by Google if it is accurately and verifiably recorded<\/strong>, for example, by checking it against the last modification date of the page.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The order of the URLs listed in your sitemap is of no significance to Google; <strong>the search engine does not crawl the URLs in the sequence they appear.<\/strong><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>A single XML sitemap must not exceed 50 MB<\/strong> in size (uncompressed) and must contain no more than 50,000 URLs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>In case your file is larger or contains more URLs, you'll need to split your list into multiple sitemaps<\/strong>. To submit these to Google, you can create a sitemap index file, which acts as a pointer to a list of sitemaps, and submit the index file instead.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\n<p>Be mindful of when to change the lastmod to indicate the URL should be crawled again. Consider only changing this when there are significant changes, so the crawler will find new and updated content at these URLs. Otherwise, crawl scheduling might consider your lastmod entries to be unhelpful and might ignore them in the future. <\/p>\n<!-- \/wp:paragraph --><cite>Martin Splitt - Google Search Central team<\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p id=\"xml-sitemap-example-large-websites\"><strong>What if I have a large website and my sitemap goes beyond the limits accepted by Google and Bing?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In the case of a large site, consider breaking large sitemaps into smaller ones, and then using a sitemap index file to list all the individual sitemaps.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This file, using the same XML format as sitemaps, will serve as a directory listing all of your individual sitemaps. And voila! Problem solved.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2120,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/06\/xml-sitemap-index-example.jpg\" alt=\"XML Sitemap Index example\" class=\"wp-image-2120\" title=\"XML Sitemap Index example\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Here:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>The parent tag surrounding the file is the <strong>&lt;sitemapindex&gt;<\/strong> element.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>For each sitemap listed in the file, the parent tag is the <strong>&lt;sitemap&gt;<\/strong> element, a child of the &lt;sitemapindex&gt; tag.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The location of the sitemap is displayed through the <strong>&lt;loc&gt;<\/strong> element, a child of the &lt;sitemap&gt; tag.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The date when the sitemap was last modified is indicated by the <strong>&lt;lastmod&gt;<\/strong> element, which is also a child of the &lt;sitemap&gt; tag.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"text-sitemap-example\">Text sitemap example<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A straightforward text file, with a single URL per line, can be utilised if your sitemap consists solely of web page URLs. For instance:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2115,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/06\/text-sitemap-example.jpg\" alt=\"Simple Text Sitemap Example\" class=\"wp-image-2115\" title=\"Simple Text Sitemap Example\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"html-sitemap-example\">HTML sitemap example<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you run a website, you're probably already familiar with HTML sitemaps. For those not familiar, a HTML sitemap lists all of the other pages on your website in a hierarchical manner. Visitors can use them to find their way around your site, and search engines use them to understand how your site is structured.&nbsp; &nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So why not make the most of it and get your HTML sitemap set up today?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2121,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2022\/06\/html-sitemap-example-agile-1024x456.jpg\" alt=\"HTML Sitemap Example - Agile Digital Sitemap\" class=\"wp-image-2121\" title=\"HTML Sitemap Example - Agile Digital Sitemap\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>There's no real difference between HTML sitemaps for small and large websites. The only real difference is how much effort goes into creating and maintaining them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As a shining example of a well-done HTML sitemap, take a look at the one created by the New York Times: <a href=\"https:\/\/www.nytimes.com\/sitemap\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.nytimes.com\/sitemap\/<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2123,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2022\/06\/html-example-nyt-default-1024x549.jpg\" alt=\"Website sitemap example - NYT HTML Sitemap Index\" class=\"wp-image-2123\" title=\"Website sitemap example - NYT HTML Sitemap Index\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>This massive website has expertly made it easy for its readers to find any article they have ever published, demonstrating the value of a carefully crafted HTML sitemap.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2072,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2022\/06\/sitemap_examples-nyt_html_sitemap-1024x885.png\" alt=\"Website sitemap example - NYT HTML Sitemap Sublevel\" class=\"wp-image-2072\" title=\"Website sitemap example - NYT HTML Sitemap Sublevel\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><a href=\"\/blog\/sitemap-examples\/\" data-type=\"URL\" data-id=\"\/blog\/sitemap-examples\/\">Sitemap examples<\/a> - NYT HTML Sitemap<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"how-do-i-create-a-sitemap-for-my-website\">\u200bHow do I create a sitemap for my website?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are several methods for generating a sitemap for your website. The best approach for you will depend on the architecture of your website. You can opt for an online website sitemap generator, or you could use a sitemap plugin for your content management system. Whichever option you choose, make sure that it's the right fit for your website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"create-a-sitemap-using-an-online-sitemap-generator\">Create a sitemap using an online sitemap generator <\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The best free sitemap generator is probably XML-Sitemaps.com. This website offers a range of options for creating your sitemap, including the ability to create a sitemap for a large website with up to 500 pages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"xml-sitemaps-com\">XML-Sitemaps.com<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You can create both HTML sitemaps and XML sitemaps using <a href=\"https:\/\/www.xml-sitemaps.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.xml-sitemaps.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">XML-Sitemaps.com<\/a>. To do so, follow these simple steps:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Go to https:\/\/www.xml-sitemaps.com\/<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Enter your website URL and press the start button<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Once the process is completed, you will be able to preview and download your sitemaps.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2125,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/06\/image.png\" alt=\"XML Sitemaps download page\" class=\"wp-image-2125\" title=\"XML Sitemaps download page\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Then, you need to add the sitemap.xml file to your web server, ideally in the root folder. Your sitemap URL will then be https:\/\/domain.com\/sitemap.xml. Once you have completed this process, you can <a href=\"#how-do-i-let-google-and-bing-know-about-my-xml-sitemap\">submit your sitemap<\/a> URL to the main search engines.&nbsp; &nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Your HTML sitemap must be integrated into your website using the HTML code you downloaded from xml-sitemaps.com.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"other-online-xml-sitemap-generators\">Other online XML sitemap generators<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Here are some other free tools you can use to create an XML sitemap:&nbsp; &nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"https:\/\/xmlsitemapgenerator.org\/free-online-sitemap-generator.aspx\">https:\/\/xmlsitemapgenerator.org\/free-online-sitemap-generator.aspx<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/smallseotools.com\/xml-sitemap-generator\/\">https:\/\/smallseotools.com\/xml-sitemap-generator\/<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/websiteseochecker.com\/html-sitemap-generator\/\">https:\/\/websiteseochecker.com\/html-sitemap-generator\/<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"screaming-frog\">Screaming Frog<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you are already using Screaming Frog for finding and fixing on-site issues, you probably already know it can also generate your XML sitemap.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If not, simply follow these steps:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Select the \"XML Sitemap\" option from the Sitemaps menu.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>You will see a pop-up where you can customise your sitemap options.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Then click \"Export\".<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":2127,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/06\/screamingfrog-xmlsitemap-popup.jpg\" alt=\"Screaming frog XML Sitemap pop up options\" class=\"wp-image-2127\" title=\"Screaming frog XML Sitemap pop up options\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>More information about how to <a href=\"https:\/\/www.screamingfrog.co.uk\/xml-sitemap-generator\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.screamingfrog.co.uk\/xml-sitemap-generator\/\" rel=\"noreferrer noopener\">create an XML sitemap using Screaming Frog<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"create-a-sitemap-in-word-press-without-a-plugin\">Create a sitemap in WordPress without a plugin<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>WordPress 5.5 brought a new feature that integrated essential XML sitemaps functionality into the core. Nevertheless, we do not recommend its use due to its inflexibility and limited control over the addition or removal of content from your XML sitemaps. Therefore, we suggest referring to the following section on WordPress plugins that we recommend for generating your XML sitemap.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"create-a-sitemap-using-a-word-press-plugin\">Create a sitemap using a WordPress plugin<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You can add a sitemap to your <a href=\"\/blog\/best-tips-secure-wordpress-websites\/\">WordPress website<\/a> using several plugins.\u00a0\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"how-to-create-an-xml-sitemap-for-word-press\">How to create an XML sitemap for WordPress<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Creating an XML sitemap for WordPress is simple.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Most SEO plugins automatically generate XML sitemaps for you if you use them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Yoast and Rank Math are two popular WordPress SEO plugins:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"https:\/\/yoast.com\/help\/xml-sitemaps-in-the-wordpress-seo-plugin\/\" data-type=\"URL\" data-id=\"https:\/\/yoast.com\/help\/xml-sitemaps-in-the-wordpress-seo-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to enable and view the XML sitemap in Yoast SEO<\/a>.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/rankmath.com\/kb\/configure-sitemaps\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/rankmath.com\/kb\/configure-sitemaps\/\" rel=\"noreferrer noopener\">How to configure sitemaps in Rank Math<\/a>.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These plugins have premium options that allow you, for example, to generate video sitemaps.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you need a plugin to generate just an XML sitemap for your website, check out the <a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\" data-type=\"URL\" data-id=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Sitemap Generator<\/a> WordPress plugin.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>WordPress plugins eliminate the need to download and upload files to your server. A WordPress plugin will handle any changes made to your XML sitemap and ping search engines accordingly.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"how-to-create-an-html-sitemap-for-word-press\">How to create an HTML sitemap for WordPress<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you need to create a responsive HTML sitemap for your WordPress site, take a look at the <a href=\"https:\/\/wordpress.org\/plugins\/simple-sitemap\/\" data-type=\"URL\" data-id=\"https:\/\/wordpress.org\/plugins\/simple-sitemap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simple Sitemap plugin<\/a>. It's very easy to use and it gives you a variety of shortcodes that you can use to customise your sitemap page.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an alternative, the FREE version of Rank Math SEO now includes an HTML Sitemap, which you can activate as follows:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Download the&nbsp;latest version of Rank Math Free.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Go to Rank Math &gt; Sitemap Settings and enable HTML Sitemaps<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Include the shortcode on any page you want, whether you use Block Editor, Elementor, Divi, or any other WordPress Page Builder.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>You're all set!<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"wix-sitemap\">Wix Sitemap<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Each Wix site comes with a sitemap index, which contains a list of all the individual sitemaps for that site. Individual sitemaps are made up of information about a specific group of pages on your site. They contain information like page URLs and last revision dates. &nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/support.wix.com\/en\/article\/understanding-your-sites-sitemap-file\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Wix Sitemaps<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"how-do-i-let-google-and-bing-know-about-my-xml-sitemap\">How do I let Google and Bing know about my XML sitemap?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One of the easiest ways to ensure that search engines are aware of your new website is to submit its XML sitemap to their webmaster tools.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here's what you need to do:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"#how-to-create-a-sitemap\">Prepare an XML sitemap<\/a> as explained previously<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Be sure to include the URLs of your website's most important pages<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Submit your sitemap to search engines<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"submit-your-sitemap-to-google\">Submit your sitemap to Google<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Before submitting your sitemap to Google, you must <a href=\"https:\/\/www.bing.com\/webmasters\/about\" data-type=\"URL\" data-id=\"https:\/\/www.bing.com\/webmasters\/about\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for Google Search Console<\/a>, unless you already have an account. After creating your account, you can add and verify your website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Once you have your site added to Google Search Console, access your website property and:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Click on the Sitemaps entry from the left menu<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Enter your sitemap URL and click Submit<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":2133,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2022\/06\/image-2-1024x367.png\" alt=\"Submit your sitemap to Google\" class=\"wp-image-2133\" title=\"Submit your sitemap to Google\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"submit-your-sitemap-to-bing\">Submit your sitemap to Bing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Before submitting your sitemap to Bing, you must <a href=\"https:\/\/www.bing.com\/webmasters\/about\" data-type=\"URL\" data-id=\"https:\/\/www.bing.com\/webmasters\/about\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for Bing Webmaster Tools<\/a>, unless you already have an account. