Caso de \u00e9xito: unificaci\u00f3n de tres sitios web en una plataforma WordPress para Control Publicidad. Migraci\u00f3n de contenidos multiling\u00fce, preservaci\u00f3n de archivo hist\u00f3rico desde 2010 y mejora de rendimiento.<\/p>\n","protected":false},"featured_media":7114,"template":"","class_list":["post-7802","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":{"stats_for_overview_pages":false,"components":[{"acf_fc_layout":"hero","case_study":true,"background":{"ID":7847,"id":7847,"title":"Web Design Services Background Image","filename":"Union-12.svg","filesize":1800,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-12.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/trabajos\/rediseno-web-marketing-digital-hrc-culinary-academy\/union-12\/","alt":"Web Design Services Background Image","author":"1","description":"","caption":"","name":"union-12","status":"inherit","uploaded_to":7846,"date":"2020-06-25 14:40:56","modified":"2020-06-25 14:40:56","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":0,"height":0,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-12.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-12.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-12.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-12.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-12.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-12.svg","2048x2048-width":1,"2048x2048-height":1}},"title":"Unificaci\u00f3n de Tres Sitios Web en una Plataforma WordPress para Control Publicidad","description":"
Control Publicidad gestionaba su contenido repartido en tres sitios web independientes con tecnolog\u00eda obsoleta. Unificamos todo en una plataforma WordPress moderna, preservando m\u00e1s de una d\u00e9cada de archivo hist\u00f3rico, mejorando los tiempos de carga y d\u00e1ndoles control total sobre la gesti\u00f3n de contenidos y publicidad.<\/p>\n","link":{"title":"","url":"","target":"","0":""},"hide_breadcrumbs":false},{"acf_fc_layout":"title+icons+headlines+copy+buttons","layout":"3","background":false,"title":"
El Proyecto<\/p>\n
en Resumen<\/p>\n","copy":"","section":[{"icon":{"ID":7298,"id":7298,"title":"number 1 icon","filename":"numbers-stroke-dark-bgr-1.svg","filesize":768,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/sobre-nosotros\/numbers-stroke-dark-bgr-1\/","alt":"number 1 icon","author":"1","description":"","caption":"","name":"numbers-stroke-dark-bgr-1","status":"inherit","uploaded_to":7231,"date":"2021-10-20 15:33:55","modified":"2021-10-20 15:33:55","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":136,"height":184,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","thumbnail-width":136,"thumbnail-height":184,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","medium-width":136,"medium-height":184,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","medium_large-width":136,"medium_large-height":184,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","large-width":136,"large-height":184,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","1536x1536-width":136,"1536x1536-height":184,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-1.svg","2048x2048-width":136,"2048x2048-height":184}},"fontawesome":"","title":"","copy":"
Control Publicidad, una reconocida publicaci\u00f3n espa\u00f1ola de marketing y publicidad, se encontraba limitada por un ecosistema digital obsoleto.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}},{"icon":{"ID":7299,"id":7299,"title":"number 2 icon","filename":"numbers-stroke-dark-bgr-2.svg","filesize":1073,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/sobre-nosotros\/numbers-stroke-dark-bgr-2\/","alt":"number 2 icon","author":"1","description":"","caption":"","name":"numbers-stroke-dark-bgr-2","status":"inherit","uploaded_to":7231,"date":"2021-10-20 15:33:55","modified":"2021-10-20 15:33:55","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":136,"height":186,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","thumbnail-width":136,"thumbnail-height":186,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","medium-width":136,"medium-height":186,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","medium_large-width":136,"medium_large-height":186,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","large-width":136,"large-height":186,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","1536x1536-width":136,"1536x1536-height":186,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-2.svg","2048x2048-width":136,"2048x2048-height":186}},"fontawesome":"","title":"","copy":"
