{"id":7780,"date":"2024-03-15T16:42:38","date_gmt":"2024-03-15T16:42:38","guid":{"rendered":"http:\/\/localhost:8000\/?post_type=work&p=7780"},"modified":"2026-03-25T10:37:40","modified_gmt":"2026-03-25T10:37:40","slug":"generacion-leads-hrc-culinary-academy","status":"publish","type":"work","link":"https:\/\/www.agiledigitalagency.com\/es\/trabajos\/generacion-leads-hrc-culinary-academy\/","title":{"rendered":"HRC Culinary Academy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Caso de \u00e9xito: estrategia de SEO y publicidad digital para HRC Culinary Academy. M\u00e1s del 70% de los leads ahora llegan a trav\u00e9s de su sitio web, con el tr\u00e1fico org\u00e1nico como principal fuente de conversiones.<\/p>\n","protected":false},"featured_media":7782,"template":"","class_list":["post-7780","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":{"stats_for_overview_pages":false,"components":[{"acf_fc_layout":"hero","case_study":true,"background":{"ID":7173,"id":7173,"title":"affordable seo company Backgound Image","filename":"Union-17.svg","filesize":1701,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-17.svg","link":"https:\/\/www.agiledigitalagency.com\/es\/union-17\/","alt":"affordable seo company Backgound Image","author":"1","description":"","caption":"","name":"union-17","status":"inherit","uploaded_to":0,"date":"2020-06-25 14:40:53","modified":"2020-06-25 14:40:53","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":0,"height":0,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-17.svg","thumbnail-width":1,"thumbnail-height":1,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-17.svg","medium-width":1,"medium-height":1,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-17.svg","medium_large-width":1,"medium_large-height":1,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-17.svg","large-width":1,"large-height":1,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-17.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2020\/06\/Union-17.svg","2048x2048-width":1,"2048x2048-height":1}},"title":"Impulso en la Generaci\u00f3n de Leads para Academia Culinaria en Europa del Este","description":"

Desde que comenzamos a trabajar con HRC Culinary Academy en junio de 2023, m\u00e1s del 70% de sus leads llegan a trav\u00e9s de su sitio web, con la b\u00fasqueda org\u00e1nica como principal fuente de conversiones. Una estrategia combinada de SEO y publicidad digital que transform\u00f3 su captaci\u00f3n de alumnos.<\/p>\n","link":{"title":"Read Case Study","url":"#a-digital-marketing-success-story-for-hrc-culinary-academy","target":""},"hide_breadcrumbs":false},{"acf_fc_layout":"image","image":{"ID":7848,"id":7848,"title":"The HRC Culinary Academy website","filename":"hrc-academy-website.avif","filesize":133992,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/hrc-academy-website.avif","link":"https:\/\/www.agiledigitalagency.com\/es\/trabajos\/rediseno-web-marketing-digital-hrc-culinary-academy\/hrc-academy-website\/","alt":"The HRC Culinary Academy website","author":"1","description":"","caption":"","name":"hrc-academy-website","status":"inherit","uploaded_to":7846,"date":"2022-11-16 11:35:45","modified":"2022-11-16 11:35:45","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1216,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/hrc-academy-website-300x300.avif","thumbnail-width":300,"thumbnail-height":300,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/hrc-academy-website-768x486.avif","medium-width":768,"medium-height":486,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/hrc-academy-website-768x486.jpg","medium_large-width":768,"medium_large-height":486,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/hrc-academy-website-1600x1013.avif","large-width":1600,"large-height":1013,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/hrc-academy-website-1536x973.jpg","1536x1536-width":1536,"1536x1536-height":973,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/hrc-academy-website.avif","2048x2048-width":1920,"2048x2048-height":1216}}},{"acf_fc_layout":"title+image+description+button","title":"

Caso de \u00c9xito en Marketing Digital<\/p>\n

para HRC Culinary Academy<\/p>\n","copy":"","column":[{"image":{"ID":7867,"id":7867,"title":"HRC Culinary Academy thumbnail","filename":"thumbnail-HRC.avif","filesize":76804,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/thumbnail-HRC.avif","link":"https:\/\/www.agiledigitalagency.com\/es\/?attachment_id=7867","alt":"HRC Culinary Academy thumbnail","author":"1","description":"","caption":"","name":"thumbnail-hrc","status":"inherit","uploaded_to":7861,"date":"2022-06-24 15:35:42","modified":"2022-06-24 15:35:42","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":1080,"height":1051,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/thumbnail-HRC-300x300.avif","thumbnail-width":300,"thumbnail-height":300,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/thumbnail-HRC-768x747.avif","medium-width":768,"medium-height":747,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/thumbnail-HRC-768x747.jpg","medium_large-width":768,"medium_large-height":747,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/thumbnail-HRC-1024x996.jpg","large-width":1024,"large-height":996,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/thumbnail-HRC.avif","1536x1536-width":1080,"1536x1536-height":1051,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2022\/06\/thumbnail-HRC.avif","2048x2048-width":1080,"2048x2048-height":1051}},"title":"Antecedentes del Cliente","copy":"