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>After creating your account, you can add your website by either importing it from Google Search Console or adding it manually. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To add your website manually, you will need to prove that you are the owner of the site by either uploading a file to the website's server or adding a meta tag to your code. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This step is necessary to ensure that only the rightful owner of the website has access to the information and analytics provided by the platform.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Once you have your site added to Bing Webmaster tools, access your website property and:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Click on the Sitemaps entry from the left menu<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Click on the \"Submit sitemap\" button<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":2131,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/06\/submit-xmlsitemap-to-bing.png\" alt=\"Submit your sitemap to Bing\" class=\"wp-image-2131\" title=\"Submit your sitemap to Bing\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>A pop up will appear and you can enter your sitemap URL, which will typically be one of these options:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>https:\/\/mycompany.com\/sitemap.xml<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>https:\/\/mycompany.com\/sitemap_index.xml<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"add-sitemap-to-robots-txt-file\">Add sitemap to robots.txt file<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google, Bing, and other major search engines support the sitemap field in robots.txt, so you can also add a reference to your sitemap in your website's robots.txt file. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To do so, simply add a sitemap directive line in your robots.txt.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2132,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/06\/image-1.png\" alt=\"Reference your sitemap in the robots.txt file\" class=\"wp-image-2132\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Here are some things you should know if you're adding a sitemap reference to your website's robots.txt file:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>The value of the sitemap field is case-sensitive.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The sitemap URL must be a fully qualified URL, including the protocol and host, and doesn't have to be URL-encoded.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>You can specify multiple sitemap fields.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"how-to-remove-a-sitemap\">How to remove a sitemap<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"how-to-remove-a-sitemap-in-google-search-console\">How to remove a sitemap in Google Search Console<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In Google Search Console:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Go to the sitemaps menu.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Click on a sitemap file there. This will open another screen with the sitemap details.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Then click on the 3 dots menu on the top right corner and select \"<strong>Remove sitemap<\/strong>\".<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By doing this, Google will stop tracking the sitemap file in Search Console.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/4DwVO7ZP7yY\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/4DwVO7ZP7yY\n<\/div><figcaption class=\"wp-element-caption\">Google Search Central: How to remove a sitemap<\/figcaption><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"how-to-remove-a-sitemap-in-bing-webmaster-tools\">How to remove a sitemap in Bing Webmaster Tools<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In Bing Webmaster Tools:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Go to the sitemaps menu.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Choose one or more sitemap files from there.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Click on the Delete button that appears in the bottom bar.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Confirm the deletion.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":3335,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2023\/08\/image-1024x592.png\" alt=\"How to remove a sitemap in Bing Webmaster Tools\" class=\"wp-image-3335\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Got additional questions about sitemaps? Check out this <a href=\"https:\/\/developers.google.com\/search\/blog\/2008\/01\/sitemaps-faqs\" target=\"_blank\" rel=\"noreferrer noopener\">Google FAQ page on sitemaps<\/a> for answers and insights.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"fun-fact\">Fun Fact<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Did you know? The concept of sitemaps was first introduced by Google in 2005 as a way to help website owners improve their search engine visibility. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Over the years, sitemaps have evolved to become an integral part of <a href=\"\/blog\/zero-click-searches-seo-strategies\/\">SEO strategies<\/a>, providing a roadmap for search engines to navigate and index website content effectively.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"30px\"} -->\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:html -->\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23008502\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ececec\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Sitemaps are not just a technicality; they are your website\u2019s guide to the vast landscape of the internet. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By understanding the types of sitemaps available and how to create them, you empower your website to achieve higher visibility and better rankings on search engines. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, invest in technical SEO, use the power of sitemaps, and watch your business grow.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"51px\"} -->\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:media-text {\"mediaId\":6838,\"mediaLink\":\"\/blog\/technical-seo-optimisation\/top_clutch-co_technical_seo_united_kingdom_2024\/\",\"mediaType\":\"image\",\"mediaWidth\":33} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"\/wp-content\/uploads\/2026\/01\/Top-Clutch-Technical-Seo-United-Kingdom-2026.png\" alt=\"Top Technical SEO Company 2024 - United Kingdom - By Clutch\" class=\"wp-image-3808 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\"} -->\n<p>Our commitment to excellence is showed by our recognition as a top Technical SEO agency in the United Kingdom for 2026.<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:spacer {\"height\":\"51px\"} -->\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:html -->\n<div class=\"cta cta--is-red\"> <a class=\"cta-link\" style=\"background-color: #f42647; text-decoration: none !important;\" href=\"\/services\/seo\/technical-seo\/\" title=\"Check out our Technical SEO services\"> <span class=\"cta-label\">Our Technical SEO services<\/span> <\/a><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:rank-math\/faq-block {\"questions\":[{\"id\":\"faq-question-69aeebafeb27f\",\"title\":\"What is the difference between an XML sitemap and an HTML sitemap?\",\"content\":\"<p>An XML sitemap is a machine-readable file designed for search engine crawlers, listing all important URLs on your site with metadata such as last modification date and priority. An HTML sitemap is a user-facing page that provides a structured, clickable directory of your site's pages to help visitors navigate. Both serve SEO purposes, but XML sitemaps are essential for crawl efficiency whilst HTML sitemaps improve user experience.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebafeb285\",\"title\":\"How often should I update my sitemap?\",\"content\":\"<p>Your XML sitemap should update automatically whenever you publish, modify, or remove content. Most CMS platforms like WordPress handle this through plugins such as Rank Math or Yoast. For large sites with frequent changes, consider using a dynamic sitemap that regenerates on each crawl request rather than a static file.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebafeb286\",\"title\":\"Do I need a sitemap if my site has fewer than 500 pages?\",\"content\":\"<p>Yes. Even small sites benefit from a sitemap because it helps search engines discover new or updated pages faster, signals which pages you consider most important, and ensures orphaned pages (those without internal links) still get crawled. Submitting a sitemap through Google Search Console is a quick win regardless of site size.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebafeb287\",\"title\":\"Can a sitemap help with AI search engine visibility?\",\"content\":\"<p>Indirectly, yes. AI search engines like Google's AI Overviews, ChatGPT, and Perplexity rely on well-indexed, structured content. A sitemap ensures all your authoritative pages are discoverable and indexed, which increases the chance they are surfaced as sources in AI-generated answers.<\/p>\",\"visible\":true},{\"id\":\"faq-question-69aeebafeb288\",\"title\":\"What is the maximum number of URLs allowed in a single sitemap?\",\"content\":\"<p>A single XML sitemap can contain up to 50,000 URLs and must not exceed 50 MB when uncompressed. If your site exceeds these limits, use a sitemap index file that references multiple individual sitemaps. This is standard practice for large e-commerce or content-heavy sites.<\/p>\",\"visible\":true}]} -->\n<div class=\"wp-block-rank-math-faq-block\"><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">What is the difference between an XML sitemap and an HTML sitemap?<\/h3><div class=\"rank-math-answer\"><p>An XML sitemap is a machine-readable file designed for search engine crawlers, listing all important URLs on your site with metadata such as last modification date and priority. An HTML sitemap is a user-facing page that provides a structured, clickable directory of your site's pages to help visitors navigate. Both serve SEO purposes, but XML sitemaps are essential for crawl efficiency whilst HTML sitemaps improve user experience.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">How often should I update my sitemap?<\/h3><div class=\"rank-math-answer\"><p>Your XML sitemap should update automatically whenever you publish, modify, or remove content. Most CMS platforms like WordPress handle this through plugins such as Rank Math or Yoast. For large sites with frequent changes, consider using a dynamic sitemap that regenerates on each crawl request rather than a static file.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Do I need a sitemap if my site has fewer than 500 pages?<\/h3><div class=\"rank-math-answer\"><p>Yes. Even small sites benefit from a sitemap because it helps search engines discover new or updated pages faster, signals which pages you consider most important, and ensures orphaned pages (those without internal links) still get crawled. Submitting a sitemap through Google Search Console is a quick win regardless of site size.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Can a sitemap help with AI search engine visibility?<\/h3><div class=\"rank-math-answer\"><p>Indirectly, yes. AI search engines like Google's AI Overviews, ChatGPT, and Perplexity rely on well-indexed, structured content. A sitemap ensures all your authoritative pages are discoverable and indexed, which increases the chance they are surfaced as sources in AI-generated answers.<\/p><\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">What is the maximum number of URLs allowed in a single sitemap?<\/h3><div class=\"rank-math-answer\"><p>A single XML sitemap can contain up to 50,000 URLs and must not exceed 50 MB when uncompressed. If your site exceeds these limits, use a sitemap index file that references multiple individual sitemaps. This is standard practice for large e-commerce or content-heavy sites.<\/p><\/div><\/div><\/div>\n<!-- \/wp:rank-math\/faq-block -->","post_title":"Sitemap Examples: 5 Ways to Perfect Your Sitemaps and Boost SEO","post_excerpt":"This article provides examples of different types of sitemaps and explains how you can create and submit an XML sitemap in less than 10 minutes.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sitemap-examples","to_ping":"","pinged":"","post_modified":"2026-05-02 22:35:33","post_modified_gmt":"2026-05-02 20:35:33","post_content_filtered":"","post_parent":0,"guid":"\/?post_type=blog&#038;p=2067","menu_order":183,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":3244,"post_author":"11","post_date":"2022-05-06 13:56:00","post_date_gmt":"2022-05-06 13:56:00","post_content":"<!-- wp:paragraph -->\n<p>Technical SEO is the backbone of your website's visibility and long-term search performance. For small businesses, getting the technical details right opens the door to stronger organic rankings, faster site experience, and a competitive edge.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before jumping in, make sure you check out our <strong><a href=\"\/blog\/technical-seo-framework-professional-services\/\">Complete Technical SEO Framework for Professional Services<\/a><\/strong>. You may also want to work through our <a href=\"\/blog\/website-audit-checklist\/\">website audit checklist<\/a> to get a clear picture of where your site stands today.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3245,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2023\/08\/technical-seo-optimisation-hero-image-1024x703.jpg\" alt=\"Technical SEO optimisation\" class=\"wp-image-3245\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:rank-math\/toc-block {\"title\":\"In this article\",\"headings\":[{\"key\":\"c480e1a6-97a3-4b5b-9364-0dbb7c0106d8\",\"content\":\"What is Technical SEO?\",\"level\":2,\"link\":\"#what-is-technical-seo-and-its-importance-for-small-businesses\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"fe0b7dfd-d7bc-4e1d-b5b2-14dc9cb5f1ca\",\"content\":\"Common Technical SEO Issues\",\"level\":2,\"link\":\"#common-technical-seo-issues-impacting-search-rankings\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"9254a0d0-5d1d-4d16-b189-bcce379733e0\",\"content\":\"1. Slow Page Speed\",\"level\":3,\"link\":\"#1-poor-website-loading-speed\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"febdcb91-f63d-423b-aa63-bc508d992e95\",\"content\":\"2. Mobile Usability\",\"level\":3,\"link\":\"#2-poor-mobile-experience\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"99994ed2-9c4f-4d74-bd96-b8d7963df23b\",\"content\":\"3. Duplicate Content and Canonicalisation\",\"level\":3,\"link\":\"#3-content-duplication\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"ff311bbd-9945-41d2-ae2d-ce2ffaf24e7b\",\"content\":\"4. Broken Links and Errors\",\"level\":3,\"link\":\"#4-broken-links\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"5a744602-be6f-4db1-a3c6-35b22323623a\",\"content\":\"5. Server and Security Issues\",\"level\":3,\"link\":\"#5-server-errors\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"b0ec18dd-a152-42a4-a5b0-dbf14bae3a3a\",\"content\":\"Updated Technical SEO Best Practices\",\"level\":2,\"link\":\"#technical-seo-best-practices\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"09239031-3632-4049-9510-cd1289c80b68\",\"content\":\"1. Consistent Domains & URLs\",\"level\":3,\"link\":\"#1-be-consistent-with-your-domain-and-url-structure\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"193cec08-ae9d-4d14-8132-6ed3d74749bf\",\"content\":\"2. Clear Site Structure\",\"level\":3,\"link\":\"#2-review-website-structure-and-navigation\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"b3b9322d-e327-45e3-bf1e-cbf53d306cbe\",\"content\":\"3. Make Your Site Accessible to Search Engines\",\"level\":3,\"link\":\"#3-make-your-site-accessible-to-search-engines\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"8ae1d064-8a95-49d9-9bcf-c5073fe518ae\",\"content\":\"4. Fix Broken Links\",\"level\":3,\"link\":\"#4-fix-broken-links\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a2920c2d-51d1-4ebe-ae66-af32d5a988fd\",\"content\":\"5. Select Adequate Keywords\",\"level\":3,\"link\":\"#5-select-adequate-keywords\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"3681b2cd-9491-41c4-be98-2e4696d0e9ac\",\"content\":\"6. Remove Duplicate Content\",\"level\":3,\"link\":\"#6-remove-duplicate-content\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"f3a83163-7da1-47ab-a041-313a732bba49\",\"content\":\"7. Ensure a Responsive Website\",\"level\":3,\"link\":\"#7-ensure-a-responsive-website\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"6203fd2a-ff12-4267-aeed-9751a6586c70\",\"content\":\"8. Optimise Images\",\"level\":3,\"link\":\"#8-optimise-images\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"790d4819-9861-4372-8118-c7e4a8ed097d\",\"content\":\"9. Enhance your Core Web Vitals\",\"level\":3,\"link\":\"#9-enhance-your-core-web-vitals\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"2b0b7ee4-0662-43f4-aa1b-126a5a5b7b6b\",\"content\":\"10. Utilise Schema Markup and Rich Snippets\",\"level\":3,\"link\":\"#10-utilise-schema-markup-and-rich-snippets\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"984dbbe2-515c-4d3d-9ac3-2f02d420a9cf\",\"content\":\"11. Ensure your website is secure\",\"level\":3,\"link\":\"#11-ensure-your-website-is-secure\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a1b2c3d4-e5f6-7890-abcd-ef1234567890\",\"content\":\"Structured Data & AI Search Visibility\",\"level\":2,\"link\":\"#structured-data-ai-search-visibility\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"6ecb8459-e626-4de3-9c81-439f62fe2830\",\"content\":\"Essential Technical SEO Tools\",\"level\":2,\"link\":\"#essential-tools-for-technical-seo\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"8fd79333-5e94-4407-837c-470ed9fb0b56\",\"content\":\"Conclusion\",\"level\":2,\"link\":\"#conclusion\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"c4942714-e45d-4a13-ba82-fd9f72016c7f\",\"content\":\"How Agile can help\",\"level\":2,\"link\":\"#how-agile-can-help\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"b2c3d4e5-f6a7-8901-bcde-f12345678901\",\"content\":\"Frequently Asked Questions\",\"level\":2,\"link\":\"#frequently-asked-questions\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true}],\"listStyle\":\"ul\"} -->\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>In this article<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-technical-seo-and-its-importance-for-small-businesses\">What is Technical SEO?