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Bar\u00e7a Academy M\u00e9xico organiza campus, cl\u00ednicas y academias durante todo el a\u00f1o en distintas ciudades de M\u00e9xico. Redise\u00f1amos y reconstruimos por fases su web con WooCommerce, para que las familias encuentren un programa cerca y se inscriban online.<\/p>\n","link":{"title":"Leer el caso completo","url":"#barca-academy-mexico-una-web-con-la-que-las-familias-pueden-actuar","target":""},"link_2":null,"hide_breadcrumbs":false},{"acf_fc_layout":"title+icons+headlines+copy+buttons","layout":"2","background":false,"title":"

Bar\u00e7a Academy M\u00e9xico: una web con la que las familias pueden actuar<\/p>\n","copy":"","section":[{"icon":false,"fontawesome":"","title":"El cliente","copy":"

Bar\u00e7a Academy M\u00e9xico, operada por Catalunya Sports, lleva la metodolog\u00eda de entrenamiento del FC Barcelona a j\u00f3venes jugadores de todo M\u00e9xico, con entrenadores oficiales, campus y cl\u00ednicas de temporada, academias durante todo el a\u00f1o y un programa residencial de alto rendimiento en Quer\u00e9taro.<\/p>\n","cta":{"title":"Visitar la web","url":"https:\/\/soyacademy.com\/","target":"_blank"}},{"icon":false,"fontawesome":"","title":"El proyecto","copy":"

Asumimos una web WordPress y WooCommerce envejecida, la actualizamos y la aseguramos, y despu\u00e9s la redise\u00f1amos y reconstruimos en tres fases: la web principal, las landing pages de cl\u00ednicas y academias, y las p\u00e1ginas internas de cada programa con sus precios. Seguimos cerca del equipo y le ayudamos siempre que necesita algo nuevo.<\/p>\n","cta":{"title":"Ver lo que entregamos","url":"#lo-que-entregamos","target":""}}],"link":null,"center_content":false,"no_copy":false,"gradient_schema":false,"center_title":false,"color_schema":{"colour_schema":"light1"}},{"acf_fc_layout":"informative","background":false,"title":"

El reto<\/p>\n","description":"

La academia vende plazas para programas en distintas ciudades de M\u00e9xico, pero su web funcionaba sobre una instalaci\u00f3n de WordPress y WooCommerce desactualizada, con una librer\u00eda de bloques obsoleta que hab\u00eda que migrar antes de poder cambiar nada m\u00e1s.<\/p>\n

Cada programa tiene sus propias fechas, sede, edades y precios. El equipo de marketing necesitaba publicar nuevos campus y cl\u00ednicas cada temporada sin depender de un desarrollador, y los padres, casi siempre desde el m\u00f3vil, necesitaban encontrar el programa adecuado e inscribirse r\u00e1pido.<\/p>\n

La marca, adem\u00e1s, pone el list\u00f3n alto. La web ten\u00eda que sentirse inconfundiblemente Bar\u00e7a sin dejar de ser r\u00e1pida, clara y f\u00e1cil de mantener.<\/p>\n","link":null,"words":{"top_word":{"ID":1753,"id":1753,"title":"letters-stroke-dark-bgr-b","filename":"letters-stroke-dark-bgr-b.svg","filesize":1037,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-b.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/services\/brand-identity\/letters-stroke-dark-bgr-b\/","alt":"letters-stroke-dark-bgr-b","author":"1","description":"","caption":"","name":"letters-stroke-dark-bgr-b","status":"inherit","uploaded_to":24,"date":"2021-10-20 15:33:30","modified":"2022-05-17 13:42:24","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":136,"height":184,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-b.svg","thumbnail-width":136,"thumbnail-height":184,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-b.svg","medium-width":136,"medium-height":184,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-b.svg","medium_large-width":136,"medium_large-height":184,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-b.svg","large-width":136,"large-height":184,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-b.svg","1536x1536-width":136,"1536x1536-height":184,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-b.svg","2048x2048-width":136,"2048x2048-height":184}},"bottom_word":{"ID":1752,"id":1752,"title":"letters-stroke-dark-bgr-a","filename":"letters-stroke-dark-bgr-a.svg","filesize":769,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-a.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/?attachment_id=1752","alt":"letters-stroke-dark-bgr-a","author":"1","description":"","caption":"","name":"letters-stroke-dark-bgr-a","status":"inherit","uploaded_to":929,"date":"2021-10-20 15:33:30","modified":"2022-05-17 13:41:47","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":138,"height":182,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-a.svg","thumbnail-width":138,"thumbnail-height":182,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-a.svg","medium-width":138,"medium-height":182,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-a.svg","medium_large-width":138,"medium_large-height":182,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-a.svg","large-width":138,"large-height":182,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-a.svg","1536x1536-width":138,"1536x1536-height":182,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/letters-stroke-dark-bgr-a.svg","2048x2048-width":138,"2048x2048-height":182}}},"gradient_scheme":false,"hide_words":false,"cta":{"cta":null,"type":"primary"},"center_title":false,"color_schema":{"colour_schema":"light1"}},{"acf_fc_layout":"steps","title":"

Nuestro enfoque<\/p>\n","copy":"

Empezamos estabilizando lo que hab\u00eda y despu\u00e9s reconstruimos la web fase a fase, para que la academia siguiera recibiendo inscripciones en todo momento.<\/p>\n","philosophy":[{"title":"Primero, estabilizar","copy":"

Llevamos la web a un entorno de pruebas, actualizamos el software, migramos la librer\u00eda de bloques obsoleta y revisamos la seguridad y el rendimiento antes de empezar el redise\u00f1o.<\/p>\n"},{"title":"Dise\u00f1o en Figma, entrega por fases","copy":"