HRC Culinary Academy es la principal escuela culinaria de Europa del Este.<\/p>\n

Su programa de 2 a\u00f1os en Artes Culinarias combina formaci\u00f3n pr\u00e1ctica intensiva con experiencias en restaurantes de alta cocina y hoteles de referencia internacional.<\/p>\n","link":{"title":"","url":"","target":"","0":""},"letter":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2021\/10\/capital-letters-white-bgr-h.svg","swap_boxes":false}],"button":{"title":"","url":"","target":"","0":""},"gradient_schema":false,"center_title":false,"color_schema":{"colour_schema":"light2"}},{"acf_fc_layout":"informative","background":false,"title":"

El Desaf\u00edo<\/p>\n","description":"

HRC Culinary Academy Bulgaria sufri\u00f3 una ca\u00edda en la captaci\u00f3n de alumnos por el impacto de la pandemia y las tensiones geopol\u00edticas en la regi\u00f3n. Necesitaban aumentar su visibilidad online y generar leads cualificados de forma sostenible.<\/p>\n","link":{"title":"","url":"","target":"","0":""},"words":{"top_word":false,"bottom_word":false},"gradient_scheme":false,"hide_words":false,"cta":{"cta":{"title":"","url":"","target":"","0":""},"type":"primary"},"center_title":false,"color_schema":{"colour_schema":"light1"}},{"acf_fc_layout":"title+icons+headlines+copy+buttons","layout":"2","background":false,"title":"

La Soluci\u00f3n<\/p>\n","copy":"","section":[{"icon":false,"fontawesome":"<\/i>","title":"Estrategia de Marketing Digital","copy":"

Dise\u00f1amos una estrategia de marketing digital centrada en los objetivos de captaci\u00f3n de HRC. Perfilamos sus p\u00fablicos objetivo, definimos m\u00e9tricas claras y elaboramos un plan de acci\u00f3n ajustado a su presupuesto.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}},{"icon":false,"fontawesome":"<\/i>","title":"Publicidad Digital y SEO","copy":"

Lanzamos campa\u00f1as en Google Ads y Facebook, dise\u00f1amos landing pages espec\u00edficas por programa y ejecutamos pruebas A\/B para optimizar conversiones. Al ver el potencial del canal org\u00e1nico, reforzamos la inversi\u00f3n en SEO para generar resultados sostenibles a medio plazo.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}}],"link":{"title":"","url":"","target":"","0":""},"center_content":false,"no_copy":false,"gradient_schema":false,"center_title":false,"color_schema":{"colour_schema":"light2"}},{"acf_fc_layout":"informative","background":false,"title":"

El Resultado<\/p>\n","description":"

Desde junio de 2023, los resultados han sido claros:<\/p>\n

M\u00e1s del 70% de los leads de HRC llegan ahora a trav\u00e9s de su sitio web. El tr\u00e1fico org\u00e1nico se ha convertido en su principal fuente de conversiones, superando a la publicidad de pago. La visibilidad online, el tr\u00e1fico y los leads cualificados han crecido de forma sostenida trimestre a trimestre.<\/p>\n","link":{"title":"","url":"","target":"","0":""},"words":{"top_word":false,"bottom_word":false},"gradient_scheme":false,"hide_words":false,"cta":{"cta":{"title":"","url":"","target":"","0":""},"type":"primary"},"center_title":false,"color_schema":{"colour_schema":"dark2"}},{"acf_fc_layout":"image","image":{"ID":7781,"id":7781,"title":"Organic traffic and lead generation boost for HRC Culinary Academy","filename":"seo-organic-traffic-evolution-hrc-culinary-academy-agile-digital.png","filesize":61091,"url":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/03\/seo-organic-traffic-evolution-hrc-culinary-academy-agile-digital.png","link":"https:\/\/www.agiledigitalagency.com\/es\/trabajos\/generacion-leads-hrc-culinary-academy\/seo-organic-traffic-evolution-hrc-culinary-academy-agile-digital\/","alt":"Organic traffic and lead generation boost for HRC Culinary Academy","author":"1","description":"","caption":"","name":"seo-organic-traffic-evolution-hrc-culinary-academy-agile-digital","status":"inherit","uploaded_to":7780,"date":"2024-03-15 16:54:55","modified":"2024-03-15 16:54:55","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.agiledigitalagency.com\/wp-includes\/images\/media\/default.png","width":1484,"height":518,"sizes":{"thumbnail":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/03\/seo-organic-traffic-evolution-hrc-culinary-academy-agile-digital-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/03\/seo-organic-traffic-evolution-hrc-culinary-academy-agile-digital-300x105.png","medium-width":300,"medium-height":105,"medium_large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/03\/seo-organic-traffic-evolution-hrc-culinary-academy-agile-digital-768x268.png","medium_large-width":768,"medium_large-height":268,"large":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/03\/seo-organic-traffic-evolution-hrc-culinary-academy-agile-digital-1024x357.png","large-width":1024,"large-height":357,"1536x1536":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/03\/seo-organic-traffic-evolution-hrc-culinary-academy-agile-digital.png","1536x1536-width":1484,"1536x1536-height":518,"2048x2048":"https:\/\/www.agiledigitalagency.com\/wp-content\/uploads\/2024\/03\/seo-organic-traffic-evolution-hrc-culinary-academy-agile-digital.png","2048x2048-width":1484,"2048x2048-height":518}}},{"acf_fc_layout":"testimonials","title":"