<\/a><\/li><li class=\"\"><a href=\"#common-technical-seo-issues-impacting-search-rankings\">Common Technical SEO Issues<\/a><ul><li class=\"\"><a href=\"#1-poor-website-loading-speed\">1. Slow Page Speed<\/a><\/li><li class=\"\"><a href=\"#2-poor-mobile-experience\">2. Mobile Usability<\/a><\/li><li class=\"\"><a href=\"#3-content-duplication\">3. Duplicate Content and Canonicalisation<\/a><\/li><li class=\"\"><a href=\"#4-broken-links\">4. Broken Links and Errors<\/a><\/li><li class=\"\"><a href=\"#5-server-errors\">5. Server and Security Issues<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#technical-seo-best-practices\">Updated Technical SEO Best Practices<\/a><ul><li class=\"\"><a href=\"#1-be-consistent-with-your-domain-and-url-structure\">1. Consistent Domains &amp; URLs<\/a><\/li><li class=\"\"><a href=\"#2-review-website-structure-and-navigation\">2. Clear Site Structure<\/a><\/li><li class=\"\"><a href=\"#3-make-your-site-accessible-to-search-engines\">3. Make Your Site Accessible to Search Engines<\/a><\/li><li class=\"\"><a href=\"#4-fix-broken-links\">4. Fix Broken Links<\/a><\/li><li class=\"\"><a href=\"#5-select-adequate-keywords\">5. Select Adequate Keywords<\/a><\/li><li class=\"\"><a href=\"#6-remove-duplicate-content\">6. Remove Duplicate Content<\/a><\/li><li class=\"\"><a href=\"#7-ensure-a-responsive-website\">7. Ensure a Responsive Website<\/a><\/li><li class=\"\"><a href=\"#8-optimise-images\">8. Optimise Images<\/a><\/li><li class=\"\"><a href=\"#9-enhance-your-core-web-vitals\">9. Enhance your Core Web Vitals<\/a><\/li><li class=\"\"><a href=\"#10-utilise-schema-markup-and-rich-snippets\">10. Utilise Schema Markup and Rich Snippets<\/a><\/li><li class=\"\"><a href=\"#11-ensure-your-website-is-secure\">11. Ensure your website is secure<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#structured-data-ai-search-visibility\">Structured Data &amp; AI Search Visibility<\/a><\/li><li class=\"\"><a href=\"#essential-tools-for-technical-seo\">Essential Technical SEO Tools<\/a><\/li><li class=\"\"><a href=\"#conclusion\">Conclusion<\/a><\/li><li class=\"\"><a href=\"#how-agile-can-help\">How Agile can help<\/a><\/li><li class=\"\"><a href=\"#frequently-asked-questions\">Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<!-- \/wp:rank-math\/toc-block -->\n\n<!-- wp:spacer {\"height\":\"25px\"} -->\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"what-is-technical-seo-and-its-importance-for-small-businesses\">What is Technical SEO?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Technical SEO involves optimising your website's infrastructure so search engines can easily crawl, index, and understand your pages. When done properly, it ensures your content and backlinks can deliver their full impact.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For small businesses, ensuring a well-optimised site can mean the difference between ranking high in search engine results or being buried by competitors. <a href=\"\/services\/seo\/technical-seo\/\">Technical SEO<\/a> is not just for large enterprises - getting it right can provide smaller sites with an important competitive advantage.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":1991,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2022\/05\/image-8-1024x220.png\" alt=\"Technical SEO optimisation\" class=\"wp-image-1991\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"common-technical-seo-issues-impacting-search-rankings\">Common Technical SEO Issues<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The following are some common technical SEO issues that can negatively affect a website's search engine ranking, with steps for ensuring your website is technically optimised:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"1-poor-website-loading-speed\">1. Slow Page Speed<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A sluggish website frustrates users and suffers in search rankings. Regularly test your site with tools like <a href=\"https:\/\/pagespeed.web.dev\/\" data-type=\"URL\" data-id=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> and GTmetrix. Address slow server response, unoptimised images, and render-blocking scripts. For a thorough breakdown of what performance means for your site and business, read our <a href=\"\/blog\/website-performance-b2b-guide\/\">website performance guide<\/a>. Consider upgrading your hosting if your site consistently loads slowly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":1992,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2022\/05\/image-9.png\" alt=\"Google Page Speed Test\" class=\"wp-image-1992\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>You can use these tools to get reports about areas where you can improve your web performance.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you own a WordPress website, ensuring it runs on the latest version is essential. As WordPress consistently introduces new features and enhances security, <a href=\"\/blog\/best-tips-secure-wordpress-websites\/\">keeping your site updated<\/a> becomes important. Updating your WordPress site is a straightforward process but we recommend hiring an <a href=\"\/services\/wordpress-development\/\">experienced WordPress Agency<\/a> to handle it on your behalf.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"2-poor-mobile-experience\">2. Mobile Usability<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Most web traffic is now mobile. Your site must be fully responsive and fast on all devices. Use Google's Mobile-Friendly Test to spot and correct problems. Implement responsive design, avoid intrusive interstitials, and optimise touch elements.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":1993,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"\/wp-content\/uploads\/2022\/05\/image-10-1024x194.png\" alt=\"Google Mobile Friendly Test\" class=\"wp-image-1993\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"3-content-duplication\">3. Duplicate Content and Canonicalisation<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Duplicate content can arise from multiple URL variations (e.g., www vs non-www, HTTP vs HTTPS) or similar content blocks across your site. Always:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Pick a preferred domain version (e.g.,&nbsp;<a href=\"https:\/\/www.yoursite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.yoursite.com<\/a>), enforce it with 301 redirects, and set the canonical domain in Google Search Console.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use canonical tags to signal the authoritative page version.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Audit for repeated content and consolidate similar pages.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"4-broken-links\">4. Broken Links and Errors<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Broken links hinder both user journey and search crawling. Audit routinely with Screaming Frog or Google Search Console, and fix or remove broken links promptly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"5-server-errors\">5. Server and Security Issues<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Website downtime and security vulnerabilities damage search visibility. Ensure your hosting is stable, use HTTPS throughout, and maintain updated plugins and themes. Schedule regular security scans and back up your website at least weekly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"\/blog\/fix-google-search-console-errors\",\"type\":\"wp-embed\",\"providerNameSlug\":\"agile-digital-agency\"} -->\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-agile-digital-agency wp-block-embed-agile-digital-agency\"><div class=\"wp-block-embed__wrapper\">\n\/blog\/fix-google-search-console-errors\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"technical-seo-best-practices\">Updated Technical SEO Best Practices<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Here are key steps for ensuring your website is technically optimised:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"1-be-consistent-with-your-domain-and-url-structure\">1. Consistent Domains &amp; URLs<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Decide on a single version of your domain and ensure all others redirect to it. Use only lowercase in URLs, hyphens to separate words, and keep them concise and descriptive.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"2-review-website-structure-and-navigation\">2. Clear Site Structure<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Map out an intuitive hierarchy using logical categories and internal links. Ensure every page is accessible within three clicks from the homepage.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3697,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2024\/01\/image.png\" alt=\"Clear website hierarchy and navigation is critical for user experience\" class=\"wp-image-3697\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"3-make-your-site-accessible-to-search-engines\">3. Make Your Site Accessible to Search Engines<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Maintain an up-to-date robots.txt file to manage crawler access.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Submit sitemaps to Google Search Console and Bing Webmaster Tools.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Check <a href=\"\/blog\/seo-indexing\/\">indexing<\/a> status and address any discovered issues in Search Console.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Read also<\/strong> <a href=\"\/blog\/sitemap-examples\/\">How to submit your sitemap to Google and other search engines.<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"4-fix-broken-links\">4. Fix Broken Links<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Using website crawlers like <a href=\"\/blog\/best-seo-tools-small-businesses\/#screaming-frog\">Screaming Frog<\/a> or <a href=\"https:\/\/home.snafu.de\/tilman\/xenulink.html\" target=\"_blank\" rel=\"noreferrer noopener\">Xenu<\/a> can help small businesses identify and fix broken links promptly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"5-select-adequate-keywords\">5. Select Adequate Keywords<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Keyword research is important for SEO success. <a href=\"\/blog\/keyword-research\/\">Use relevant keywords and phrases<\/a> strategically in your website's content and titles to attract targeted organic traffic.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"6-remove-duplicate-content\">6. Remove Duplicate Content<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Identify and remove duplicate content to avoid SEO penalties. Regularly audit your website for duplication issues and take corrective actions promptly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"7-ensure-a-responsive-website\">7. Ensure a Responsive Website<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In a mobile-centric era, optimising your website for mobile devices is no longer optional but imperative. A mobile-friendly site is the cornerstone of mobile search engine ranking success. <strong>Google's mobile-first indexing prioritises mobile-optimised sites<\/strong>, making mobile optimisation non-negotiable for SEO success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2987,\"width\":\"287px\",\"height\":\"269px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"\/wp-content\/uploads\/2023\/05\/archived_3Lyi07zgZzWl0U7Gq0ZwmqgEqsv2ir8-o3ky6eijHDFMzCoYFS.png\" alt=\"Optimising your website for mobile devices is no longer optional but imperative\" class=\"wp-image-2987\" style=\"width:287px;height:269px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"8-optimise-images\">8. Optimise Images<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=\"\/blog\/how-to-optimise-images-for-visual-search\/\">Optimising images<\/a> is essential for faster loading times. Use compressed and appropriately sized images while incorporating relevant keywords in file names, alt text, and title tags to improve search engine visibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tools like <a href=\"https:\/\/www.iloveimg.com\" target=\"_blank\" rel=\"noreferrer noopener\">iloveimg.com<\/a> can be important in properly optimising photos. Take into consideration adopting new image formats like WebP or AVIF, and establish an image CDN (Content Delivery Network) to further optimise performance.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Bonus<\/strong>: If you are interested in learning how to use images to drive more traffic to your website or improve screen reader accessibility, you should listen to this insightful Search Off the Record podcast. In it, you will find out about Googlebot's frequency of image crawling, how to improve page visibility through image search, and how to optimise alt text for better image accessibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:html -->\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24599523\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ececec\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p><strong>Read also:<\/strong> <a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/decision-tree\/\" target=\"_blank\" rel=\"noreferrer noopener\">W3C - How to use the&nbsp;<code>alt<\/code>&nbsp;attribute of the&nbsp;<code>IMG<\/code>&nbsp;element in various situations<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"9-enhance-your-core-web-vitals\">9. Enhance your Core Web Vitals<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Core Web Vitals are Google's page-experience signals that directly influence search rankings. The three current metrics you need to hit in 2026 are:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Largest Contentful Paint (LCP)<\/strong> - how quickly your page's main content renders. Target: \u22642.5 seconds.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Interaction to Next Paint (INP)<\/strong> - how fast your page responds to every user interaction: clicks, taps, and key presses. Target: \u2264200ms. INP replaced First Input Delay (FID) in March 2024 and is a stricter, more complete measure of interactivity across the full page lifecycle.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Cumulative Layout Shift (CLS)<\/strong> - visual stability as the page loads. Target: \u22640.1.