La plataforma de la empresa estaba dispersa en tres sitios web fragmentados, con problemas t\u00e9cnicos y capacidades limitadas de gesti\u00f3n publicitaria que restring\u00edan su alcance y engagement.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}},{"icon":{"ID":7300,"id":7300,"title":"number 3 icon","filename":"numbers-stroke-dark-bgr-3.svg","filesize":1278,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/sobre-nosotros\/numbers-stroke-dark-bgr-3\/","alt":"number 3 icon","author":"1","description":"","caption":"","name":"numbers-stroke-dark-bgr-3","status":"inherit","uploaded_to":7231,"date":"2021-10-20 15:33:55","modified":"2021-10-20 15:33:55","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":136,"height":184,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","thumbnail-width":136,"thumbnail-height":184,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","medium-width":136,"medium-height":184,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","medium_large-width":136,"medium_large-height":184,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","large-width":136,"large-height":184,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","1536x1536-width":136,"1536x1536-height":184,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/numbers-stroke-dark-bgr-3.svg","2048x2048-width":136,"2048x2048-height":184}},"fontawesome":"","title":"","copy":"
Agile Digital Agency asumi\u00f3 el reto: crear una presencia digital unificada que devolviera a Control Publicidad el control sobre su plataforma.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}}],"link":false,"center_content":false,"no_copy":false,"gradient_schema":false,"center_title":false,"color_schema":{"colour_schema":"light2"}},{"acf_fc_layout":"image","image":{"ID":7112,"id":7112,"title":"Control Publicidad Website Collage","filename":"ctrl-collage.webp","filesize":487442,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/ctrl-collage.webp","link":"https:\/\/www.agiledigitalagency.com\/es\/ctrl-collage\/","alt":"Control Publicidad Website Collage","author":"1","description":"","caption":"","name":"ctrl-collage","status":"inherit","uploaded_to":0,"date":"2024-11-06 17:31:28","modified":"2024-11-06 17:31:28","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1216,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/ctrl-collage-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/ctrl-collage-300x190.webp","medium-width":300,"medium-height":190,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/ctrl-collage-768x486.webp","medium_large-width":768,"medium_large-height":486,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/ctrl-collage-1024x649.webp","large-width":1024,"large-height":649,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/ctrl-collage-1536x973.webp","1536x1536-width":1536,"1536x1536-height":973,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/ctrl-collage.webp","2048x2048-width":1920,"2048x2048-height":1216}}},{"acf_fc_layout":"title+image+description+button","title":"
Caso de \u00c9xito<\/p>\n
Control Publicidad<\/p>\n","copy":"","column":[{"image":{"ID":7113,"id":7113,"title":"Control Publicidad Case Study Responsive Design","filename":"iPhone-and-laptop-template-Ctrl.webp","filesize":133908,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/iPhone-and-laptop-template-Ctrl.webp","link":"https:\/\/www.agiledigitalagency.com\/es\/iphone-and-laptop-template-ctrl\/","alt":"Control Publicidad Case Study Responsive Design","author":"1","description":"","caption":"","name":"iphone-and-laptop-template-ctrl","status":"inherit","uploaded_to":0,"date":"2024-11-06 17:31:31","modified":"2024-11-06 17:31:31","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":1440,"height":1401,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/iPhone-and-laptop-template-Ctrl-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/iPhone-and-laptop-template-Ctrl-300x292.webp","medium-width":300,"medium-height":292,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/iPhone-and-laptop-template-Ctrl-768x747.webp","medium_large-width":768,"medium_large-height":747,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/iPhone-and-laptop-template-Ctrl-1024x996.webp","large-width":1024,"large-height":996,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/iPhone-and-laptop-template-Ctrl.webp","1536x1536-width":1440,"1536x1536-height":1401,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/11\/iPhone-and-laptop-template-Ctrl.webp","2048x2048-width":1440,"2048x2048-height":1401}},"title":"Antecedentes del Cliente","copy":"
Control Publicidad es un grupo medi\u00e1tico espa\u00f1ol con m\u00e1s de 50 a\u00f1os de trayectoria en el sector de la publicidad, el marketing y la comunicaci\u00f3n.<\/p>\n
El grupo publica contenido impreso y digital dirigido a profesionales del sector, con an\u00e1lisis de tendencias en creatividad y estrategias de marketing.<\/p>\n