Dise\u00f1amos la nueva web en Figma para escritorio y m\u00f3vil, y la entregamos en tres fases: la web principal y la navegaci\u00f3n, las landing pages de cl\u00ednicas y academias, y las p\u00e1ginas internas de cada programa.<\/p>\n"},{"title":"Bloques nativos en el editor","copy":"

Integramos nuestros componentes en el editor Gutenberg como bloques nativos: cabeceras, imagen y texto en una a tres columnas, horarios, precios y llamadas a la acci\u00f3n. El equipo monta una nueva p\u00e1gina de campus con el editor que ya conoce, y cada p\u00e1gina sigue siendo r\u00e1pida.<\/p>\n"},{"title":"Pensada para los padres en el m\u00f3vil","copy":"

La navegaci\u00f3n, los men\u00fas y los recorridos de inscripci\u00f3n se dise\u00f1aron primero para pantallas peque\u00f1as, con fechas, sedes y precios claros en cada programa y acceso directo a la cuenta.<\/p>\n"},{"title":"Imagen Bar\u00e7a, con control flexible","copy":"

El degradado de colores Bar\u00e7a se activa por t\u00edtulo o por diapositiva de la cabecera, y el equipo elige los colores de cada diapositiva, as\u00ed cada campa\u00f1a se ve Bar\u00e7a sin necesitar nuevo dise\u00f1o.<\/p>\n"},{"title":"Siempre a mano","copy":"

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Los resultados<\/p>\n","copy":"

Lo que Bar\u00e7a Academy M\u00e9xico tiene hoy.<\/p>\n","section":[{"icon":{"ID":7298,"id":7298,"title":"number 1 icon","filename":"numbers-stroke-dark-bgr-1.svg","filesize":768,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/sobre-nosotros\/numbers-stroke-dark-bgr-1\/","alt":"number 1 icon","author":"1","description":"","caption":"","name":"numbers-stroke-dark-bgr-1","status":"inherit","uploaded_to":7231,"date":"2021-10-20 15:33:55","modified":"2021-10-20 15:33:55","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":136,"height":184,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","thumbnail-width":136,"thumbnail-height":184,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","medium-width":136,"medium-height":184,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","medium_large-width":136,"medium_large-height":184,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","large-width":136,"large-height":184,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","1536x1536-width":136,"1536x1536-height":184,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","2048x2048-width":136,"2048x2048-height":184}},"fontawesome":"","title":"Una plataforma moderna y segura","copy":"

WordPress y WooCommerce al d\u00eda, con la librer\u00eda de bloques migrada y la seguridad revisada.<\/p>\n","cta":null},{"icon":{"ID":7299,"id":7299,"title":"number 2 icon","filename":"numbers-stroke-dark-bgr-2.svg","filesize":1073,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/sobre-nosotros\/numbers-stroke-dark-bgr-2\/","alt":"number 2 icon","author":"1","description":"","caption":"","name":"numbers-stroke-dark-bgr-2","status":"inherit","uploaded_to":7231,"date":"2021-10-20 15:33:55","modified":"2021-10-20 15:33:55","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":136,"height":186,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","thumbnail-width":136,"thumbnail-height":186,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","medium-width":136,"medium-height":186,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","medium_large-width":136,"medium_large-height":186,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","large-width":136,"large-height":186,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","1536x1536-width":136,"1536x1536-height":186,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","2048x2048-width":136,"2048x2048-height":186}},"fontawesome":"","title":"Programas f\u00e1ciles de encontrar","copy":"

Campus, cl\u00ednicas, academias y la residencia tienen un camino claro desde la portada.<\/p>\n","cta":null},{"icon":{"ID":7300,"id":7300,"title":"number 3 icon","filename":"numbers-stroke-dark-bgr-3.svg","filesize":1278,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/sobre-nosotros\/numbers-stroke-dark-bgr-3\/","alt":"number 3 icon","author":"1","description":"","caption":"","name":"numbers-stroke-dark-bgr-3","status":"inherit","uploaded_to":7231,"date":"2021-10-20 15:33:55","modified":"2021-10-20 15:33:55","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":136,"height":184,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","thumbnail-width":136,"thumbnail-height":184,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","medium-width":136,"medium-height":184,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","medium_large-width":136,"medium_large-height":184,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","large-width":136,"large-height":184,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","1536x1536-width":136,"1536x1536-height":184,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","2048x2048-width":136,"2048x2048-height":184}},"fontawesome":"","title":"Temporadas publicadas por el equipo","copy":"

Marketing crea y actualiza las p\u00e1ginas de cada programa con componentes reutilizables.<\/p>\n","cta":null},{"icon":{"ID":7122,"id":7122,"title":"number 4 icon","filename":"numbers-stroke-dark-bgr-4.svg","filesize":781,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-4.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/numbers-stroke-dark-bgr-4\/","alt":"number 4 icon","author":"1","description":"","caption":"","name":"numbers-stroke-dark-bgr-4","status":"inherit","uploaded_to":0,"date":"2021-10-20 15:33:56","modified":"2021-10-20 15:33:56","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":136,"height":183,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-4.svg","thumbnail-width":136,"thumbnail-height":183,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-4.svg","medium-width":136,"medium-height":183,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-4.svg","medium_large-width":136,"medium_large-height":183,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-4.svg","large-width":136,"large-height":183,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-4.svg","1536x1536-width":136,"1536x1536-height":183,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-4.svg","2048x2048-width":136,"2048x2048-height":183}},"fontawesome":"","title":"Inscripci\u00f3n pensada para el m\u00f3vil","copy":"

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Por fases y con el equipo siempre cerca<\/p>\n","description":"

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