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>For a full breakdown of what drives each metric and step-by-step fixes, read our <a href=\"\/blog\/core-web-vitals-explained\/\">Core Web Vitals explained guide<\/a>. If you run a B2B site, our <a href=\"\/blog\/website-performance-b2b-guide\/\">website performance guide for B2B businesses<\/a> goes deeper on the optimisations that matter most for professional services websites.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\n<p>We haven't experienced any drop on the website traffic, on the contrary the organic traffic increased, the quality of leads has improved as well. Web core vitals reached the score of 99 out of max 100.<\/p>\n<!-- \/wp:paragraph --><cite>Marketing Director - Software Solutions Company in Germany<\/cite><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"10-utilise-schema-markup-and-rich-snippets\">10. Utilise Schema Markup and Rich Snippets<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Schema markup is structured data - added to your pages in JSON-LD format - that tells search engines and AI engines exactly what your content <em>means<\/em>, not just what it says. In 2026, it serves a dual purpose: generating rich snippets in traditional search results and helping AI platforms (Google AI Overviews, ChatGPT, Perplexity) correctly understand, attribute, and cite your business.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Schema markup provides structured information that search engines use to generate rich snippets - displayed directly in results with star ratings, FAQs, prices, and more - significantly increasing click-through rates and organic traffic.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To generate schema markup without writing code, use the&nbsp;<a href=\"https:\/\/technicalseo.com\/tools\/schema-markup-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Merkle Schema Markup Generator<\/a>&nbsp;and fill out the fields with your information. Rank Math Pro also includes a built-in Schema module that handles the most common types automatically.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"25px\"} -->\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:html -->\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22706420\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ececec\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:spacer {\"height\":\"25px\"} -->\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>Small businesses can use schema markup to highlight product information, reviews, events, services, and FAQs. This enhanced presentation in search results increases the chances of attracting user attention - and of being picked up by AI search engines as a credible source. For the full picture on how structured data feeds AI search visibility, see our dedicated guide: <a href=\"\/blog\/ai-search-website-structure\/\">how to structure your website for AI search<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":2989,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"\/wp-content\/uploads\/2023\/05\/test-rich-results-google.jpg\" alt=\"Rich snippet tool Google\" class=\"wp-image-2989\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Rich snippets provide users with more context about the content before they click, which consistently delivers higher click-through rates. Use Google's Rich Results Test to confirm your schema is rendering correctly after implementation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"11-ensure-your-website-is-secure\">11. Ensure your website is secure<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search engines are increasingly prioritising secure websites. This means using HTTPS and implementing security measures such as firewalls and malware scans.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"\/services\/wordpress-development\/\",\"type\":\"wp-embed\",\"providerNameSlug\":\"agile-digital-agency\"} -->\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-agile-digital-agency wp-block-embed-agile-digital-agency\"><div class=\"wp-block-embed__wrapper\">\n\/services\/wordpress-development\/\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"structured-data-ai-search-visibility\">Structured Data &amp; AI Search Visibility<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In 2026, how AI search engines find and cite your business has become a core part of any technical SEO strategy. Google AI Overviews, ChatGPT's browsing feature, and Perplexity all rely on the same signals - structured data, clear site architecture, and fast accessible pages - to decide which sources to surface in their responses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The highest-impact schema types for small businesses are:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Organization<\/strong> - name, address, phone, logo, and social profiles, so AI engines can correctly attribute your brand<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>LocalBusiness<\/strong> - NAP details, opening hours, and service area<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>FAQPage<\/strong> - question-and-answer pairs that AI systems frequently pull verbatim into their responses<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Article \/ BlogPosting<\/strong> - authorship, publish date, and headline for editorial content, establishing freshness and authority<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Service<\/strong> - what you offer, geographic coverage, and pricing structure<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Here is a minimal JSON-LD example you can add inside a <code>&lt;script type=\"application\/ld+json\"&gt;<\/code> tag in your page <code>&lt;head&gt;<\/code> (or paste into Rank Math's Custom Schema field):<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:code -->\n<pre class=\"wp-block-code\"><code>{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"LocalBusiness\",\n  \"name\": \"Your Business Name\",\n  \"url\": \"https:\/\/www.yourdomain.co.uk\",\n  \"telephone\": \"+44 20 1234 5678\",\n  \"address\": {\n    \"@type\": \"PostalAddress\",\n    \"streetAddress\": \"123 High Street\",\n    \"addressLocality\": \"London\",\n    \"postalCode\": \"EC1A 1BB\",\n    \"addressCountry\": \"GB\"\n  },\n  \"openingHoursSpecification\": [\n    {\n      \"@type\": \"OpeningHoursSpecification\",\n      \"dayOfWeek\": [\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\"],\n      \"opens\": \"09:00\",\n      \"closes\": \"17:30\"\n    }\n  ]\n}<\/code><\/pre>\n<!-- \/wp:code -->\n\n<!-- wp:paragraph -->\n<p>After adding schema, validate with <a href=\"https:\/\/validator.schema.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schema.org's validator<\/a> and Google's Rich Results Test. For a full strategy on structuring your site for maximum AI visibility, read our dedicated guide: <a href=\"\/blog\/ai-search-website-structure\/\">how to structure your website for AI search<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"essential-tools-for-technical-seo\">Essential&nbsp;Technical SEO Tools<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Technical SEO can be complex, but several tools can help small businesses identify and fix issues efficiently:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Screaming Frog:<\/strong> A powerful tool for conducting website audits, identifying broken links, and analysing site structure.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Google Search Console:<\/strong> A free tool that helps monitor indexing status, search performance, and crawl issues.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>PageSpeed Insights:<\/strong> A tool by Google that analyses page speed and provides actionable recommendations - including Core Web Vitals scores - for improving load times.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>GTmetrix:<\/strong> A detailed performance analysis tool to help track and improve page speed and overall site performance.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Google's Rich Results Test:<\/strong> Validates your schema markup and confirms whether your pages are eligible for rich snippets in search results.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Using these tools regularly can help you stay on top of technical issues that could affect your search rankings. To make the most of them, work through our <a href=\"\/blog\/website-audit-checklist\/\">website audit checklist<\/a> - it maps each check to the right tool and helps you prioritise what to fix first.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Read also:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><a href=\"\/blog\/best-seo-tools-small-businesses\/#essential-seo-tools-for-small-businesses\">Essential SEO Tools for Small Businesses<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"\/blog\/free-ai-tools-to-boost-seo\/#top-free-ai-powered-keyword-research-tools\">Top FREE AI-Powered Keyword Research Tools<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>By prioritising these technical SEO updates, small businesses can significantly boost online visibility, engage visitors more effectively, and outperform local competitors. In 2026, a strong technical foundation covers not just crawlability and speed, but structured data that bridges the gap between your site and AI-powered search experiences.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Regular technical audits, backed by the latest <a href=\"\/blog\/seo-trends\/\">SEO trends<\/a>, will keep your website future-proof and search-friendly. Start with our <a href=\"\/blog\/website-audit-checklist\/\">website audit checklist<\/a> to prioritise the changes that will have the biggest impact, and partner with a reputable technical SEO agency if you need guidance for more complex situations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"25px\"} -->\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:html -->\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/AgileDigital\/seo-audit-worksheet-for-small-businesses\" title=\"SEO Audit Worksheet for small businesses\" target=\"_blank\" rel=\"noopener\">SEO Audit Worksheet for small businesses<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/AgileDigital\" target=\"_blank\" rel=\"noopener\">Agile Digital<\/a><\/strong> <\/div>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"how-agile-can-help\">How Agile can help<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"25px\"} -->\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:media-text {\"mediaId\":6838,\"mediaLink\":\"\/blog\/technical-seo-optimisation\/top_clutch-co_technical_seo_united_kingdom_2024\/\",\"mediaType\":\"image\",\"mediaWidth\":33} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"\/wp-content\/uploads\/2026\/01\/Top-Clutch-Technical-Seo-United-Kingdom-2026.png\" alt=\"Top Technical SEO Company 2026 - United Kingdom - By Clutch\" class=\"wp-image-3808 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\"} -->\n<p>Our commitment to excellence is showed by our recognition as a top Technical SEO agency in the United Kingdom for 2026.<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p>Partner with us today, and, together, we can help you achieve greatness and secure a prominent position at the top of search engine rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"56px\"} -->\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:html -->\n<div class=\"cta cta--is-red\"> <a class=\"cta-link\" style=\"background-color: #f42647; text-decoration: none !important;\" href=\"\/services\/seo\/technical-seo\/\" title=\"Explore Our Technical SEO services\"> <span class=\"cta-label\">Explore Our Technical SEO services<\/span> <\/a><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:rank-math\/faq-block {\"questions\":[{\"id\":\"faq-question-3244a\",\"title\":\"Do I need a developer to handle technical SEO, or can I do it myself?\",\"content\":\"Many technical SEO tasks are manageable without a developer, especially on WordPress. Tools like Rank Math and Yoast handle sitemaps, schema markup, and canonical tags through a user-friendly interface, and Google Search Console lets you spot and fix indexing issues for free. More complex tasks - Core Web Vitals optimisation, JavaScript rendering issues, or server configuration - typically need a developer or a specialist agency. A good starting point is to run through a \\u003ca href=\\\"\/blog\/website-audit-checklist\/\\\"\\u003ewebsite audit checklist\\u003c\/a\\u003e to identify which issues you can tackle yourself and which require expert help.\",\"visible\":true},{\"id\":\"faq-question-3244b\",\"title\":\"How do Core Web Vitals affect my website's ranking on Google?\",\"content\":\"Core Web Vitals are a confirmed Google ranking factor, part of the page experience signal. Google measures three metrics: LCP (loading speed, target \u22642.5s), INP (interactivity, target \u2264200ms - this replaced First Input Delay in March 2024), and CLS (visual stability, target \u22640.1). Pages that pass all three thresholds are eligible for a ranking boost over comparable pages that do not. You can check your scores in Google Search Console under Core Web Vitals, or with PageSpeed Insights. Our \\u003ca href=\\\"\/blog\/core-web-vitals-explained\/\\\"\\u003eCore Web Vitals guide\\u003c\/a\\u003e explains exactly what drives each metric and how to fix common issues.\",\"visible\":true},{\"id\":\"faq-question-3244c\",\"title\":\"What is schema markup and does my small business really need it?\",\"content\":\"Schema markup is structured data code (typically JSON-LD) added to your website so search engines and AI assistants understand your content precisely - not just the words, but what they mean. For a small business, it means Google can show your opening hours, star ratings, and services directly in search results, and AI engines like ChatGPT and Perplexity are more likely to cite you as a source. In 2026, with AI search growing rapidly, schema markup has moved from a nice-to-have to an essential. Rank Math Pro generates the most common schema types automatically, so you do not need to write any code.\",\"visible\":true}]} -->\n<div class=\"wp-block-rank-math-faq-block\"><!-- wp:rank-math\/faq-item {\"id\":\"faq-question-3244a\",\"title\":\"Do I need a developer to handle technical SEO, or can I do it myself?\"} -->\n<div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\" id=\"faq-question-3244a\">Do I need a developer to handle technical SEO, or can I do it myself?<\/h3><div class=\"rank-math-answer\"><p>Many technical SEO tasks are manageable without a developer, especially on WordPress. Tools like Rank Math and Yoast handle sitemaps, schema markup, and canonical tags through a user-friendly interface, and Google Search Console lets you spot and fix indexing issues for free. More complex tasks - Core Web Vitals optimisation, JavaScript rendering issues, or server configuration - typically need a developer or a specialist agency. A good starting point is to run through a <a href=\"\/blog\/website-audit-checklist\/\">website audit checklist<\/a> to identify which issues you can tackle yourself and which require expert help.<\/p><\/div><\/div>\n<!-- \/wp:rank-math\/faq-item -->\n\n<!-- wp:rank-math\/faq-item {\"id\":\"faq-question-3244b\",\"title\":\"How do Core Web Vitals affect my website's ranking on Google?\"} -->\n<div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\" id=\"faq-question-3244b\">How do Core Web Vitals affect my website's ranking on Google?<\/h3><div class=\"rank-math-answer\"><p>Core Web Vitals are a confirmed Google ranking factor, part of the page experience signal. Google measures three metrics: LCP (loading speed, target \u22642.5s), INP (interactivity, target \u2264200ms - this replaced First Input Delay in March 2024), and CLS (visual stability, target \u22640.1). Pages that pass all three thresholds are eligible for a ranking boost over comparable pages that do not. You can check your scores in Google Search Console under Core Web Vitals, or with PageSpeed Insights. Our <a href=\"\/blog\/core-web-vitals-explained\/\">Core Web Vitals guide<\/a> explains exactly what drives each metric and how to fix common issues.<\/p><\/div><\/div>\n<!-- \/wp:rank-math\/faq-item -->\n\n<!-- wp:rank-math\/faq-item {\"id\":\"faq-question-3244c\",\"title\":\"What is schema markup and does my small business really need it?\"} -->\n<div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\" id=\"faq-question-3244c\">What is schema markup and does my small business really need it?<\/h3><div class=\"rank-math-answer\"><p>Schema markup is structured data code (typically JSON-LD) added to your website so search engines and AI assistants understand your content precisely - not just the words, but what they mean. For a small business, it means Google can show your opening hours, star ratings, and services directly in search results, and AI engines like ChatGPT and Perplexity are more likely to cite you as a source. In 2026, with AI search growing rapidly, schema markup has moved from a nice-to-have to an essential. Rank Math Pro generates the most common schema types automatically, so you do not need to write any code.