Su publicaci\u00f3n insignia, Revista CTRL, es una referencia para el an\u00e1lisis y la opini\u00f3n del sector. El grupo tambi\u00e9n organiza los Premios CTRL, que reconocen los mejores trabajos en publicidad y marketing.<\/p>\n","link":{"title":"","url":"","target":"","0":""},"letter":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/capital-letters-white-bgr-c.svg","swap_boxes":false}],"button":{"title":"","url":"","target":"","0":""},"gradient_schema":false,"center_title":false,"color_schema":{"colour_schema":"light1"}},{"acf_fc_layout":"title+icons+headlines+copy+buttons","layout":"2","background":false,"title":"
El<\/p>\n
Desaf\u00edo<\/p>\n","copy":"","section":[{"icon":{"ID":7081,"id":7081,"title":"Social Media Marketing Services","filename":"social-media.svg","filesize":5276,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/social-media.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/servicios\/social-media\/","alt":"Agile Social Media Marketing Icon","author":"1","description":"","caption":"","name":"social-media","status":"inherit","uploaded_to":7074,"date":"2020-07-30 22:24:18","modified":"2020-07-30 22:24:18","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":85,"height":73,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/social-media.svg","thumbnail-width":85,"thumbnail-height":73,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/social-media.svg","medium-width":85,"medium-height":73,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/social-media.svg","medium_large-width":85,"medium_large-height":73,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/social-media.svg","large-width":85,"large-height":73,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/social-media.svg","1536x1536-width":85,"1536x1536-height":73,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/social-media.svg","2048x2048-width":85,"2048x2048-height":73}},"fontawesome":"","title":"Presencia Digital Fragmentada","copy":"
La marca estaba dividida en tres sitios web separados \u2014 Interactiva Digital, Grupo Control y Control Publicidad \u2014 con experiencias de usuario inconsistentes entre ellos.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}},{"icon":{"ID":7085,"id":7085,"title":"Agile Marketing Automation Icon","filename":"automations.svg","filesize":8823,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/automations.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/servicios\/automations\/","alt":"Agile Marketing Automation Icon","author":"1","description":"","caption":"","name":"automations","status":"inherit","uploaded_to":7074,"date":"2020-07-30 22:24:20","modified":"2020-07-30 22:24:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":83,"height":83,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/automations.svg","thumbnail-width":83,"thumbnail-height":83,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/automations.svg","medium-width":83,"medium-height":83,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/automations.svg","medium_large-width":83,"medium_large-height":83,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/automations.svg","large-width":83,"large-height":83,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/automations.svg","1536x1536-width":83,"1536x1536-height":83,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/automations.svg","2048x2048-width":83,"2048x2048-height":83}},"fontawesome":"","title":"Plataforma PHP Obsoleta","copy":"
Los sitios web funcionaban con una configuraci\u00f3n PHP personalizada anticuada, con problemas de rendimiento y recursos rotos.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}},{"icon":{"ID":7079,"id":7079,"title":"PPC Management","filename":"ppc-and-display.svg","filesize":3200,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/ppc-and-display.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/servicios\/ppc-and-display\/","alt":"PPC Campaigns Icon","author":"1","description":"","caption":"","name":"ppc-and-display","status":"inherit","uploaded_to":7074,"date":"2020-07-30 22:24:17","modified":"2020-07-30 22:24:17","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":57,"height":81,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/ppc-and-display.svg","thumbnail-width":57,"thumbnail-height":81,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/ppc-and-display.svg","medium-width":57,"medium-height":81,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/ppc-and-display.svg","medium_large-width":57,"medium_large-height":81,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/ppc-and-display.svg","large-width":57,"large-height":81,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/ppc-and-display.svg","1536x1536-width":57,"1536x1536-height":81,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/ppc-and-display.svg","2048x2048-width":57,"2048x2048-height":81}},"fontawesome":"","title":"Gesti\u00f3n Ineficiente de Publicidad","copy":"