Testimonio del Cliente<\/p>\n","testimonial":[{"ID":7752,"post_author":"1","post_date":"2024-03-15 17:02:29","post_date_gmt":"2024-03-15 17:02:29","post_content":"","post_title":"Yoana \u2014 Clutch","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"yoana-clutch","to_ping":"","pinged":"","post_modified":"2026-03-22 00:51:14","post_modified_gmt":"2026-03-22 00:51:14","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8000\/?post_type=testimonial&p=7752","menu_order":0,"post_type":"testimonial","post_mime_type":"","comment_count":"0","filter":"raw"}],"cta":{"title":"Leer rese\u00f1a completa","url":"https:\/\/clutch.co\/profile\/agile-digital-agency#review-263179","target":"_blank"},"center_title":false,"change_background":false},{"acf_fc_layout":"title+icons+headlines+copy+buttons","layout":"3","background":false,"title":"

Servicios proporcionados<\/p>\n

a HRC Culinary Academy<\/p>\n","copy":"","section":[{"icon":false,"fontawesome":"<\/i>","title":"Dise\u00f1o Web<\/a>","copy":"

Sitios web a medida que reflejan la identidad de tu marca y est\u00e1n dise\u00f1ados para convertir visitantes en leads. Trabajamos contigo para crear una experiencia que funcione para tu p\u00fablico objetivo.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}},{"icon":false,"fontawesome":"<\/i>","title":"SEO Profesional","copy":"

Estrategias de posicionamiento org\u00e1nico orientadas a resultados medibles. Desde SEO t\u00e9cnico hasta contenido y link building, trabajamos para que tu sitio web atraiga tr\u00e1fico cualificado de forma sostenible.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}},{"icon":false,"fontawesome":"<\/i>","title":"Campa\u00f1as PPC","copy":"

Campa\u00f1as de publicidad en Google y redes sociales dise\u00f1adas para generar leads r\u00e1pidamente. Optimizaci\u00f3n continua para maximizar el retorno de cada euro invertido.<\/p>\n","cta":{"title":"","url":"","target":"","0":""}}],"link":{"title":"Ver todos nuestros servicios","url":"\/es\/servicios\/","target":""},"center_content":false,"no_copy":false,"gradient_schema":false,"center_title":false,"color_schema":{"colour_schema":"dark1"}},{"acf_fc_layout":"banderole","title":"\u00bfTu negocio se enfrenta a retos similares?","description":"Si necesitas aumentar el tr\u00e1fico org\u00e1nico o mejorar la captaci\u00f3n de leads para tu negocio, hablemos.","button":{"title":"Marketing Digital para Hosteler\u00eda y Educaci\u00f3n","url":"\/es\/servicios\/","target":""},"center_title":false},{"acf_fc_layout":"case_studies_grid","title":"","copy":"","grid":[{"ID":7849,"post_author":"1","post_date":"2022-06-24 16:14:41","post_date_gmt":"2022-06-24 16:14:41","post_content":"","post_title":"Nutanix","post_excerpt":"Caso de \u00e9xito: desarrollo de micrositio interactivo de generaci\u00f3n de leads para Nutanix. Escape room digital con tem\u00e1tica espacial construido con Svelte y Node.js que educaba sobre productos mientras captaba datos de contacto.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"micrositio-generacion-leads-nutanix-caso-de-exito","to_ping":"","pinged":"","post_modified":"2026-03-22 01:25:51","post_modified_gmt":"2026-03-22 01:25:51","post_content_filtered":"","post_parent":0,"guid":"http:\/\/localhost:8000\/?post_type=work&p=7849","menu_order":42,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}],"link_through":true,"cta":{"title":"","url":"","target":"","0":""},"center_title":false,"add_spacer":"0","color_schema":{"colour_schema":"dark1"}}]},"_links":{"self":[{"href":"https:\/\/www.agiledigitalagency.com\/es\/wp-json\/wp\/v2\/work\/7780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agiledigitalagency.com\/es\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.agiledigitalagency.com\/es\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agiledigitalagency.com\/es\/wp-json\/wp\/v2\/media\/7782"}],"wp:attachment":[{"href":"https:\/\/www.agiledigitalagency.com\/es\/wp-json\/wp\/v2\/media?parent=7780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}