<\/p><\/div><\/div>\n<!-- \/wp:rank-math\/faq-item --><\/div>\n<!-- \/wp:rank-math\/faq-block -->\n\n<!-- wp:group {\"style\":{\"color\":{\"background\":\"#f4f0fb\"},\"spacing\":{\"padding\":{\"top\":\"var:preset|spacing|40\",\"right\":\"var:preset|spacing|50\",\"bottom\":\"var:preset|spacing|40\",\"left\":\"var:preset|spacing|50\"},\"margin\":{\"top\":\"var:preset|spacing|60\"}}},\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\" style=\"background-color:#f4f0fb;margin-top:3rem;padding:2rem\">\n<!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"1.15rem\",\"fontStyle\":\"normal\",\"fontWeight\":\"600\"}}} -->\n<h3 style=\"font-size:1.15rem;font-weight:600\">Want to know exactly where your technical SEO stands?<\/h3>\n<!-- \/wp:heading -->\n<!-- wp:paragraph -->\n<p>Our SEO &amp; AI Visibility Audit scores your site across 8 dimensions - Technical SEO, Core Web Vitals, structured data, AI visibility and more. You get a detailed report, a prioritised action plan, and an Excel file in a week.<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:paragraph -->\n<p><a href=\"\/services\/seo\/seo-audit\/\"><strong>See the SEO Visibility Programme \u2192<\/strong><\/a><\/p>\n<!-- \/wp:paragraph -->\n<\/div>\n<!-- \/wp:group -->\n","post_title":"Technical SEO Optimisation: An Up-to-Date Guide for Small Businesses [2026]","post_excerpt":"Master Technical SEO essentials for small professional services firms: diagnose slow speeds, mobile issues, duplicates, and more with proven fixes and free tools for better rankings and UX. Read now!","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"technical-seo-optimisation","to_ping":"","pinged":"","post_modified":"2026-07-30 08:25:35","post_modified_gmt":"2026-07-30 07:25:35","post_content_filtered":"","post_parent":0,"guid":"\/?post_type=blog&#038;p=3244","menu_order":179,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":8633,"post_author":"11","post_date":"2026-08-14 09:00:00","post_date_gmt":"2026-08-14 09:00:00","post_content":"<!-- wp:paragraph -->\n<p>\"We should be visible in AI search\" has become one of the most common instructions handed to marketing teams - and one of the least defined. Ask what it means numerically and the room usually goes quiet. Everyone agrees it matters; almost nobody can say what \"it\" is.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Search rankings never had this problem. A ranking had a position: you were third for a keyword, or eleventh, and everyone could see it. AI answers feel different - an answer either mentions you or it doesn't, the same question can produce different answers on different days, and there is no results page to point at. So AI visibility has acquired a reputation for being unmeasurable. It isn't. It just needs a defined measure - which is what an AI Visibility Score is.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:rank-math\/toc-block {\"title\":\"In this article:\",\"headings\":[{\"key\":\"definition\",\"title\":\"What is an AI Visibility Score?\",\"anchor\":\"what-is-an-ai-visibility-score\",\"isUpdated\":true,\"disable\":false},{\"key\":\"built-from\",\"title\":\"What the score is built from\",\"anchor\":\"what-the-score-is-built-from\",\"isUpdated\":true,\"disable\":false},{\"key\":\"real-example\",\"title\":\"What a real AI Visibility Score looks like\",\"anchor\":\"what-a-real-ai-visibility-score-looks-like\",\"isUpdated\":true,\"disable\":false},{\"key\":\"what-moves\",\"title\":\"What moves the score\",\"anchor\":\"what-moves-an-ai-visibility-score\",\"isUpdated\":true,\"disable\":false},{\"key\":\"limits\",\"title\":\"What the score can't tell you\",\"anchor\":\"what-the-score-cant-tell-you\",\"isUpdated\":true,\"disable\":false},{\"key\":\"get-yours\",\"title\":\"How to get yours\",\"anchor\":\"how-to-get-your-ai-visibility-score\",\"isUpdated\":true,\"disable\":false},{\"key\":\"faq-avs\",\"title\":\"FAQ\",\"anchor\":\"faq\",\"isUpdated\":true,\"disable\":false}]} -->\n<div class=\"wp-block-rank-math-toc-block\"><h2>In this article:<\/h2><nav><ul>\n<li><a href=\"#what-is-an-ai-visibility-score\">What is an AI Visibility Score?<\/a><\/li>\n<li><a href=\"#what-the-score-is-built-from\">What the score is built from<\/a><\/li>\n<li><a href=\"#what-a-real-ai-visibility-score-looks-like\">What a real AI Visibility Score looks like<\/a><\/li>\n<li><a href=\"#what-moves-an-ai-visibility-score\">What moves the score<\/a><\/li>\n<li><a href=\"#what-the-score-cant-tell-you\">What the score can't tell you<\/a><\/li>\n<li><a href=\"#how-to-get-your-ai-visibility-score\">How to get yours<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul><\/nav><\/div>\n<!-- \/wp:rank-math\/toc-block -->\n\n<!-- wp:heading {\"level\":2,\"anchor\":\"what-is-an-ai-visibility-score\"} -->\n<h2 class=\"wp-block-heading\" id=\"what-is-an-ai-visibility-score\">What is an AI Visibility Score?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:group {\"style\":{\"color\":{\"background\":\"#f4f0fb\"},\"spacing\":{\"padding\":{\"top\":\"var:preset|spacing|40\",\"right\":\"var:preset|spacing|50\",\"bottom\":\"var:preset|spacing|40\",\"left\":\"var:preset|spacing|50\"}}},\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\" style=\"background-color:#f4f0fb;padding:2rem\">\n<!-- wp:paragraph -->\n<p><strong>An AI Visibility Score is a per-platform measure of how often a brand appears in AI-generated answers to a tracked set of buyer-intent prompts - counted across engines such as Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, and compared period over period.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n<\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p>Three parts of that definition do the work. <em>Per-platform<\/em> means each engine is counted separately - appearing in Google AI Overviews and appearing in ChatGPT are different achievements, earned in different ways, and a single blended number would hide which is which. <em>A tracked set of buyer-intent prompts<\/em> means the score is anchored to a fixed list of questions real buyers ask, so the number means the same thing every month. And <em>compared period over period<\/em> means the score exists to show direction of travel - is your presence in AI answers growing or shrinking - not to flatter a single snapshot.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That is the whole idea. Rankings gave you a position on a page; an AI Visibility Score gives you a count of appearances in answers. Neither is a measure of revenue. Both are measures of presence - and presence is what everyone asking for \"visibility in AI search\" actually wants made concrete.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2,\"anchor\":\"what-the-score-is-built-from\"} -->\n<h2 class=\"wp-block-heading\" id=\"what-the-score-is-built-from\">What the score is built from<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A credible AI Visibility Score has four components:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>A tracked prompt set.<\/strong> A defined list of buyer-intent questions - the things a prospective client would actually ask an AI assistant - not vanity queries about your brand name. If the prompts wouldn't precede a purchase decision, appearing in the answers is decoration.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Per-engine appearance counts.<\/strong> How many tracked responses on each platform - Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot - included the brand. Counted engine by engine, because the engines behave differently and reward different things.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Page coverage.<\/strong> How many distinct pages of the site are doing the appearing. One page carrying every appearance is a concentration risk; broad coverage means the site as a whole has become citable.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Direction of travel.<\/strong> Every figure reported against the prior period, so the score reads as a trend, not a trophy.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>A note on methodology, because a measure is only as honest as its source. The scores we track are built on Ahrefs Brand Radar's AI responses index: a set of tracked prompts, with appearances observed by the tool across the platforms it monitors. That makes the numbers consistent and comparable over time - but it also means they are tool-observed appearances within a tracked index, not a census of every AI answer generated anywhere. Anyone selling you \"total AI market visibility\" is selling something no tool can currently see.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2,\"anchor\":\"what-a-real-ai-visibility-score-looks-like\"} -->\n<h2 class=\"wp-block-heading\" id=\"what-a-real-ai-visibility-score-looks-like\">What a real AI Visibility Score looks like<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Abstractions are easy, so here is what the measure looks like on real clients, with the tracked figures as reported.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Hennessey Law<\/strong>, a US law firm client, appeared in 99 tracked Google AI Overviews responses - up 41 on the prior period - across 33 pages of the site. The same tracking recorded 127 tracked Google AI Mode answers (up 67) and 59 tracked ChatGPT responses, alongside tracked appearances in Gemini (25), Copilot (30) and Perplexity (24). Read as a score, that is a firm whose presence is growing on Google's AI surfaces fastest, already material in ChatGPT, and established - at lower counts - everywhere else the index tracks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Mrs Tilly's<\/strong>, a confectionery brand, appeared in 75 tracked AI Overviews responses - up 48 on the prior period - across 20 pages, plus 17 tracked appearances in AI Mode. A different industry, a different scale, and a different platform mix - which is precisely why the score is reported per platform rather than as one blended number.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Notice what those figures let you say that \"we should be visible in AI search\" never could: which engines, how often, from how many pages, and whether it is improving. That is the difference between a sentiment and a metric.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2,\"anchor\":\"what-moves-an-ai-visibility-score\"} -->\n<h2 class=\"wp-block-heading\" id=\"what-moves-an-ai-visibility-score\">What moves the score<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>An AI Visibility Score is an output. The inputs - the things that make AI engines more likely to cite you - are the substance of <a href=\"\/services\/generative-engine-optimization-geo\/\">generative engine optimisation<\/a>, and they cluster into five areas:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Entity clarity.<\/strong> The engines need to know, without ambiguity, who you are, what you do and where you operate - consistently, across your site and the wider web.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Structured data.<\/strong> Schema markup that tells machines what each page is, rather than leaving them to infer it.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Citable content structure.<\/strong> Clear questions answered directly, definitions stated crisply, claims an engine can lift and attribute. Content written to be quoted, not merely read.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Authority signals.<\/strong> The credentials, coverage and links that give an engine confidence you are a source worth citing at all.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Technical crawlability.<\/strong> Fast, clean, machine-legible pages that AI crawlers can fetch and parse - including build-level measures such as <a href=\"\/blog\/llms-txt-ai-search-readiness\/\">llms.txt and markdown endpoints<\/a>, which make a site easier for AI systems to read.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>None of these moves the score overnight, and no single one is decisive. But they are the levers - and because the score is tracked monthly, you can see which interventions are actually moving it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2,\"anchor\":\"what-the-score-cant-tell-you\"} -->\n<h2 class=\"wp-block-heading\" id=\"what-the-score-cant-tell-you\">What the score can't tell you<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A measure you can trust is one whose limits are stated plainly, so here are this one's.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It is not a guarantee. No agency controls what an AI engine generates, and nobody can promise you a citation - the honest claim is that the inputs above improve your chances, and the score tells you whether they are working. It is not market share: a tracked-prompt index tells you how often you appear within that index, not what proportion of all AI answers in your market mention you. And it is not comparable across industries - results vary with industry, competition and content quality, which is why a law firm and a confectionery brand above show such different platform mixes, and why the only comparison that matters is your own score against your own prior period.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2,\"anchor\":\"how-to-get-your-ai-visibility-score\"} -->\n<h2 class=\"wp-block-heading\" id=\"how-to-get-your-ai-visibility-score\">How to get yours<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You cannot manage what you have not measured, and most organisations asking about AI search have never seen their own baseline. Establishing one is straightforward: define the buyer-intent prompts that matter in your market, measure how often you currently appear in AI answers to them - engine by engine - and report from there.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That baseline is part of our <a href=\"\/services\/seo\/seo-audit\/\">SEO &amp; Marketing Intelligence Report<\/a>, alongside the entity, content and technical analysis that explains <em>why<\/em> the number is what it is - and what would move it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2,\"anchor\":\"faq\"} -->\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:rank-math\/faq-block {\"questions\":[{\"id\":\"faq-question-avs-a\",\"title\":\"What is an AI Visibility Score?\",\"content\":\"An AI Visibility Score is a per-platform measure of how often a brand appears in AI-generated answers to a tracked set of buyer-intent prompts - counted across engines such as Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, and compared period over period. It turns \\\"visibility in AI search\\\" from a sentiment into a number that can be tracked month by month.\",\"visible\":true},{\"id\":\"faq-question-avs-b\",\"title\":\"How is AI visibility measured?\",\"content\":\"By tracking a fixed set of buyer-intent prompts and counting, engine by engine, how many AI-generated responses include the brand - alongside how many distinct pages those appearances come from, and how the counts compare with the prior period. Tools such as Ahrefs Brand Radar maintain an index of AI responses for this purpose; the resulting figures are tool-observed appearances within that index, not a census of every AI answer generated.\",\"visible\":true},{\"id\":\"faq-question-avs-c\",\"title\":\"Can an agency guarantee AI citations?\",\"content\":\"No - and anyone who says otherwise should be treated with caution. AI engines generate answers probabilistically, and no one outside those companies controls the output. What can honestly be done is to improve the inputs that make citation more likely - entity clarity, structured data, citable content, authority and crawlability - and to measure whether appearances are actually increasing. Results vary by industry, competition and content quality.\",\"visible\":true}]} -->\n<div class=\"wp-block-rank-math-faq-block\"><!-- wp:rank-math\/faq-item {\"id\":\"faq-question-avs-a\",\"title\":\"What is an AI Visibility Score?\"} -->\n<div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\" id=\"faq-question-avs-a\">What is an AI Visibility Score?<\/h3><div class=\"rank-math-answer\"><p>An AI Visibility Score is a per-platform measure of how often a brand appears in AI-generated answers to a tracked set of buyer-intent prompts - counted across engines such as Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, and compared period over period. It turns \"visibility in AI search\" from a sentiment into a number that can be tracked month by month.<\/p><\/div><\/div>\n<!-- \/wp:rank-math\/faq-item -->\n\n<!