El control sobre la ubicaci\u00f3n de anuncios y el engagement del usuario era limitado, afectando los ingresos y la visibilidad.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}},{"icon":{"ID":7086,"id":7086,"title":"Brand Identity Icon by Agile Digital Agency","filename":"branding.svg","filesize":4288,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/servicios\/branding\/","alt":"Brand Identity Icon by Agile Digital Agency","author":"1","description":"","caption":"","name":"branding","status":"inherit","uploaded_to":7074,"date":"2020-07-30 22:24:20","modified":"2020-07-30 22:24:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":80,"height":66,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","thumbnail-width":80,"thumbnail-height":66,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","medium-width":80,"medium-height":66,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","medium_large-width":80,"medium_large-height":66,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","large-width":80,"large-height":66,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","1536x1536-width":80,"1536x1536-height":66,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","2048x2048-width":80,"2048x2048-height":66}},"fontawesome":"","title":"Relaci\u00f3n Tensa con el Proveedor","copy":"
Los proveedores de servicios anteriores dejaron la plataforma fragmentada, con estructuras de URL incorrectas y soporte t\u00e9cnico ineficaz.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}}],"link":{"title":"","url":"","target":"","0":""},"center_content":false,"no_copy":false,"gradient_schema":false,"center_title":false,"color_schema":{"colour_schema":"dark2"}},{"acf_fc_layout":"steps","title":"
Nuestra <\/p>\n
Soluci\u00f3n<\/p>\n","copy":"
Desarrollamos una estrategia completa para resolver los problemas de Control Publicidad desde la ra\u00edz:<\/p>\n","philosophy":[{"title":"Renovaci\u00f3n y Unificaci\u00f3n de Marca","copy":"
Creamos un dise\u00f1o moderno y unificado que respetaba la identidad de marca de Control Publicidad mientras aportaba consistencia visual.<\/p>\n"},{"title":"Migraci\u00f3n de Contenidos Optimizada","copy":"
Nuestro equipo mape\u00f3 la estructura de base de datos existente y cre\u00f3 scripts personalizados para migrar contenido sin problemas, recategorizando y restaurando recursos para preservar el rico archivo hist\u00f3rico de Control Publicidad.<\/p>\n"},{"title":"Transici\u00f3n a WordPress","copy":"
La migraci\u00f3n a WordPress permiti\u00f3 una gesti\u00f3n publicitaria flexible y mejores herramientas de interacci\u00f3n con los usuarios. Tambi\u00e9n integramos un sistema de newsletter renovado para mejorar el alcance y la comunicaci\u00f3n con la audiencia.<\/p>\n"},{"title":"Optimizaciones T\u00e9cnicas y de Rendimiento","copy":"
Mejoramos la velocidad y usabilidad del sitio web para ofrecer una experiencia fluida y responsive en todos los dispositivos, y optimizamos el SEO para impulsar mayor tr\u00e1fico org\u00e1nico y mejorar la visibilidad en b\u00fasquedas.<\/p>\n"}],"cta":{"title":"","url":"","target":"","0":""},"center_title":false,"color_schema":{"colour_schema":"light1"}},{"acf_fc_layout":"title+icons+headlines+copy+buttons","layout":"3","background":false,"title":"
Los Resultados<\/p>\n","copy":"
Control Publicidad ahora disfruta de una presencia digital cohesiva, con mejoras medibles:<\/p>\n","section":[{"icon":{"ID":7097,"id":7097,"title":"WordPress Development Icon by Agile Digital Agency","filename":"wp-development.svg","filesize":9595,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/11\/wp-development.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/servicios\/wp-development\/","alt":"WordPress Development Icon by Agile Digital Agency","author":"1","description":"","caption":"","name":"wp-development","status":"inherit","uploaded_to":7074,"date":"2022-11-16 16:49:02","modified":"2022-11-16 16:49:02","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":85,"height":90,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/11\/wp-development.svg","thumbnail-width":85,"thumbnail-height":90,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/11\/wp-development.svg","medium-width":85,"medium-height":90,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/11\/wp-development.svg","medium_large-width":85,"medium_large-height":90,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/11\/wp-development.svg","large-width":85,"large-height":90,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/11\/wp-development.svg","1536x1536-width":85,"1536x1536-height":90,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/11\/wp-development.svg","2048x2048-width":85,"2048x2048-height":90}},"fontawesome":"","title":"Gesti\u00f3n Web Mejorada","copy":"