-- wp:rank-math\/faq-item {\"id\":\"faq-question-avs-b\",\"title\":\"How is AI visibility measured?\"} -->\n<div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\" id=\"faq-question-avs-b\">How is AI visibility measured?<\/h3><div class=\"rank-math-answer\"><p>By tracking a fixed set of buyer-intent prompts and counting, engine by engine, how many AI-generated responses include the brand - alongside how many distinct pages those appearances come from, and how the counts compare with the prior period. Tools such as Ahrefs Brand Radar maintain an index of AI responses for this purpose; the resulting figures are tool-observed appearances within that index, not a census of every AI answer generated.<\/p><\/div><\/div>\n<!-- \/wp:rank-math\/faq-item -->\n\n<!-- wp:rank-math\/faq-item {\"id\":\"faq-question-avs-c\",\"title\":\"Can an agency guarantee AI citations?\"} -->\n<div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\" id=\"faq-question-avs-c\">Can an agency guarantee AI citations?<\/h3><div class=\"rank-math-answer\"><p>No - and anyone who says otherwise should be treated with caution. AI engines generate answers probabilistically, and no one outside those companies controls the output. What can honestly be done is to improve the inputs that make citation more likely - entity clarity, structured data, citable content, authority and crawlability - and to measure whether appearances are actually increasing. Results vary by industry, competition and content quality.<\/p><\/div><\/div>\n<!-- \/wp:rank-math\/faq-item -->\n<\/div>\n<!-- \/wp:rank-math\/faq-block -->\n\n<!-- wp:group {\"style\":{\"color\":{\"background\":\"#f4f0fb\"},\"spacing\":{\"padding\":{\"top\":\"var:preset|spacing|40\",\"right\":\"var:preset|spacing|50\",\"bottom\":\"var:preset|spacing|40\",\"left\":\"var:preset|spacing|50\"},\"margin\":{\"top\":\"var:preset|spacing|60\"}}},\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\" style=\"background-color:#f4f0fb;margin-top:3rem;padding:2rem\">\n<!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"1.15rem\",\"fontStyle\":\"normal\",\"fontWeight\":\"600\"}}} -->\n<h3 style=\"font-size:1.15rem;font-weight:600\">Want to know your AI Visibility Score?<\/h3>\n<!-- \/wp:heading -->\n<!-- wp:paragraph -->\n<p>Our SEO &amp; Marketing Intelligence Report establishes your baseline - how often you appear in AI answers across Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot - and the prioritised plan to move it.<\/p>\n<!-- \/wp:paragraph -->\n<!-- wp:paragraph -->\n<p><a href=\"\/services\/seo\/seo-audit\/\"><strong>Get your SEO &amp; Marketing Intelligence Report &#8594;<\/strong><\/a><\/p>\n<!-- \/wp:paragraph -->\n<\/div>\n<!-- \/wp:group -->","post_title":"What Is an AI Visibility Score \u2014 and How to Measure Yours","post_excerpt":"What an AI Visibility Score is, what it's built from, what a real one looks like \u2014 and how to measure yours across Google's AI surfaces, ChatGPT, Gemini, Perplexity and Copilot.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-visibility-score","to_ping":"","pinged":"","post_modified":"2026-08-14 09:00:00","post_modified_gmt":"2026-08-14 09:00:00","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8080\/blog\/ai-visibility-score\/","menu_order":12,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":2773,"post_author":"11","post_date":"2026-03-06 09:00:00","post_date_gmt":"2026-03-05 22:00:00","post_content":"<!-- wp:paragraph -->\n<p>In early 2023, we published our first article on AI and SEO. At the time, ChatGPT was barely four months old, Google had just announced Bard, and the industry was awash with speculation about what artificial intelligence might do to search.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Three years on, speculation has given way to reality. <strong>AI hasn't just influenced SEO - it has fundamentally restructured how search engines work, how users find information, and how businesses must approach digital visibility.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is no longer a \"future trends\" piece. This is a retrospective, a practical assessment, and a forward-looking guide, all in one. If you're a business leader, marketing director, or SEO professional trying to make sense of where things stand in 2026, this is the overview you need.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:rank-math\/toc-block {\"title\":\"In this article:\",\"headings\":[{\"key\":\"a1b2c3d4-1000-4001-a001-000000000001\",\"content\":\"The Timeline: How AI Transformed Search (2023u20132026)\",\"level\":2,\"link\":\"#the-timeline-how-ai-transformed-search-2023-2026\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a1b2c3d4-1000-4001-a001-000000000002\",\"content\":\"How Google Adapted: From SGE to AI Overviews\",\"level\":2,\"link\":\"#how-google-adapted-from-sge-to-ai-overviews\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a1b2c3d4-1000-4001-a001-000000000003\",\"content\":\"How AI Tools Changed SEO Workflows\",\"level\":2,\"link\":\"#how-ai-tools-changed-seo-workflows\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a1b2c3d4-1000-4001-a001-000000000004\",\"content\":\"The Rise of GEO as a Discipline\",\"level\":2,\"link\":\"#the-rise-of-geo-as-a-discipline\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a1b2c3d4-1000-4001-a001-000000000005\",\"content\":\"What This Means for Businesses Right Now\",\"level\":2,\"link\":\"#what-this-means-for-businesses-right-now\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a1b2c3d4-1000-4001-a001-000000000006\",\"content\":\"Key Takeaways\",\"level\":2,\"link\":\"#key-takeaways\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a1b2c3d4-1000-4001-a001-000000000007\",\"content\":\"What Comes Next: The Road Ahead\",\"level\":2,\"link\":\"#what-comes-next-the-road-ahead\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true},{\"key\":\"a1b2c3d4-1000-4001-a001-000000000008\",\"content\":\"Frequently Asked Questions\",\"level\":2,\"link\":\"#frequently-asked-questions\",\"disable\":false,\"isUpdated\":false,\"isGeneratedLink\":true}],\"listStyle\":\"ul\",\"excludeHeadings\":[\"h4\",\"h5\",\"h6\"]} -->\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>In this article:<\/h2><nav><ul><li class=\"\"><a href=\"#the-timeline-how-ai-transformed-search-2023-2026\">The Timeline: How AI Transformed Search (2023\u20132026)<\/a><\/li><li class=\"\"><a href=\"#how-google-adapted-from-sge-to-ai-overviews\">How Google Adapted: From SGE to AI Overviews<\/a><\/li><li class=\"\"><a href=\"#how-ai-tools-changed-seo-workflows\">How AI Tools Changed SEO Workflows<\/a><\/li><li class=\"\"><a href=\"#the-rise-of-geo-as-a-discipline\">The Rise of GEO as a Discipline<\/a><\/li><li class=\"\"><a href=\"#what-this-means-for-businesses-right-now\">What This Means for Businesses Right Now<\/a><\/li><li class=\"\"><a href=\"#key-takeaways\">Key Takeaways<\/a><\/li><li class=\"\"><a href=\"#what-comes-next-the-road-ahead\">What Comes Next: The Road Ahead<\/a><\/li><li class=\"\"><a href=\"#frequently-asked-questions\">Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<!-- \/wp:rank-math\/toc-block -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"the-timeline-how-ai-transformed-search-2023-2026\">The Timeline: How AI Transformed Search (2023\u20132026)<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To understand where we are, it helps to trace the path that brought us here. The pace of change between 2023 and 2026 has been extraordinary, arguably the most significant shift in search since Google introduced mobile-first indexing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"2023-the-year-everything-started\">2023: The Year Everything Started<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In early 2023, OpenAI's ChatGPT had just crossed 100 million users in record time. Microsoft responded by integrating GPT-4 into Bing, creating what was then called \"Bing Chat.\" Google, caught slightly off-guard, rushed to announce Bard, its own conversational AI, and began experimenting with the Search Generative Experience (SGE) in Labs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>At this stage, the SEO industry was largely divided. Some practitioners dismissed AI search as a novelty. Others predicted the immediate collapse of organic traffic. <strong>The reality, as it turned out, was more nuanced and more consequential than either camp expected.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What 2023 established was the direction of travel: search engines would no longer simply index and rank web pages. They would synthesise, summarise, and generate answers directly. The era of ten blue links as the default search experience was drawing to a close.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"2024-the-infrastructure-year\">2024: The Infrastructure Year<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If 2023 was about announcements and experiments, 2024 was the year AI search became infrastructure. Google graduated SGE into <strong>AI Overviews<\/strong>, no longer an opt-in lab feature, but a default component of the search results page for a growing percentage of queries. The impact was immediate and measurable.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We covered this shift extensively in our article on <a href=\"\/blog\/ai-overviews-transforming-search\/\">how AI Overviews are transforming SEO and search strategy<\/a>, but the headline figures bear repeating: for informational queries, click-through rates to traditional organic results fell significantly as Google's AI-generated summaries answered questions directly on the SERP.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Simultaneously, alternative AI search platforms gained serious traction. Perplexity AI carved out a loyal user base among researchers and knowledge workers. ChatGPT introduced browsing capabilities and began functioning as a search engine in its own right. Microsoft rebranded Bing Chat as Copilot and embedded it across the entire Windows and Office ecosystem.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The practical consequence? <strong>For the first time, businesses had to think about visibility not just on Google, but across multiple AI-powered platforms simultaneously.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This was also the year that <a href=\"\/blog\/zero-click-searches-seo-strategies\/\">zero-click searches<\/a> became a dominant concern in the SEO community. Data suggested that a growing majority of Google searches resulted in no click at all, the user received their answer directly from the SERP, whether through featured snippets, knowledge panels, or the new AI Overviews.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"2025-the-maturation\">2025: The Maturation<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>By 2025, AI-generated search results were no longer remarkable, they were expected. Users had adapted their behaviour accordingly, typing longer, more conversational queries and expecting direct, synthesised answers rather than a list of links to click through.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Google's AI Overviews expanded into more query categories, including commercial and transactional searches. This was the moment many businesses, particularly in professional services, felt the impact directly. Queries that had reliably driven traffic for years were now being answered by Google before the user ever reached a website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>At the same time, the search landscape fragmented further. Younger demographics increasingly used TikTok and Reddit as discovery platforms. AI assistants like ChatGPT and Gemini became default research tools for B2B decision-makers. The old model of \"optimise for Google, capture traffic, convert on-site\" was no longer sufficient on its own.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This fragmentation forced a reckoning. As we explored in our analysis of <a href=\"\/blog\/death-of-traditional-seo-2026\/\">the death of traditional SEO<\/a>, the firms that clung to pure keyword-and-backlink strategies found their visibility eroding steadily. Those that adapted, embracing <a href=\"\/blog\/entity-driven-seo\/\">entity-based optimisation<\/a>, structured data, and brand authority, saw new opportunities emerge even as old ones closed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"2026-where-we-stand-now\">2026: Where We Stand Now<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In 2026, AI is not a feature of search. It <em>is<\/em> search. Every major engine, Google, Bing, and the growing cohort of AI-native platforms, uses large language models as a core component of how results are generated and presented.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The implications are structural:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Content is consumed differently.<\/strong> AI summarises, extracts, and attributes, often without the user visiting the source page.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Authority signals have shifted.<\/strong> Brand mentions, citations, and entity recognition now carry weight alongside traditional ranking factors.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Visibility is distributed.<\/strong> Your audience might encounter your expertise through Google's AI Overviews, a ChatGPT response, a Perplexity summary, or a Gemini recommendation, all without visiting your website directly.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>This is the landscape every business must now navigate. The question is no longer whether AI will affect your SEO strategy. The question is whether your strategy has caught up with the reality that already exists.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"how-google-adapted-from-sge-to-ai-overviews\">How Google Adapted: From SGE to AI Overviews<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google's response to the AI revolution has been the single most consequential factor in how SEO has evolved over the past three years. Understanding what Google did, and why, is essential context for any modern search strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"the-sge-experiment\">The SGE Experiment<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google's Search Generative Experience launched in May 2023 as an opt-in feature within Google Labs. It placed AI-generated summaries at the top of search results for qualifying queries, a significant departure from Google's historical approach of surfacing existing web content and letting users choose their source.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The initial SGE results were uneven. Summaries sometimes lacked nuance, occasionally cited unreliable sources, and frequently duplicated information available in existing featured snippets. But the signal was clear: Google was preparing to fundamentally alter the search results page.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"ai-overviews-become-the-default\">AI Overviews Become the Default<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>By mid-2024, Google had refined SGE sufficiently to rebrand it as AI Overviews and begin rolling it out as a default feature, no opt-in required. This was the inflection point.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our detailed analysis of <a href=\"\/blog\/ai-overviews-transforming-search\/\">how AI Overviews are transforming search<\/a> covers the mechanics and implications in depth, but the core shift is straightforward: for a growing proportion of queries, <strong>Google now generates an answer and displays it above the traditional organic results<\/strong>. The sources used to construct that answer may receive a citation link, but the user often has no reason to click through.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This created a two-tier system of visibility:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Cited in the AI Overview<\/strong>, your content informs the generated answer and you receive a branded mention, even if click-through rates are lower.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Ranking in organic results below the AI Overview<\/strong>, still valuable, but increasingly pushed down the page and competing for diminished attention.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Securing the first position, being cited <em>within<\/em> the AI-generated summary, has become the new frontier of SEO competition. And the signals Google uses to select those citations differ meaningfully from traditional ranking factors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"what-google-rewards-now\">What Google Rewards Now<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google's AI systems prioritise content that is:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Structurally clear.<\/strong> Well-organised content with proper heading hierarchies, concise definitions, and logically sequenced arguments is easier for AI to parse, extract, and cite.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Authoritatively sourced.<\/strong> Content from recognised entities, brands, authors, and organisations with established expertise, receives preferential treatment in generative answers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Semantically rich.<\/strong> Content that demonstrates genuine depth on a topic, using consistent and accurate terminology, is more likely to be surfaced than thin, keyword-stuffed pages.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Properly marked up.<\/strong> <a href=\"\/blog\/structured-data-for-ai-search-professional-services\/\">Structured data<\/a>, schema markup for articles, authors, organisations, FAQs, and services, provides AI systems with the explicit signals they need to understand and categorise your content correctly.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The common thread? AI rewards clarity, authority, and structure. Tactics that worked in the old paradigm, publishing high volumes of thinly differentiated content, aggressive link acquisition, keyword density manipulation, have lost their effectiveness. What matters now is being genuinely understood by machines that are trying to provide the best possible answer to a user's question.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"how-ai-tools-changed-seo-workflows\">How AI Tools Changed SEO Workflows<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>AI hasn't just changed how search engines work. It has fundamentally altered how SEO professionals do their jobs. The tools, processes, and workflows that defined the discipline even two years ago look remarkably different today.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"content-production-and-optimisation\">Content Production and Optimisation<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The most visible change has been in content creation. AI writing assistants, from ChatGPT and Claude to purpose-built SEO content tools, have made it possible to produce drafts, outlines, and variations at a speed that was unthinkable in 2022.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But speed alone is not an advantage. The flood of AI-generated content across the web has made quality and originality more important, not less. Google's <a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">helpful content update<\/a>s throughout 2023 and 2024 specifically targeted low-value, mass-produced AI content, reinforcing that the technology is best used as an accelerant for human expertise, not a replacement for it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>The firms seeing the best results use AI tools to enhance workflows, research, outline creation, data analysis, first-draft generation, whilst retaining human expertise for strategy, editorial judgement, and subject-matter depth.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For a detailed look at the tools available, our guide to the <a href=\"\/blog\/free-ai-tools-to-boost-seo\/\">best free AI SEO tools<\/a> provides practical recommendations across every category of the SEO workflow.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"keyword-research-and-intent-analysis\">Keyword Research and Intent Analysis<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Traditional <a href=\"\/blog\/keyword-research\/\">keyword research<\/a>, identifying search terms, analysing volume, and assessing difficulty, remains relevant but is no longer the starting point it once was. AI has shifted the emphasis from individual keywords to topic coverage, semantic relationships, and intent mapping.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Modern keyword research increasingly involves:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Using AI to cluster related queries into intent groups<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Analysing the types of content Google's AI Overviews are generating for target queries<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identifying gaps where AI-generated answers are incomplete or poorly sourced<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Mapping content to the specific questions AI systems are trying to answer<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The goal has shifted from \"rank for this keyword\" to \"become the authoritative source AI systems turn to when this topic arises.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"technical-seo-and-site-auditing\">Technical SEO and Site Auditing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>AI has significantly improved the efficiency of technical SEO work. Tools powered by machine learning can now crawl websites more intelligently, prioritise issues by likely impact, and even suggest fixes, tasks that previously required hours of manual analysis.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, the fundamentals have not changed. Site speed, crawlability, proper indexing, mobile responsiveness, and Core Web Vitals remain essential prerequisites for visibility. As we noted in our guide on <a href=\"\/blog\/ai-seo-for-professional-services-guide\/\">AI-First SEO for professional services<\/a>, AI cannot reference what it cannot access. If your technical foundations are weak, no amount of content optimisation will compensate.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"link-building-and-authority-signals\">Link Building and Authority Signals<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Backlinks still matter, but their relative importance has shifted. AI search systems evaluate authority through a broader lens that includes:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Brand citations<\/strong>, unlinked mentions of your brand or experts across authoritative sources. As our article on <a href=\"\/blog\/brand-citations-seo-2026\/\">brand citations<\/a> explains, these mentions now function as trust signals for AI systems, much as backlinks have traditionally functioned for traditional search algorithms.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Entity recognition<\/strong>, whether AI systems can identify your organisation as a known, trusted entity in your field.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Cross-platform consistency<\/strong>, whether your brand information, expertise claims, and service descriptions are consistent across your website, social profiles, directories, and third-party mentions.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The most effective approach to authority building in 2026 combines traditional link acquisition with deliberate brand citation strategies and entity optimisation, a multi-channel approach to establishing the kind of digital footprint that AI systems trust.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-geo-as-a-discipline\">The Rise of GEO as a Discipline<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Perhaps the most significant conceptual development in the SEO industry over the past two years has been the emergence of Generative Engine Optimisation, GEO, as a distinct discipline.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"what-geo-is-and-why-it-matters\">What GEO Is and Why It Matters<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>GEO is the practice of optimising your digital presence to be cited, referenced, and recommended by AI-generated search experiences. Where traditional SEO focuses on ranking in a list of results, GEO focuses on <strong>being selected as a source by the AI that generates the answer<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The distinction matters because the criteria are different. An AI system generating a summary about, say, corporate restructuring law doesn't simply look at which page ranks highest for that keyword. It evaluates which sources demonstrate the most authoritative, full, and clearly structured expertise on the topic, and then synthesises an answer from those sources.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For a thorough introduction to GEO principles and why they matter for every business with a digital presence, our article <a href=\"\/blog\/introduction-to-generative-engine-optimisation-geo\/\">Beyond SEO: A Practical Introduction to Generative Engine Optimisation<\/a> is essential reading.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"the-relationship-between-seo-and-geo\">The Relationship Between SEO and GEO<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A common misconception is that GEO replaces SEO. It does not. The two disciplines are complementary, and success in one frequently supports success in the other.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Strong technical SEO ensures your content is crawlable and indexable, prerequisites for AI systems to access and evaluate it. Good content strategy, built around <a href=\"\/blog\/build-topic-clusters-ai-rewards\/\">topical authority<\/a> and clear entity definitions, serves both traditional ranking algorithms and AI citation selection. Structured data helps both Google's ranking systems and its AI Overview generation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The practical difference is in emphasis and measurement. GEO places greater weight on:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Being cited in AI-generated answers rather than simply ranking on the SERP<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Brand visibility across multiple AI platforms, not just Google<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Entity clarity and structured data as foundational requirements<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Authority signals beyond backlinks, including brand citations, author expertise, and cross-platform consistency<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>For businesses ready to go deeper, our <a href=\"\/blog\/advanced-generative-engine-optimisation-geo-tactics\/\">advanced GEO tactics guide<\/a> covers the implementation details, from entity optimisation and citation acquisition to measuring AI visibility across platforms.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"geo-across-platforms\">GEO Across Platforms<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One of the most important aspects of GEO is that it extends beyond Google. Your business needs to be visible, and accurately represented, across the full ecosystem of AI-powered search tools that your audience uses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This includes:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Google AI Overviews<\/strong>, the most widely used AI search feature, appearing in a growing share of Google's search results<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>ChatGPT<\/strong>, increasingly used for research, recommendation, and comparison queries, particularly in B2B contexts<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Perplexity AI<\/strong>, favoured by researchers and analysts for its source-cited, depth-first approach to answering queries<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Google Gemini<\/strong>, embedded across Google's product ecosystem and increasingly used as a default AI assistant<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Microsoft Copilot<\/strong>, integrated into Windows, Office, and Bing, reaching enterprise users in particular<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Our guide on <a href=\"\/blog\/ai-seo-rank-perplexity-chatgpt-gemini\/\">ranking in Perplexity, ChatGPT, and Gemini<\/a> provides platform-specific strategies for each of these environments. The principle, however, is universal: <strong>you must optimise for the ecosystem, not just for a single search engine<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"what-this-means-for-businesses-right-now\">What This Means for Businesses Right Now<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Theory and timelines are useful, but what matters to most business leaders is practical application. If you're running a professional services firm, an e-commerce business, or any organisation that relies on search visibility for growth, here is what the AI transformation of search means for you today.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"your-website-is-still-your-foundation\">Your Website Is Still Your Foundation<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Despite the rise of zero-click searches and AI-generated answers, your website remains the cornerstone of your digital strategy. AI systems need source material, and that material lives on websites. The firms being cited in AI Overviews, referenced in ChatGPT responses, and surfaced in Perplexity answers are, overwhelmingly, those with strong, well-structured, authoritative websites.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What has changed is the <em>purpose<\/em> of your website in the broader ecosystem. It is no longer solely a traffic destination. It is a <strong>knowledge base that AI systems draw upon<\/strong> to inform their answers. This means the quality, structure, and authority of your content matter more than ever, even if some of that content is consumed indirectly through AI-generated summaries rather than direct page visits.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"structured-data-is-no-longer-optional\">Structured Data Is No Longer Optional<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Schema markup, structured data that helps search engines and AI systems understand your content, your organisation, your authors, and your services, has moved from \"nice to have\" to essential infrastructure.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Without it, AI systems must infer what your content means. With it, you tell them explicitly. In a competitive landscape where AI is choosing which sources to cite, that explicitness provides a measurable advantage.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our detailed guide on <a href=\"\/blog\/structured-data-for-ai-search-professional-services\/\">structured data for AI search<\/a> walks through the implementation priorities for professional services firms, but the core schema types every business should have in place include Organisation, Person (for key authors and experts), Article, FAQ, and Service markup.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"brand-authority-is-the-new-link-equity\">Brand Authority Is the New Link Equity<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In the traditional SEO model, authority was primarily measured through backlinks. Links remain important, but AI systems evaluate authority more broadly. Brand mentions across the web, in industry publications, directories, news articles, podcast transcriptions, and forum discussions, all contribute to how AI perceives your organisation's trustworthiness and expertise.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is why <a href=\"\/blog\/brand-citations-seo-2026\/\">brand citations<\/a> have become such a critical component of modern search strategy. And it is why <a href=\"\/blog\/ai-search-visibility-for-brands\/\">brand visibility in AI-powered search<\/a> correlates strongly with consistent, widespread mentions across authoritative sources.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>At Agile Digital Agency, we have seen this play out repeatedly in our client work. The firms that invest in thought leadership, PR, expert commentary, and consistent brand presence across their sector's key platforms see measurably stronger AI visibility than those relying solely on on-site optimisation and link building.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"you-need-a-geo-strategy-alongside-your-seo-strategy\">You Need a GEO Strategy Alongside Your SEO Strategy<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If your current digital marketing approach consists entirely of traditional SEO, keyword targeting, content publication, link building, and technical optimisation, you are missing a significant and growing portion of your potential audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>GEO is not a replacement for SEO. It is an essential complement. A digital visibility strategy in 2026 requires both: SEO to maintain and improve your presence in traditional organic results, and GEO to ensure your brand is cited, referenced, and recommended in AI-generated answers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you are unsure where your organisation stands, our <a href=\"\/blog\/geo-ready-website-checklist\/\">GEO-ready website checklist<\/a> provides a practical starting point for assessing your current position and identifying the highest-priority gaps.