Tres sitios unificados en una sola plataforma. El equipo de Control Publicidad gestiona ahora contenidos y publicidad desde un \u00fanico panel. Preservamos un archivo hist\u00f3rico que se remonta a 2010.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}},{"icon":{"ID":7086,"id":7086,"title":"Brand Identity Icon by Agile Digital Agency","filename":"branding.svg","filesize":4288,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/servicios\/branding\/","alt":"Brand Identity Icon by Agile Digital Agency","author":"1","description":"","caption":"","name":"branding","status":"inherit","uploaded_to":7074,"date":"2020-07-30 22:24:20","modified":"2020-07-30 22:24:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":80,"height":66,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","thumbnail-width":80,"thumbnail-height":66,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","medium-width":80,"medium-height":66,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","medium_large-width":80,"medium_large-height":66,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","large-width":80,"large-height":66,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","1536x1536-width":80,"1536x1536-height":66,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/branding.svg","2048x2048-width":80,"2048x2048-height":66}},"fontawesome":"","title":"Mejora de Experiencia de Usuario","copy":"
La nueva plataforma ofrece una experiencia m\u00e1s intuitiva en todas las secciones. El sistema de newsletter renovado permite contenido segmentado y personalizado. La navegaci\u00f3n facilita el acceso tanto al contenido actual como al archivo hist\u00f3rico.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}},{"icon":{"ID":7084,"id":7084,"title":"Website Development Icon by Agile Digital Agency","filename":"web-development.svg","filesize":6197,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/web-development.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/servicios\/web-development-2\/","alt":"Website Development Icon by Agile Digital Agency","author":"1","description":"","caption":"","name":"web-development-2","status":"inherit","uploaded_to":7074,"date":"2020-07-30 22:24:19","modified":"2020-07-30 22:24:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":75,"height":59,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/web-development.svg","thumbnail-width":75,"thumbnail-height":59,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/web-development.svg","medium-width":75,"medium-height":59,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/web-development.svg","medium_large-width":75,"medium_large-height":59,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/web-development.svg","large-width":75,"large-height":59,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/web-development.svg","1536x1536-width":75,"1536x1536-height":59,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/07\/web-development.svg","2048x2048-width":75,"2048x2048-height":59}},"fontawesome":"","title":"Rendimiento Superior","copy":"
Tiempos de carga significativamente menores. La estructura optimizada del sitio impulsa el tr\u00e1fico org\u00e1nico y simplifica el mantenimiento a largo plazo.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}}],"link":{"title":"Visitar Control Publicidad","url":"https:\/\/controlpublicidad.com\/","target":"_blank"},"center_content":false,"no_copy":false,"gradient_schema":false,"center_title":false,"color_schema":{"colour_schema":"light2"}},{"acf_fc_layout":"descriptive","title":"
Detalles del <\/p>\n
Proyecto<\/p>\n","list_section":{"label":"Servicios proporcionados","list":[{"list_item":"Dise\u00f1o UX \/ UI"},{"list_item":"Dise\u00f1o Web"},{"list_item":"Desarrollo WordPress"},{"list_item":"Migraci\u00f3n de Contenidos"},{"list_item":"Alojamiento Web y Soporte"},{"list_item":"Monitoreo de Sitio Web 24\/7"}]},"text_section":{"label":"Nuestro Proceso","copy":"
Descubrimiento y An\u00e1lisis<\/strong>: Revisi\u00f3n detallada de los sitios web existentes y las estructuras de base de datos para identificar todos los puntos problem\u00e1ticos.<\/p>\n Planificaci\u00f3n Estrat\u00e9gica<\/strong>: Definici\u00f3n de una identidad de marca unificada y un plan de migraci\u00f3n completo.<\/p>\n Mapeo y Organizaci\u00f3n de Contenido<\/strong>: Reestructuraci\u00f3n del contenido para mejorar la claridad y facilitar la navegaci\u00f3n.<\/p>\n Migraci\u00f3n y Desarrollo a Medida<\/strong>: Scripts personalizados para garantizar la integridad de los datos y desarrollo WordPress adaptado a los requisitos de Control Publicidad.<\/p>\n QA y Optimizaci\u00f3n<\/strong>: Pruebas exhaustivas y ajustes finales para garantizar una transici\u00f3n sin 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