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"measurement-must-evolve\">Measurement Must Evolve<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Traditional SEO metrics, organic traffic, keyword rankings, click-through rates, remain valuable but no longer tell the complete story. In an AI-driven search landscape, you also need to track:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>AI Overview citations<\/strong>, how frequently your content is referenced in Google's AI-generated summaries<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Brand mention frequency<\/strong>, how often your brand appears across AI platforms when relevant queries are made<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Entity recognition<\/strong>, whether AI systems correctly identify and describe your organisation, services, and expertise<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Cross-platform visibility<\/strong>, your presence in ChatGPT, Perplexity, Gemini, and Copilot responses, not just Google<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Zero-click brand impressions<\/strong>, instances where your brand is visible to users even without a click-through to your website<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The tools for tracking these newer metrics are still maturing, but forward-thinking agencies and in-house teams are already building dashboards that combine traditional analytics with AI visibility monitoring. The businesses that measure what matters now will be best positioned to respond to what changes next.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you take away nothing else from this article, these are the points that matter most:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>AI has already reshaped search, this is not a future event.<\/strong> From Google's AI Overviews to ChatGPT as a research tool, the transformation is well underway and accelerating.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Traditional SEO is necessary but no longer sufficient.<\/strong> Keyword rankings and backlinks still matter, but they must sit within a broader strategy that includes entity optimisation, structured data, and brand authority.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>GEO is not optional.<\/strong> Generative Engine Optimisation, ensuring your brand is cited and recommended by AI systems, is now a core component of any serious digital visibility strategy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Structured data is foundational infrastructure.<\/strong> Schema markup helps AI systems understand your content, your expertise, and your organisation. Without it, you are leaving visibility on the table.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Brand authority extends beyond links.<\/strong> Brand citations, thought leadership, cross-platform consistency, and entity recognition are now critical authority signals for AI search systems.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Multi-platform visibility is essential.<\/strong> Your audience uses Google, ChatGPT, Perplexity, Gemini, and Copilot. Your strategy must account for all of them.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>AI tools enhance SEO workflows but do not replace expertise.<\/strong> The most effective approach combines AI-powered efficiency with human strategic judgement and subject-matter depth.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Measurement must expand.<\/strong> Track AI citations, brand mentions, and entity recognition alongside traditional traffic and ranking metrics.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"what-comes-next-the-road-ahead\">What Comes Next: The Road Ahead<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Predicting the precise trajectory of AI in search is a fool's errand, the pace of development over the past three years has proven that repeatedly. But based on the patterns we can observe, several developments appear highly likely.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"ai-agents-will-change-the-funnel\">AI Agents Will Change the Funnel<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The next major shift is already underway: AI agents that don't just answer questions but take actions on behalf of users. Google's and OpenAI's agent-based products can already browse the web, compare options, and execute tasks, from booking restaurants to sourcing professional services providers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For businesses, this means the marketing funnel itself is being compressed. A user who asks an AI agent to \"find a law firm specialising in commercial property in London\" may receive a recommendation, a comparison, and a contact prompt, all within a single interaction, without ever visiting a search results page. <strong>Being the brand that AI agents recommend will become as important as being the brand that ranks on page one.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"personalisation-will-intensify\">Personalisation Will Intensify<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>AI search is moving rapidly towards personalised results, answers built for the individual user's context, history, location, and preferences. This has significant implications for SEO and GEO strategies, as the same query may yield different AI-generated answers for different users.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The businesses best positioned for this shift are those with strong entity profiles and diverse, authoritative content, because personalisation algorithms will favour sources they can confidently match to specific user contexts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"content-quality-standards-will-rise\">Content Quality Standards Will Rise<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The flood of AI-generated content has already prompted Google and other platforms to raise the bar for what qualifies as helpful, original, and authoritative content. This trend will continue. Generic, undifferentiated content, regardless of whether it was written by a human or generated by AI, will struggle to earn visibility in an environment where AI systems have more content to choose from and increasingly sophisticated quality filters to apply.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The premium will be on genuine expertise, original insights, proprietary data, and perspectives that AI cannot easily replicate from existing web content. Thought leadership will not be a nice-to-have; it will be a competitive requirement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"the-seo-and-geo-convergence\">The SEO and GEO Convergence<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Over time, the distinction between SEO and GEO will likely blur. As AI becomes integral to all search experiences, not just a feature layered on top, the principles of GEO will simply become part of what good SEO means. Entity optimisation, structured data, brand authority, and cross-platform visibility will be standard components of any search strategy, not specialist additions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>At Agile Digital Agency, we've been navigating this convergence with our clients since the earliest days of SGE. The firms that have treated AI search as a strategic priority, rather than waiting for the landscape to settle, are the ones seeing the strongest returns today. That pattern will only intensify as AI becomes more deeply embedded in how people discover, evaluate, and choose the businesses they work with.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"the-imperative-to-act\">The Imperative to Act<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If there is one lesson from the past three years, it is that waiting for clarity is not a viable strategy. The businesses that adapted early, investing in entity optimisation, structured data, and AI-aware content strategies while competitors were still debating whether AI search would matter, secured advantages that will be increasingly difficult to replicate.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The window for being an early adopter has closed. But the window for being a fast follower remains open. The question for every business leader is simple: is your digital strategy built for the search landscape that exists today, or the one that existed three years ago?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you're ready to close that gap, Agile Digital Agency can help. Explore our <a href=\"\/services\/seo\/\">SEO services<\/a> to see how we integrate traditional SEO with AI-era strategies, or get in touch to discuss where your business stands and what the right next steps look like.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:rank-math\/faq-block {\"questions\":[{\"id\":\"faq-question-2773000001\",\"title\":\"How has AI changed SEO since 2023?\",\"content\":\"AI has fundamentally restructured search by introducing AI-generated answers (such as Google's AI Overviews) directly into search results, creating new AI-native search platforms like Perplexity and ChatGPT, shifting authority signals from purely backlinks to include brand citations and entity recognition, and requiring businesses to optimise for multiple AI-powered platforms simultaneously rather than Google alone.\",\"visible\":true},{\"id\":\"faq-question-2773000002\",\"title\":\"What is the difference between SEO and GEO?\",\"content\":\"SEO (Search Engine Optimisation) focuses on ranking your web pages in traditional search results. GEO (Generative Engine Optimisation) focuses on ensuring your brand and content are cited, referenced, and recommended within AI-generated answers. The two disciplines are complementary, strong SEO supports GEO, and both are necessary for digital visibility in 2026.\",\"visible\":true},{\"id\":\"faq-question-2773000003\",\"title\":\"Are Google AI Overviews replacing organic search results?\",\"content\":\"AI Overviews are not replacing organic results, but they are appearing above them for a growing proportion of queries, particularly informational ones. This means that being cited within the AI Overview is becoming as important as ranking in the traditional organic listings below it. Businesses need strategies that address both positions.\",\"visible\":true},{\"id\":\"faq-question-2773000004\",\"title\":\"Do traditional SEO techniques still work in 2026?\",\"content\":\"Core SEO techniques, technical optimisation, quality content creation, keyword research, and link building, remain essential. However, they must now operate within a broader strategy that includes structured data implementation, entity optimisation, brand citation building, and cross-platform AI visibility. Traditional SEO alone is no longer sufficient for maintaining competitive visibility.\",\"visible\":true},{\"id\":\"faq-question-2773000005\",\"title\":\"How can businesses measure their visibility in AI search?\",\"content\":\"Beyond traditional metrics like rankings and organic traffic, businesses should track AI Overview citation frequency, brand mention presence across AI platforms (ChatGPT, Perplexity, Gemini), entity recognition accuracy, and zero-click brand impressions. Specialist monitoring tools are emerging, and proactive businesses are building dashboards that combine traditional analytics with AI visibility tracking.\",\"visible\":true},{\"id\":\"faq-question-2773000006\",\"title\":\"What is structured data and why does it matter for AI search?\",\"content\":\"Structured data (schema markup) is code added to your website that helps search engines and AI systems understand your content, organisation, authors, and services in a machine-readable format. It matters because AI systems use structured data to identify authoritative sources, correctly attribute expertise, and select content for citation in generated answers. Without it, AI must infer meaning from unstructured text, placing you at a disadvantage.\",\"visible\":true},{\"id\":\"faq-question-2773000007\",\"title\":\"Should businesses optimise for AI platforms beyond Google?\",\"content\":\"Yes. In 2026, a significant and growing proportion of research and discovery happens through AI platforms including ChatGPT, Perplexity AI, Google Gemini, and Microsoft Copilot. Each platform has its own approach to sourcing and citing information. A visibility strategy must account for the full ecosystem of AI-powered search tools your target audience uses, not just Google.\",\"visible\":true}]} -->\n<div class=\"wp-block-rank-math-faq-block\"><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">How has AI changed SEO since 2023?<\/h3><div class=\"rank-math-answer\">AI has fundamentally restructured search by introducing AI-generated answers (such as Google's AI Overviews) directly into search results, creating new AI-native search platforms like Perplexity and ChatGPT, shifting authority signals from purely backlinks to include brand citations and entity recognition, and requiring businesses to optimise for multiple AI-powered platforms simultaneously rather than Google alone.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">What is the difference between SEO and GEO?<\/h3><div class=\"rank-math-answer\">SEO (Search Engine Optimisation) focuses on ranking your web pages in traditional search results. GEO (Generative Engine Optimisation) focuses on ensuring your brand and content are cited, referenced, and recommended within AI-generated answers. The two disciplines are complementary, strong SEO supports GEO, and both are necessary for digital visibility in 2026.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Are Google AI Overviews replacing organic search results?<\/h3><div class=\"rank-math-answer\">AI Overviews are not replacing organic results, but they are appearing above them for a growing proportion of queries, particularly informational ones. This means that being cited within the AI Overview is becoming as important as ranking in the traditional organic listings below it. Businesses need strategies that address both positions.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Do traditional SEO techniques still work in 2026?<\/h3><div class=\"rank-math-answer\">Core SEO techniques, technical optimisation, quality content creation, keyword research, and link building, remain essential. However, they must now operate within a broader strategy that includes structured data implementation, entity optimisation, brand citation building, and cross-platform AI visibility. Traditional SEO alone is no longer sufficient for maintaining competitive visibility.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">How can businesses measure their visibility in AI search?<\/h3><div class=\"rank-math-answer\">Beyond traditional metrics like rankings and organic traffic, businesses should track AI Overview citation frequency, brand mention presence across AI platforms (ChatGPT, Perplexity, Gemini), entity recognition accuracy, and zero-click brand impressions. Specialist monitoring tools are emerging, and proactive businesses are building dashboards that combine traditional analytics with AI visibility tracking.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">What is structured data and why does it matter for AI search?<\/h3><div class=\"rank-math-answer\">Structured data (schema markup) is code added to your website that helps search engines and AI systems understand your content, organisation, authors, and services in a machine-readable format. It matters because AI systems use structured data to identify authoritative sources, correctly attribute expertise, and select content for citation in generated answers. Without it, AI must infer meaning from unstructured text, placing you at a disadvantage.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Should businesses optimise for AI platforms beyond Google?<\/h3><div class=\"rank-math-answer\">Yes. In 2026, a significant and growing proportion of research and discovery happens through AI platforms including ChatGPT, Perplexity AI, Google Gemini, and Microsoft Copilot. Each platform has its own approach to sourcing and citing information. A visibility strategy must account for the full ecosystem of AI-powered search tools your target audience uses, not just Google.<\/div><\/div><\/div>\n<!-- \/wp:rank-math\/faq-block -->","post_title":"How AI Has Reshaped SEO: What's Changed and What Comes Next","post_excerpt":"AI has fundamentally reshaped SEO \u2014 from how search engines rank content to how users find answers. 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